From the archive: This episode was originally recorded and published in 2019. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL’s in these archive episodes are still relevant.
Gideon Shalwick loves helping entrepreneurs get their message out to large, global audiences using the power of video. His company Splasheo makes it easy to create super engaging videos, ready for social media domination!
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Resource
Splasheo.com – Sign up for a free trial just for friends of JLD! Plus, get $99 worth of credits FREE!
3 Value Bombs
1) Attention and engagement is what you need to get with your video marketing strategy.
2) One way to come up with content is to get out of your own head and get into the heads of your audience.
3) When you build a connection with your audience and they keep on watching your video content, you are going to have an influence; your message is going to get out there.
Sponsors
Thrivetime Show: Is this your year? Visit ThrivetimeShow.com/eofire to see how Clay Clark’s business coaching has helped thousands of entrepreneurs to dramatically increase profitability!
HubSpot: Learn how HubSpot can help your business grow better at HubSpot.com.
Show Notes
**Click the time stamp to jump directly to that point in the episode.
Today’s Audio MASTERCLASS: The Secret To Creating Super Engaging Social Media Videos, Without Any Editing!
[1:50] – Gideon shares something about himself that most people don’t know.
- For about 3 years in a row, Gideon was ranking #1 on YouTube for the keyword phrase “How to get movies on YouTube”
[3:48] – Gideon talks about the statement “If we don’t have audience attention & engagement, video marketing is a waste of time.”
- Attention and engagement is what you need to get with your video marketing strategy.
- When you do it right, you can really get in front of your audience in a great way.
[6:10] – Do we need a Hollywood production team to be able to get great results with video?
- You do not need a Hollywood production team; what you need is a good message and to find as many ways as possible to remove obstacles to get your face and voice out there.
[10:06] – How does one go about creating amazing videos daily?
- It is not necessary to publish a video every single day. On average you might publish twice a week depending on your platform and audience.
- Find your flow and rhythm, set up a system, eliminate the obstacles, and get your message out there.
- Splasheo can help you with the video editing and help increase your audience engagement.
[16:14] – A timeout to thank our sponsors!
- Thrivetime Show: Is this your year? Visit ThrivetimeShow.com/eofire to see how Clay Clark’s business coaching has helped thousands of entrepreneurs to dramatically increase profitability!
- HubSpot: Learn how HubSpot can help your business grow better at HubSpot.com.
[16:28] – Is it hard to come up with video content?
- There is always something new to talk about.
- One way to come up with content is to get out of your own head and get into the heads of your audience. Feel what they are feeling, and try to figure out what it is that they are struggling with.
[21:08] – 3 easy hacks to get unlimited video content for your brand:
- Record your public speaking
- Repurpose your podcast episodes and/or appearances
- Interview others on Zoom
[26:45] – Do we even need to be on camera to create engaging videos?
- You do not need to be on camera; you just need to catch your audience’s attention by creating visuals.
- Audiences love visuals and movement.
[32:00] – Gideon’s parting piece of guidance
- Grab your audience’s attention with movements; you’ll also get engagement by doing that.
- When you build a connection with your audience and they keep on watching your video content, you are going have an influence; your message is going to get out there.
[33:31] – Gideon’s call to action for Fire Nation.
- Splasheo.com – Sign up for a free trial just for friends of JLD! Plus, get $99 worth of credits FREE!
[39:00]- Thank you to our Sponsors!
- Thrivetime Show: Is this your year? Visit ThrivetimeShow.com/eofire to see how Clay Clark’s business coaching has helped thousands of entrepreneurs to dramatically increase profitability!
- HubSpot: Learn how HubSpot can help your business grow better at HubSpot.com.
Killer Resources!
1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!
2) Free Podcast Course: Learn from JLD how to create and launch your podcast!
3) Podcasters’ Paradise: The #1 podcasting community in the world!
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