Gary Vaynerchuk, also known as “GaryVee,” is a serial entrepreneur, the Chairman of VaynerX, and 5x New York Times Best Selling Author. He is a leading global mind on what’s next in culture, relevance, and the internet. Gary possesses an uncanny ability to recognize trends and patterns early to help others understand how these shifts impact consumer behavior. He is one of the most forward-thinkers in business. Gary’s approach sits at the intersection of business and culture. He keenly understands how to bring brand relevance to the forefront.

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Guest Resource

Day Trading Attention – How to Actually Build Brand and Sales in the New Social Media World. Check out GaryVee’s New book!

3 Value Bombs

1) The key is not cash, the key is passion. Authenticity matters because if you’re doing something that is authentic to you, then the audience would know that it’s authentic to them.

2) Nowadays, the content itself is the variable, not the number of followers, because the merit of the creative is the game and that level of underpriced attention where there is no cost for distribution.

3) The world is selling so much negativity. You have a huge opportunity. If you’re passionate about anything, the opportunity to be great in organic social media to start the process of you living a happier and professional life is now more real.

Sponsors

HubSpot: Scale support and drive retention and revenue all in one place with HubSpot’s all-new Service Hub. Visit HubSpot.com/service to learn how this all-new solution can help you deliver for your customers!

Netsuite: NetSuite, by Oracle, brings accounting, finance, inventory, and HR into ONE proven platform, helping you reduce costs everywhere. And now through April 15th, NetSuite is offering a one-of-a-kind flexible financing program! Head to NetSuite.com/fire!

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: Serial Entrepreneur, Chairman of VaynerX and 5x New York Times Best Selling Author

[1:38] – Getting underpriced attention in today’s landscape.

• The most underpriced attention in the world right now is sitting on social media organic creative.
• Nowadays, the content itself is the variable, not the number of followers, because the merit of the creative is the game and that level of underpriced attention where there is no cost for distribution.
• Influencers that you can do deals with are grossly underpriced.
• Solving problems comes in entertainment and education and information and pondering and fantasizing. There’s a lot of ways to “solve a problem.”

[7:15] – The science of storytelling.

• What’s amazing about stories is all of us can relate with different characters.
• Sometimes, we associate with a story where the lead character is not only dealing with adversity, but is coping and dealing with discomfort and navigating and fighting and moving forward.
• If you speak your truth, you’ll be in a better place than trying to conform to something you’re not.

[13:10] – A timeout to thank our sponsors!

• HubSpot: Scale support and drive retention and revenue all in one place with HubSpot’s all-new Service Hub. Visit HubSpot.com/service to learn how this all-new solution can help you deliver for your customers!
• Netsuite: NetSuite, by Oracle, brings accounting, finance, inventory, and HR into ONE proven platform, helping you reduce costs everywhere. And now through April 15th, NetSuite is offering a one-of-a-kind flexible financing program! Head to NetSuite.com/fire!

[15:16] – TikTokification and its impact on content creation and brand building.

• The world now works where it finds different cohorts and audiences because of TikTokification.
• Everybody can now post this algorithm and people consume it. This is how your podcast could grow.

[17:06] – GaryVee talks to us about Day Trading Attention.

• Organic social media is the answer, but the question is, which platform?
• The content that you put out there and how you put it in Platforms and Cultures are variables for your success.
• Day Trading is supply and demand. Instagram has so much content right now. Some of the attention has fragmented to YouTube shorts and to TikTok.
• Elon, any moment now, will launch Vine.
• You should be on many more platforms and use the same video. The first second of the video on YouTube shorts should be different on the thumbnail and the first second of the video you put out on Facebook.
• Every platform has different things. Everything has different best practices for a video.

[24:56] – The importance of authenticity.

• The key is not cash, the key is passion. Authenticity matters because if you’re doing something that is authentic to you, then the audience would know that it’s authentic to them.
• Most people do things that are not really in their soul. They’re looking to achieve success to put bandages on the wounds they have with their own insecurities or traumas in the past. They believe that money will let them buy things to fix things.
• Authenticity matters because authenticity is the only thing that allows sustainability.

[28:16] – Gary’s key take away and call to action.

• Focus on being happy. Be nice to people. Spend time with people you love. Find something you love.
• The world is selling so much negativity. You have a huge opportunity. If you’re passionate about anything, the opportunity to be great in organic social media to start the process of you living a happier and professional life is now more real.
• Day Trading Attention – How to Actually Build Brand and Sales in the New Social Media World. Check out GaryVee’s New book!

[31:58] – Thank you to our Sponsors!

• HubSpot: Scale support and drive retention and revenue all in one place with HubSpot’s all-new Service Hub. Visit HubSpot.com/service to learn how this all-new solution can help you deliver for your customers!
• Netsuite: NetSuite, by Oracle, brings accounting, finance, inventory, and HR into ONE proven platform, helping you reduce costs everywhere. And now through April 15th, NetSuite is offering a one-of-a-kind flexible financing program! Head to NetSuite.com/fire!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

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