Fabi Paolini is a brand strategist helping experts position themselves as authorities who attract high-ticket clients by upgrading their marketing with magnetic messaging.
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Guest Resources
Fabi Paolini Website – 5 Surprising strategies proven to attract more ready-to-invest premium coaching leads and clients!
3 Value Bombs
1) Speak to your ideal client’s desire and be specific with how you’ll help them get there – this is the most effective way to attract premium buyers.
2) Premium clients are not people who are responding out of desperation or neediness. They are responding through desire and vision.
3) The Ursula effect is people speaking to the poor, unfortunate soul. You’re leading your content with problems, pain, and all of these symptoms that attract people who can’t afford you.
Sponsor
HubSpot: Building a business is challenging enough; your tech stack shouldn’t make it harder! Learn how HubSpot can help your business grow better at Hubspot.com.
Show Notes
**Click the time stamp to jump directly to that point in the episode.
Today’s Audio MASTERCLASS: How to Attract Premium Clients into Your Business
[1:18] – Fabi shares something that she believes about becoming successful that most people disagree with.
- There’s no real formula for success. What determines your success is your ability to find the most alignment for you. Find your own voice and what your audience is going to connect with the most.
[2:18] – The definition of a premium client.
- Premium clients are people who are ready to take action, ready to move forward, ready to get resourceful.
- We need to learn to speak to premium clients more effectively by activating them through our content.
- Premium clients are not people who are responding from desperation or neediness. They are responding through desire and vision.
[3:40] – The Ursula Effect.
- The Ursula effect is speaking to the poor, unfortunate soul. You’re leading your content with problems, pain, and all of these symptoms that attract people who can’t afford you
[6:43] – How to focus on speaking to premium buyers.
- Learn to speak to your audience’s desires instead of their problems.
- Premium buyers will buy the vision more than the problem.
- Changing the message and leading with what they’re going to gain is so much more powerful than leading with the pain, problem, and fear.
[9:20] – A timeout to thank our sponsor!
- HubSpot: Building a business is challenging enough; your tech stack shouldn’t make it harder! Learn how HubSpot can help your business grow better at Hubspot.com.
[12:43] – Specificity in your content is critical when it comes to attracting premium clients.
- Being specific will show premium clients that you have the exact solution to the exact problem that they have.
- You want your content and marketing to be specific.
[16:16] – Strategies for pre-selling offers before you pitch them.
- Make sure you are speaking to a premium client that’s driven by their vision and desire more than fear. Lift them up with your language and content.
- Show your premise or what you believe is the reason that they’re experiencing their problem.
[21:38] – Fabi’s key take away and call to action.
- Speak to your ideal client’s desire and be specific about how you’ll help them get there. This is the most effective way to attract premium buyers.
- Fabi Paolini Website – 5 Surprising strategies proven to attract more ready-to-invest premium coaching leads and clients!
[22:11] – Thank you to our Sponsor!
- HubSpot: Building a business is challenging enough; your tech stack shouldn’t make it harder! Learn how HubSpot can help your business grow better at Hubspot.com.
Killer Resources!
1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!
2) Free Podcast Course: Learn from JLD how to create and launch your podcast!
3) Podcasters’ Paradise: The #1 podcasting community in the world!
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