Esther Kiss is the founder of Born To Influence, a PR & marketing agency dedicated to helping thought leaders, experts, and service-based entrepreneurs get media attention and monetize their interviews.

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Guest Resources

BornToInfluence.com – Checkout Esther’s Website.

What’s Your Visibility Money Path? – Take This FREE 60-Second Quiz To Uncover “What’s Your Power Approach to Visibility?“.

3 Value Bombs

1) Think about where your audience hangs out, who they are and what kind of media they consume, and then create your publicity plan based on that.

2) Aim high and also don’t have too big of an ego to turn down opportunities that are maybe not as big but would support you in the long run.

3) Know your own personality and how you can stand out. For you to be chosen to have that high chance of getting those media interview opportunities, Approach with a warm relationship, but also knowing what your strengths are.

Sponsors

HubSpot: Stop spending more time managing tools than connecting with prospects and customers. HubSpot’s customer platform is a smoother, more effective way to grow! Visit HubSpot.com to learn more!

Netsuite: NetSuite, by Oracle, brings accounting, finance, inventory, and HR into ONE proven platform, helping you reduce costs everywhere. And now through April 15th, NetSuite is offering a one-of-a-kind flexible financing program! Head to NetSuite.com/fire!

BetterHelp: This episode is sponsored by BetterHelp. Give online therapy a try at BetterHelp.com/fire and get on your way to being your best self.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: How to Monetize Your Media Interviews

[1:18] – Esther shares something that he believes about becoming successful that most people disagree with.

• Most people say that there is no such thing as overnight success. It actually can happen, but it needs to be based on merit, based on the effort that you put in and the relationships that you tap into. If you have great connections, you can get the opportunities to get successful really quickly.

[2:43] – What types of media should entrepreneurs be focusing on?

• it depends on what your niche is. If you have a narrow niche, there are Facebook Ads experts or podcasts to find your ideal audience. If you’re like a coach or in real estate that needs more mass appeal, you’ll have great results from going on traditional media.
• Think about where your audience hangs out, who they are and what kind of media they consume, and then create your publicity plan based on that.

[3:49] – Making money from being interviewed in the media.

• Have more traffic through your website, more eyeballs to your offers when you are doing these media interviews. Make sure that you have a great offer that you can connect with people.
• Promote your interviews. Start building some interest and some anticipation and it will also help you with building great relationships with your post, with your producers, with your editors, because they want to get eyeballs on their platforms too.
• Connect your interviews that have been published and edited with your existing sales and marketing activities.

[7:49] – How fast can we expect result?

• On the branding side, building that credibility by having those really big name media logos that can sometimes happen really fast.
• If you don’t have any kind of media experience and you want to get those as seen on type of logos.To get that credibility quickly, what you can do is apply to a stories that journalists are about to publish where they’re already working on an article.
• When you’re pitching yourself as an example again to Forbes, where you want to be the only person who is featured in an article, not just a little quote from you along with other experts, you would expect about three to four months from the day they say yes to the pitch until that interview gets published.

[10:37] – A timeout to thank our sponsors!

• HubSpot: Stop spending more time managing tools than connecting with prospects and customers. HubSpot’s customer platform is a smoother, more effective way to grow! Visit HubSpot.com to learn more!
• Netsuite: NetSuite, by Oracle, brings accounting, finance, inventory, and HR into ONE proven platform, helping you reduce costs everywhere. And now through April 15th, NetSuite is offering a one-of-a-kind flexible financing program! Head to NetSuite.com/fire!

[13:53] – Pitfalls to avoid when it comes to media.

• Avoid going after the type of shows or the type of media outlets that will not serve you.
• Make sure that the fit is right. Investigate a little bit, do a little bit of research, listen to that show or read that magazine that you want to approach and get a sense of what kind of vibe they have.
• If it’s meant to be to build your business, you want to be really staying on track.

[15:49] – Can anybody get featured in the media?

• It’s absolutely possible as long as your expertise is a good fit to their audience. If you can offer value, you absolutely can get started right away.
• Aim high and also don’t have too big of an ego to turn down opportunities that are maybe not as big but would support you in the long run.

[18:06] – What if we don’t have a publicist, can we still get media attention?

• HARO – Help A Reporter Out – is a free newsletter where you can get emails into your inbox every day specific to your niche and you can see what opportunities there are.
• Start building your relationships with the type of media outlets, with the people there working there who are right for you.
• You absolutely can do it without a publicist. There is nuance to how to pitch or how to build that media list, how to make sure that you’re on point with your messaging, and Esther can teach you about it.

[21:03] – Esther’s key take away and call to action.

• Know your own personality and how you can stand out. For you to be chosen to have that high chance of getting those media interview opportunities, Approach with a warm relationship, but also knowing what your strengths are.
• BornToInfluence.com – Checkout Esther’s Website.
• What’s Your Visibility Money Path? – Take This FREE 60-Second Quiz To Uncover “What’s Your Power Approach to Visibility?“

[22:37] – Thank you to our Sponsors!

• HubSpot: Stop spending more time managing tools than connecting with prospects and customers. HubSpot’s customer platform is a smoother, more effective way to grow! Visit HubSpot.com to learn more!
• Netsuite: NetSuite, by Oracle, brings accounting, finance, inventory, and HR into ONE proven platform, helping you reduce costs everywhere. And now through April 15th, NetSuite is offering a one-of-a-kind flexible financing program! Head to NetSuite.com/fire!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

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