Anthros inventor Steven Dufresne & co-founder, Eric Murphy, have dedicated their professional lives to using science and research to help the world fix their SIT.

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Anthros – Learn how to fix your SIT and get an exclusive offer just for Fire Nation: $200 off!

3 Value Bombs

1) Sitting is not inherently harmful, but sitting poorly without proper support can be detrimental. It is essential to prioritize good posture, supportive seating, and an active lifestyle to maintain overall well-being.

2) Anthro’s design principle focuses on minimizing pain and discomfort throughout your body while sitting.

3) Stay sharp, push for excellence, innovate whatever you’re doing, and don’t stop for anything less than levels 10, 11, and 12.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: The Passion that Comes from Losing Everything with Eric Murphy and Steven Dufresne

[1:59] – Steve talks about his surprising background that led to a passion for sitting health.

Sitting is an activity that is most often taken for granted, as it comes naturally. However, there is a unique science behind it.
Working in the wheelchair industry, specifically designing seating equipment, has made Anthros realize the importance of proper seating for wheelchair users.
Designing seating products is a matter of life or death for them.

[4:27] – Eric talks about the fallacy of “sitting is the new smoking”.

The phrase “sitting is the new smoking” has gained attention due to its sensationalized nature. It was a marketing tactic to capture interest and make technical research more engaging.
However, the study does not support that sitting is equivalent to smoking regarding health risks.
The National Institute of Health has called this statement unwarranted and misleading.
Their philosophy focuses on sitting correctly, with good posture and supportive seating.
Sitting is not inherently harmful, but sitting poorly and without proper support can be detrimental.

[7:42] – Steven talks about the unspoken consequences of standing.

Research from the University of Waterloo in Canada suggests prolonged standing can lead to more back pain than balanced sitting and standing.
Finding a moderate balance between sitting and standing is recommended.
The key is to find a healthy balance that works for you.

[11:06] – Eric shares his take on the unspoken consequences of standing.

Regarding standing desks: it is essential to consider the reality of how much time people spend standing during their workday.
Surprisingly, data indicates that individuals with standing desks only stand for approximately 20% of their working hours.
This finding suggests that even those who try to acquire standing desks and strive to be healthier by reducing sitting time are still predominantly sitting for most of the day.
This raises the question: What is the solution for the remaining hours of the workday?

[12:09] – A timeout to thank our sponsors!

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[15:27] – Steven shares his experience of losing everything and learning a powerful entrepreneurial lesson.

He had a regular job in his mid-20’s but decided to start his own company, developing power wheelchairs.
He found himself homeless and without any resources, but he knew he had to bounce back. He remembered the book “Who Moved My Cheese?” and its message about adapting to change.
To anyone facing tough times, remember to lift yourself, keep searching for new opportunities, and find your next “hunk of cheese” to move forward.

[21:19] – Eric points to the mattress industry as an industry that “gets it”.

The amount of time you spend sitting each day and throughout your life is quite staggering. If you work eight hours daily and live to be 100, you’ll spend approximately 33 years sitting.
This realization brings to mind the success of the mattress industry in educating consumers about the importance of investing in a quality mattress for a good night’s sleep.
However, regarding office chairs, the same level of awareness is often lacking.
As they enter this space, they see an opportunity to draw parallels from the mattress industry and emphasize the importance of investing in ergonomic office chairs that promote healthy sitting.

[24:24] – Steven shares what makes Anthros different.

Anthros’ design principle focuses on minimizing pain and discomfort throughout your body while sitting.
The cushion used in the chair is one of the highest-performing cushions available, providing a comfortable and supportive experience.
The chair also features two independent backs, allowing customized support for the lower and upper back based on individual body shapes.
Additionally, the arm supports are designed to go low and stay out of the way, offering flexibility and convenience.

[27:15] – JLD shares his experience using Anthros.

He recently got the chair foundation and is still adjusting to it. One thing he noticed is that the armrests can be easily modified.
It is a small but significant improvement that adds to the overall comfort and convenience of the chair.

[28:34] – Eric shares more about Anthros.

They come from a medical background, so they back their claims with research and data.
They guarantee it, and if you’re unsatisfied, they will provide a full refund, no questions asked.
These guarantees are based on positive feedback from thousands of people who have tried their pre-production prototypes!

[30:11] – Eric’s call to action.

Anthros – Learn how to fix your SIT and get an exclusive offer just for Fire Nation: $200 off!

[31:36] – Steven and Eric share their key takeaway.

Stay sharp, push for excellence, innovate whatever you’re doing, and don’t stop for anything less than levels 10, 11, and 12.
Keep doing what you’re doing and inspire entrepreneurs worldwide.

[32:40] – Thank you to our Sponsors!

HubSpot: HubSpot’s integrated AI tech is helping teams of all types and sizes automate the more tedious parts of running a business. Learn more and get started today at HubSpot.com!
FranBridge: Many EOFire listeners have launched franchises in a variety of industries outside of food – and FranBridge Consulting has guided them to these premier opportunities! Sign up for a free consultation with Jon – or get a free copy of his book, “Non-Food Franchising” – at FranBridgeConsulting.com!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

The Passion that Comes from Losing Everything with Eric Murphy & Steven Dufresne

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