Eric Bandholz, founder of Beardbrand, revolutionized men’s grooming with a focus on beard care, challenging corporate stereotypes and fostering a community for bearded gentlemen.

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Guest Resources

Ecommerce Conversations Podcast – Listen to Eric’s podcast.

Eric’s X Account – Follow Eric on X.

The Book of Reminders – Get Eric’s book.

3 Value Bombs

1) The key to success is learning that you are the person who define what success is and building your life based on what you find valuable.

2) In the end, the things that you are going to look back on the journey is the relationship and not the revenue.

3) Daily affirmations are a great tool to use to really define what success is to you.

Sponsors

HubSpot: Get ready for growth, without the growing pains! Visit HubSpot.com/spotlight to see the dozens of major product updates that’ll make impossible growth feel impossibly easy!

ThriveTime Show: Attend the world’s highest rated and most reviewed business growth workshop taught personally by Clay Clark & football great Tim Tebow at ThriveTimeShow.com/eofire!

Vanta: Helps SaaS businesses of all sizes manage risk and prove security in real time. Vanta has a special offer waiting for you of $1,000 off at Vanta.com/fire!

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: How to avoid The Pitfalls That Make You Hate Your Business

[1:24] – Eric shares something that he believes about becoming successful that most people disagree with.

• The key to success is learning that you are the person who define what success is and building your life based on what you find valuable.

[2:43] –  Eric talks about being intentional and in charge to the products we sell.

• When you understand your philosophies or purpose in life, you invest in it by starting to build your life and pathway around that mission. The same applies on how you operate your business.
• For him, customers are No. 1 and he wants to sell products that he enjoy using and brings value to his life.

[3:50] – Eric tells about the power in learning and how to say no.

• People need to say no when they are being pulled away from their mission in life and they are no longer in their own pathway.
• As entrepreneurs, you tend to get new ideas, new products and marketing ideas but at the end of the day , it is what you see that will be worthy of your time , will bring you joy and is sustainable to the direction that you want for your life.

[6:59] – Eric talks about the keys to hiring talents.

• Learning how to hire is the most difficult and after many wrong hires, he found the concept of Top Grade.
• Every step of the interview process is a reference check and at the end of the interview, they verify all the things that their reference say by calling and asking their applicant’s references.

 10: 22 – A timeout to thank our sponsors!

• HubSpot: Get ready for growth, without the growing pains! Visit HubSpot.com/spotlight to see the dozens of major product updates that’ll make impossible growth feel impossibly easy!
• ThriveTime Show: Attend the world’s highest rated and most reviewed business growth workshop taught personally by Clay Clark & football great Tim Tebow at ThriveTimeShow.com/eofire!
• Vanta: Helps SaaS businesses of all sizes manage risk and prove security in real time. Vanta has a special offer waiting for you of $1,000 off at Vanta.com/fire!

[13:31] – Eric talks about working on passion projects within business.

• Entrepreneurs tend to get bored in their businesses and when that happens they do tinkering which is good but sometimes create problems that affect their team.
•  When you build a business, think about what kind of projects that you will enjoy working on for 30 years rather than a prevailing thought of building a business for 3-5 years and sell for a few million later on.

[15:15] – Eric shares how to keep business partnerships that are important and hep them grow in strength over time.

• Many businesses are destroyed over partnership and having a relationship built on trust is the key.
• He built a good personal relationship with his 2 partners in Beardbrand and they are not just celebrating the wins of the business but also enjoying life together with their families.
• In the end, the things that you are going to look back on the journey is the relationship and not the revenue.

[17:31] – Eric talks about comparison to others.

• Every entrepreneur have different stories behind their success and most of them will only share their wins but very rarely will they share the terrible things that happened to them.
• Daily affirmations are a great tool to use to really define what success is to you.
• Behind every Lamborghini  there could be failed marriages, poor relationship with children or failing health and at the end you will ask if its all worth it.
• The earlier you learn the lesson the more you will be able to  build  your own success and enjoy your life.

[20:29] – Eric gives his final key takeaway.

• His goal is to leave the world a better place than when he entered it and he is doing that through Beardbrand by helping men love the men looking back at them in the mirror.
• He believes that if men invest in themselves they become better fathers, better partners , better persons in the community and his products help men in their journey of loving themselves.
• He wrote a book called “The Book of Reminders” to share his life lessons and it gives me him a lot of fulfilment.

[21:53] – Call to action.

• Ecommerce Conversations Podcast – Listen to Eric’s podcast.
• Eric’s X Account – Follow Eric on X.
• The Book of Reminders – Get Eric’s book.

[23:32] – Thank you to our Sponsors!

• HubSpot: Get ready for growth, without the growing pains! Visit HubSpot.com/spotlight to see the dozens of major product updates that’ll make impossible growth feel impossibly easy!
• ThriveTime Show: Attend the world’s highest rated and most reviewed business growth workshop taught personally by Clay Clark & football great Tim Tebow at ThriveTimeShow.com/eofire!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

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