Devin Johnson is the current Chief Executive Officer of Kennected. He is a serial entrepreneur, an inspiring leader, and an adept marketer. As the CEO of Kennected, Devin directs the daily workflow and is responsible for the overall success of over 100 + employees and reaching over $15m in sales in gross total. His leadership led to Kennected being a recipient of the coveted INC.
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Guest Resources
Kennected.org – Education & software for sales organizations, recruiters, realtors, financial advisors, insurance agents, mortgage brokers ready to increase revenue.
Devin’s LinkedIn – Check out Devin on LinkedIn!
3 Value Bombs
1) It doesn’t take a 100-hour work week to succeed.
2) The best way to use LinkedIn effectively today is to have a mindset that LinkedIn helps you build relationships and create revenue.
3) Be consistent and focused in everything that you do. Give a good core offering, use automation, build systems, and seek mentoring.
Sponsor
HubSpot: Learn how HubSpot can help your business grow better at HubSpot.com.
Show Notes
**Click the time stamp to jump directly to that point in the episode.
Today’s Audio MASTERCLASS: How to Successfully Leverage LinkedIn for Sales and Recruiting with Devin Johnson
[1:25]– Devin shares something he believes about becoming successful that most people disagree with.
- He believes it doesn’t take a 100-hour work week to succeed.
[2:07] – Why are you fired up about LinkedIn right now?
- Devin is fired up about LinkedIn because it is the largest business database worldwide.
[2:48] – What are the best ways to use LinkedIn effectively today?
- Have a mindset that LinkedIn can help you build relationships and create revenue.
- Build your database to grow your business and create more opportunities.
- Be clear, relatable, and direct with whom you want to connect.
[4:32] – How can we build genuine relationships on LinkedIn?
- Use quotes to narrow your search on LinkedIn.
- You can build genuine relationships by being direct, intentional, and relatable.
[7:01]– A timeout to thank our sponsor!
- HubSpot: Learn how HubSpot can help your business grow better at HubSpot.com.
[10:37] – Devin shares his strategy for targeting any business on LinkedIn or any recruit.
- Use boolean search to target any business on LinkedIn.
- Use the filter and connections.
- Send targeted and intentional messages to the inbox.
- You could get a 50-60% response rate.
[12:40] – Devin gives examples of how one of his clients gained success through LinkedIn.
- Baker Tilly is a prominent legal and accounting firm in Canada.
- They used boolean search
- They generated $380,000 in new sales in just 30 days.
[14:05] – How can you automate safely and scale successfully?
- Do your research and be meticulous with the automation provider you use.
- Get coaching for strategies regarding automation.
- Be consistent with simple messaging and track everything.
[17:50] – Devin’s key takeaway and call to action.
- Be consistent and focused in everything that you do. Give a good core offering, use automation, build systems, and seek mentoring.
- Kennected.org – Education & software for sales organizations, recruiters, realtors, financial advisors, insurance agents, mortgage brokers ready to increase revenue.
- Devin’s LinkedIn – Check out Devin on LinkedIn!
[18:32] – Thank you to our Sponsor!
- HubSpot: Learn how HubSpot can help your business grow better at HubSpot.com.
Killer Resources!
1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!
2) Free Podcast Course: Learn from JLD how to create and launch your podcast!
3) Podcasters’ Paradise: The #1 podcasting community in the world!
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