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How a “Parking Lot Gym” Hit $725M in Sales with Devan Kline

Devan Kline is a former San Francisco Giants Player turned Co-Founder and Visionary of Burn Boot Camp and Burn Media Co. Burn is one of the fastest growing franchises in the US.

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Guest Resource

Devan’s Instagram – Follow and connect with Devan on Instagram!

3 Value Bombs

1) The phrase “eat dirt” means that you have to be willing to make sacrifices. It’s sacrifice on your time, on your leisure, on the activities that you might want to do in your younger years.

2) When you have no resources, no mentors, no people, then you can lean on books, conversations, being curious, asking the right questions, reaching out to people you think can teach you something, going on the offense, and going to seek out mentorship.

3) Entrepreneurship is all about the craft of training, personal training, inspiring, empowering, transforming people’s lives from the inside out, delivering them more value than anybody else could in your sector.

Sponsors

HubSpot: Put your sales team on the fast track to winning Q4 with Sales Hub! Learn more at HubSpot.com/sales!

Thought-Leader: Ever thought about giving a TEDx talk? Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions!

ZipRecruiter: Four out of five employers who post on ZipRecruiter get a quality candidate within the first day! Try ZipRecruiter for free at ZipRecruiter.com/fire!

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: How a “parking lot gym” hit $725M in sales

[1:17] – Devan shares something that he believes about becoming successful that most people disagree with.

  • Wealthy people keep equity. They’re usually buyers, not sellers.

[2:30] – Turning Burn Boot Camp and Burn Media Co. into one of the fastest growing franchises in the US.

  • At 18 years old, their house in Battle Creek, MI had more than 50 criminal charges consisting of domestic violence and child abuse. It was pretty much like a hell on earth environment.
  • He truly took ownership of his life as a man. He found his entrepreneurial spirit in Michigan shoveling driveways in 20 minutes for 20 bucks.
  • He flipped cars on Ebay and ended up getting a baseball scholarship.
  • They started with parking lot gyms and went into owning 7 gyms. They launched Burn Boot camp in 2015 in all 50 states. They ended up being one of the fastest-growing fitness franchises on the planet.

[7:56] – What does the phrase “eat dirt” mean?

  • The phrase “eat dirt” means that you have to be willing to make sacrifices. It’s sacrifice on your time, on your leisure, on the activities that you might want to do in your younger years.
  • The dirt is a metaphor for all of the punches in the mouth that you have to take as an entrepreneur.

12:15 – A timeout to thank our sponsors!

[15:14] – The product is the differentiator.

  • Entrepreneurship is all about the craft of training, personal training, inspiring, empowering, transforming people’s lives from the inside out, delivering them more value than anybody else could in your sector.

[19:36] – The mindset of moving forward and not giving up.

  • Emotion is motion.
  • We need to learn strategies in order to control our emotions and to use our emotions, not bury them, not get rid of them, but to use them as power, as fuel, as motivation to get ourselves to the next level.

[22:16] – Devan’s key takeaway and call to action.

  • When you have no resources, no mentors, no people, then you can lean on books, conversations, being curious, asking the right questions, reaching out to people that you think can teach you something, going on the offense, and going to seek that mentorship.
  • Build a business that not only can make you money, but that has a positive impact on the world you can feel great about.
  • Devan’s Instagram – Follow and connect with Devan on Instagram!

[26:08] – Thank you to our Sponsors!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

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