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John Lee Dumas chats with

Derek Champagne

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    Stop Wasting Money & Only Do Marketing That Works with Derek Champagne

    Derek Champagne is the founder & CEO of The Artist Evolution, a full service marketing agency building successful brands, marketing tools, and campaigns for startups and household brands. He is also the author of the best-selling book Don’t Buy A Duck, endorsed by Seth Godin, and co founder of ChampagneMarketingCourses.com.

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    Resources Mentioned:

    3 Key Points:

    1. Don’t just write off something that isn’t working – make sure you do it consistently first and if it yields the same result, that’s when you stop.
    2. Everybody has to move on at some point in time – embrace it when that time comes.
    3. Meet your customers where they are.

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    Time Stamped Show Notes

    (click the time stamp to jump directly to that point in the episode.)

    • [01:03] – Derek is both a father and a husband
    • [01:11] – He’s always been interested in business and music
    • [01:21] – Derek’s first time on stage was at the age of three
    • [01:37] – By age of 12, Derek was already managing a band where he and his brother were members
    • [01:48] – His first business was a franchise he took over at 18 years old
    • [02:36] – Derek’s area of expertise is in fixing the five crisis points in marketing
    • [03:03] – The five things Derek generally fixes are:
      • [03:07] – Identity crisis’s (a brand’s Bermuda triangle)
      • [03:36] – Ideal customers or the Avatar
      • [04:38] – Marketing tools
      • [05:06] – Plans
      • [05:30] – Consistent execution
    • [06:09] – Derek has a marketing course where he goes through exercises for the 5 things in marketing that need to be fixed
    • [06:27] – Have a plan of action and be ready to execute that plan
    • [08:08] – Test! Test! Test!
    • [08:25] – Worst Entrepreneurial Moment: Derek was in the music industry for years and he had an opportunity to leave. Through a transition and a buyout not in Derek’s favor, he ended up in another company he never had any intention of working for. He left Los Angeles without a personal WHY.
    • [11:28] – It’s alright to be a legacy entrepreneur
    • [11:45] – Make sure you know your personal WHY
    • [13:04] – Entrepreneurial AH-HA Moment: Derek’s ah-ha moment was when he was thinking about where his business’ niche would be. Being the execution specialist, Derek positioned them to be just that: “execution specialists”—something a lot of marketing professionals won’t do.
    • [15:48] – Don’t make your customers come to you or meet them halfway – meet them where they are
    • [16:09] – In 2017, Derek commoditized websites and videos for clients
    • [16:41] – Be solution-oriented
    • [17:25] – What is the one thing you are most FIRED up about today? “2 things – I am most fired up that we’ve been in business for 10 years… and I have this new online course”
    • [20:49] – The Lightning Round
      • What was holding you back from becoming an entrepreneur? – “Focus and patience”
      • What’s the best piece of advice you’ve ever received? – “Isolation is the enemy of excellence”
      • What’s a personal habit that contributes to your success? – “I tackle the important things to make sure the big things happen”
      • Share an internet resource, like Evernote, with Fire Nation – BombBomb Video
      • If you could recommend one book to our listeners, what would it be and why? – View from the Top – “it fills in a missing piece for me as an entrepreneur”
    • [23:03] – Think strategically, not emotionally
    • [23:47] – PETMAG (Plan, Execute, Track, Measure, Adjust, and Grow) is an acronym Derek coined
    • [24:03] – Check out ChampagneMarketingCourses.com/Fire to get a 25% OFF of Derek’s courses plus FREE Downloads
    • [24:21] – Check Derek’s book: Don’t Buy a Duck
    • [24:24] – Connect with Derek on LinkedIn

    Killer Resources!

    1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

    2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

    3) Podcasters’ Paradise: The #1 podcasting community in the world!

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