Dave Jackson is the founder of the School of Podcasting, Head of Podcast Education at Libsyn, 2018 Podcast Hall of Fame Inductee, and author of the book Profit From Your Podcast.
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Guest Resources
School of Podcasting – Check out the School of Podcasting – Plan, Launch, Grow, and Monetize Your Podcast!
3 Value Bombs
1) Being on YouTube is fantastic, but it is not mandatory. You can thrive with just audio if that is your preference, so do not feel pressured to be on YouTube if it is not suitable for you.
2) Promoting your podcast is not sleazy; it is about helping people. Understand your audience and how your content connects them to confidently ask for shares.
3) Every coach should consider having a podcast as part of their digital resume. It allows you to receive feedback from potential clients and interview them. While it may not replace cold calling entirely, it reduces its necessity.
Sponsor
HubSpot: Scale support and drive retention and revenue all in one place with HubSpot’s all-new Service Hub. Visit HubSpot.com/service to learn how this all-new solution can help you deliver for your customers!
Show Notes
**Click the time stamp to jump directly to that point in the episode.
Today’s Audio MASTERCLASS: Why Every Entrepreneur Should Have a Podcast with Dave Jackson
[1:11] – Dave shares something he believes about becoming successful that most people disagree with.
- He believes being on YouTube is fantastic but not mandatory. You can thrive with just audio if that is your preference, so do not feel pressured to be on YouTube if it is not suitable for you.
[1:53] – Dave talks about the Benefits of Podcasting.
- Alex has landed three jobs because of his podcast, including a professorship at a college and roles at Lipson and the New Media Expo, as the podcast serves as a digital resume.
- Podcast audiences are engaged and willing listeners. They can easily unsubscribe if they are uninterested, meaning those who stay are genuinely interested.
- Sharing personal stories and making relatable points in episodes helps listeners connect with the host, fostering trust and loyalty. When hosts consistently produce reliable content and build rapport with their audience, promoting products or services becomes effortless due to the established trust.
[4:48] – What is everybody getting wrong about specific interviews when it comes to podcasting?
- Many podcast hosts focus on finding guests to promote their show, aiming to grow their audience and potentially make money. However, the key lies in maintaining relationships with these guests beyond the initial interview.
- Using tools like Less Annoying CRM, hosts can stay in touch with past guests, strengthening connections and becoming a go-to resource in their field.
- While it is tempting to prioritize guests who can boost downloads, building genuine relationships is more valuable in the long run. This makes hosts the trusted source for recommendations and collaborations.
[8:09] – Dave on YouTube vs. podcasting.
- YouTube has redefined the term “podcast,” leading to confusion. While traditional and video podcasts have existed since 2005, YouTube has entered the podcasting arena.
- Many individuals claim to elevate their podcasts by uploading them to YouTube, transforming them into YouTubers. Some creators utilize video content to promote their full-length episodes, attracting different audiences.
- While being on YouTube is beneficial if you have the resources, it is essential to understand that audio and video platforms cater to distinct audiences, and transitioning to video does not necessarily enhance the podcasting experience.
[10:29]- A timeout to thank our sponsor!
- HubSpot: Scale support and drive retention and revenue all in one place with HubSpot’s all-new Service Hub. Visit HubSpot.com/service to learn how this all-new solution can help you deliver for your customers!
[14:08] – Dave shares why many individuals miss out on their most significant opportunity, which is their call to action.
- According to Jacobs Media, 70% of podcasts are discovered through word of mouth. When it is time to promote yourself, you may feel uncomfortable, like a pushy car salesperson, and miss your call to action.
- Alex interviewed Jack from Darknet Diaries, who advised asking listeners to share the show precisely and confidently, creating a win-win situation.
- Promoting your podcast is not sleazy; it is about helping people. Understand your audience and how your content connects them to ask for shares confidently.
[16:53] – Why is it important to ask whether your podcast is primarily a business or if it’s more of a podcast with a business aspect?
- When Alex visits people’s websites, he often finds that they have podcasts but lack clear goals. They may want to sell books or products but bury the links deep within their site.
- It is like being too close to the trees to see the forest. Alex made this mistake, too, with his episodes overshadowing essential calls to action.
- Sometimes, you need an outsider’s perspective to streamline our websites and make them more business-focused.
[18:33] – Dave gives his takeaway.
- Every coach should consider having a podcast as part of their digital resume. It allows you to receive feedback from potential clients and interview them. While it may not replace cold calling entirely, it reduces its necessity.
[18:35] – Dave gives his call to action.
- School of Podcasting – Check out the School of Podcasting – Plan, Launch, Grow, and Monetize Your Podcast!
[18:40] – Thank you to our Sponsor!
- HubSpot: Scale support and drive retention and revenue all in one place with HubSpot’s all-new Service Hub. Visit HubSpot.com/service to learn how this all-new solution can help you deliver for your customers!
Killer Resources!
1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!
2) Free Podcast Course: Learn from JLD how to create and launch your podcast!
3) Podcasters’ Paradise: The #1 podcasting community in the world!
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