Danny Iny is the CEO of Mirasee, and the author of numerous books about online business and online courses, including Teach Your Gift, Effortless, and Guide on the Side.

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Guest Resources

Teach Your Gift: The Movie – Get a FREE access to Teach Your Gift: The Movie. Screenings will be from May 7-9, 2024, you’ll also get access into a 3-hour deep dive Master Class on the course building journey.

Winning Course Blueprints – The Most Popular and Effective Types of Courses That People Are Eager to But 2024. Get a copy of the report.

Danny’s Masterclass – Discover How to Create an Online Course that Transforms Lives (And Your Business).

3 Value Bombs

1) Everyone has a gift that is valuable to teach to others. Everyone can relate to a time where someone came to you with a problem and you were able to help them not just by sheer force of luck and serendipity but by drawing on the things that you have learned how to do over the years.

2) What people wanna pay for is a shortcut. They want an outcome in less time, at less cost, and with less risk of failure. And if you can teach them how to get there with one or more of those things, then you can absolutely be successful with an online course.

3) The total structure of most expertise driven businesses is like a really long ladder with a rung at the top and a rung at the bottom and nothing in between.

Sponsors

HubSpot: Scale support and drive retention and revenue all in one place with HubSpot’s all-new Service Hub. Visit HubSpot.com/service to learn how this all-new solution can help you deliver for your customers!

Thought-Leader: Ever thought about giving a TEDx talk? Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions!

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: How to Build a Course Ladder Into Your Business

[1:17] –  Danny shares something that he believes about becoming successful that most people disagree with.

• One of the most important skills you can build as an entrepreneur is the ability to sit with ambiguity and being able to rush past knowing what’s the quickest answer you can implement right away without thinking about it too much.

[2:23] – People that specifically can be successful with online courses.

• You have to have some legit expertise in your subject area. You have to know enough that there are people struggling with a problem or desiring an outcome that you can legitimately help.
• How much more than them do you need to know depends on two things: First, know how much you need to know to be able to legitimately help them, And then second, know how sensitive the subject area is.
• A lot of people who’ve got some life experience, who’ve been out in the world, who’ve done things, you know enough about that other people don’t that you can help them plot a course to get from where they are to a better outcome.
• What people wanna pay for is a shortcut. They want an outcome in less time, at less cost, and with less risk of failure. And if you can teach them how to get there with one or more of those things, then you can absolutely be successful with an online course.

[4:58] – Courses that people want to buy this year.

• The outcome is always going to be dependent on you being able to do something that you weren’t able to do before.
• Consume new information, apply what we’ve learned, and get feedback about what’s working and what’s not – the kinds of courses that people are eager to pay for significant money that is interesting to the creator or the courses must have these three elements.

[8:48] – A timeout to thank our sponsors!

• HubSpot: Scale support and drive retention and revenue all in one place with HubSpot’s all-new Service Hub. Visit HubSpot.com/service to learn how this all-new solution can help you deliver for your customers!
• Thought-Leader: Ever thought about giving a TEDx talk? Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions!

[12:00] – How AI has actually changed the landscape.

• There’s the changes that have happened because of people using it the right way and the bigger changes that have happened because of people using it the wrong way.
• Treat AI like a hard working, never tired assistant that is only moderately competent. You’d give them detailed instructions about what you want, and you’d always check their work. And as long as you use AI that way, it can save you a ton of time.
• There are always people who are going to look for the loopholes. They’re using this technology to pump out large volumes of very mediocre content. And what this does is it floods the industry in just about every niche with content that is not so great, not so helpful.
• Be really creative about. How you give people the opportunity to take what they’re learning from you and actually do something with it and then get feedback about what’s right and what’s not and what can be improved.

[15:34] – Danny talks about the course ladder.

• The total structure of most expertise driven businesses is like a really long ladder with a rung at the top and a rung at the bottom and nothing in between.
• What a course allows you to do is it allows you to add rungs to the ladder.
• What does work really well is creating something that can be a bridge between the free or very inexpensive stuff and the very high end involved stuff working with you.
• You need to identify how many rungs are needed to be thrown in there for people to be able to climb from one to the next really comfortably and really easily, and for it to be profitable for you at each step.

[17:42] – What’s upcoming and what Fire Nation can do if they really want to be somebody who is taking this information.

• Once a year, they do a big enrollment into their flagship course building program called the Course Freedom Formula.
• Teach Your Gift: The Movie – Get a FREE access to Teach Your Gift: The Movie. Screenings will be from May 7-9, 2024, you’ll also get access into a 3-hour deep dive Master Class on the course building journey.
• The stuff they’re putting out is designed to demystify that whole process, to give you the very concrete requirements, the ingredients or the step by step of what goes into traversing that journey and what goes into designing and launching your own online course.

[22:12] – Danny’s key take away and call to action.

• Everyone has a gift that is valuable to teach to others. Everyone can relate to a time where someone came to you with a problem and you were able to help them not just by sheer force of luck and serendipity but by drawing on the things that you have learned how to do over the years.

[24:05] – Thank you to our Sponsors!

• HubSpot: Scale support and drive retention and revenue all in one place with HubSpot’s all-new Service Hub. Visit HubSpot.com/service to learn how this all-new solution can help you deliver for your customers!
• Thought-Leader: Ever thought about giving a TEDx talk? Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

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