Daniel Cleland, aka “The Indiana Jones of Entrepreneurship”, is the CEO of Soltara Healing Center, guitarist in metal band Savage Existence, and author of “12 Laws of the Jungle: How to Become a Lethal Entrepreneur.”
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Guest Resources
Daniel’s Instagram – Follow Daniel on Instagram!
DanielCleland.com – Get Daniel’s book, 12 Laws of the Jungle.
3 Value Bombs
1) The common misconception is that business is easy and pleasurable. It can get that way, but the journey to get to that place is absolutely brutal.
2) Undergo the Right of Passage. You don’t have the right to even start the business until you complete it. You do this through a combination of exercises to learn mental toughness, so even in tough times you’ll be able to handle it. Hold yourself accountable.
3) Be able to produce professional-level, high quality output in the pressure cooker for a sustained amount of time.
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HubSpot: Learn how HubSpot can help your business grow better at HubSpot.com.
ZipRecruiter: So effective that 4 out of 5 employers who post on ZipRecruiter get a quality candidate within the first day! Try it now for free at ZipRecruiter.com/fire!
Show Notes
**Click the time stamp to jump directly to that point in the episode.
Today’s Audio MASTERCLASS: 12 Laws of the Jungle: How to Become a Lethal Entrepreneur
[1:33] – Daniel shares something that he believes about becoming successful that most people disagree with.
- Success is not a straight line and it can get a little bit messy. It’s not this kind of pleasant, happy “sit on the beach and drink your margaritas” kind of journey.
[2:43] – How did Daniel survive his revenue being obliterated by COVID-19?
- The first 18 months was a pretty brutal grind.
- He reduced salaries by 25% until they were able to open the doors again.
- They changed their policies so that refunds and any deposits were non-refundable and they got a big, high-profile influencer to do a grand reopening retreat with them, which brought in a whole bunch of traffic.
[8:15] – Daniel shares one of the 12 Laws of the Jungle.
- Prepare for winter, because winter is coming.
- The Big Crash is still on the horizon.
- Have a war chest of cash and try to pandemic-proof your business.
[11:21] – A timeout to thank our sponsors!
- ZipRecruiter: So effective that 4 out of 5 employers who post on ZipRecruiter get a quality candidate within the first day! Try it now for free at ZipRecruiter.com/fire!
- Podopolo: The best podcast listening app in the world is here! Visit Podopolo.com, download the app for free, mention JLD or EOFire when you sign up, and start listening now!
- HubSpot: Learn how HubSpot can help your business grow better at HubSpot.com.
[14:30] – Applying the 12 Laws of the Jungle in his metal band, Savage Existence.
- Starting a band is just like starting any other business.
- The music industry is cut-throat and ruthless.
- Building a masterful tribe.
- The time to kill is now! Act with urgency
- Learn to hunt.
[18:52] – What to understand about the law, “The jungle doesn’t care.”
- Doing business in Latin America was highly complex, complicated, bureaucratic… very different than doing business in USA or Europe.
- The common misconception is that business is easy and pleasurable.
- You have to be resourceful and go to battle. It can bring you to your breaking point, but you cannot break.
- Undergo the Right of Passage.
[26:31] – Daniel’s key take away and call to action.
- Daniel’s Instagram – Follow Daniel on Instagram!
- Daniel Cleland’s Website – Get Daniel’s book, 12 Laws of the Jungle.
[28:20] – Thank you to our Sponsors!
- Podopolo: The best podcast listening app in the world is here! Visit Podopolo.com, download the app for free, mention JLD or EOFire when you sign up, and start listening now!
- HubSpot: Learn how HubSpot can help your business grow better at HubSpot.com.
Killer Resources!
1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!
2) Free Podcast Course: Learn from JLD how to create and launch your podcast!
3) Podcasters’ Paradise: The #1 podcasting community in the world!
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