Dan Henry went from zero to $3 million in revenue in one year, primarily with paid traffic . He is known as one of the top Facebook advertising experts online today.
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Resources
Your Big Idea: Successful Entrepreneurs have One Big Idea. Follow JLD’s FREE training & you’ll discover Your Big Idea in less than an hour!
The Mastery Journal – Master productivity, discipline, and focus in 100 days!
EOFire.com/Dan – Join JLD and Dan on a FREE Masterclass called My 3-Step Method to Landing Easy Facebook Ad Clients who Pay on March 27, [2:00] P.M. EDT!
3 Value Bombs
1) Be an expert in the easier category first and work your way up.
2) Attract customers by giving value — don’t pitch.
3) Educate your clients to up-sell so they can make the most out of their leads.
Sponsors
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Show Notes
(click the time stamp to jump directly to that point in the episode.)
[00:53] – Dan is expecting his first child in one month!
[01:01] – He spent 7 years being a serial entrepreneur.
[01:18] – He found out that the most profitable thing for him is online marketing, specifically, paid traffic.
[02:19] – Dan’s wife told him to stop coming up with new business ideas and just take the one thing he’s good at and focus on it.
[02:59] – Dan was on episode 1771 of Entrepreneurs On Fire.
[03:28] – Dan’s story received a ton of feedback from Fire Nation.
[04:07] – On Tuesday, March 27, [2:00] P.M. EDT, Dan and JLD will be hosting a FREE Masterclass called My 3-Step Method to Landing Easy Facebook Ad Clients who Pay.
[05:28] – Dan talks about the biggest misconceptions around Facebook Ads.
- [06:39] – Local businesses are a hundred times easier to run ads for.
- [07:02] – Get your feet wet in the easy category first.
[08:35] – The biggest mistake you can make is calling yourself an ad agency.
[10:02] – Don’t pitch, give value instead.
[11:36] – Dan shares step-by-step how he gets a client.
[14:21] – A quick, small result you can give a client is hope for them.
[18:38] – Client selection is the biggest thing in keeping your integrity.
[18:57] – Don’t choose a client who is difficult.
[19:19] – Dan breaks down easy clients vs. difficult clients.
[21:19] – Choose existing businesses over startups.
[21:53] – Never try to land a client who is not already spending money on advertising.
[23:35] – Disruptive marketing is the strategy to go to.
[27:05] – Remember, you’re not slashing anything from the potential income, like Groupon, you’re simply charging a fee to your client.
[27:43] – Educate your clients on how to up-sell.
[29:00] – Dan’s average cost per client on a monthly basis is $1,500.
[29:14] – “It really goes by how much you can make them”
[30:57] – Most of his time spent with offers is closing on clients — once you’ve set up the ads and offers, you’re good to go.
[32:33] – Join JLD and Dan on a FREE Masterclass called My 3-Step Method to Landing Easy Facebook Ad Clients who Pay on March 27, [2:00] P.M. EDT at EOFire.com/Dan
[33:17] – Dan is excited to share his knowledge with Fire Nation on the LIVE Masterclass!
[33:49] – When Dan runs ads for local businesses, there is no targeting 99% of the time.
[35:05] – Allow Facebook to optimize your ads without targeting.
[37:34] – Stop thinking about the reasons why you CAN’T, join Dan and JLD on this webinar, and let him tell you why you CAN!
Killer Resources!
1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!
2) Free Podcast Course: Learn from JLD how to create and launch your podcast!
3) Podcasters’ Paradise: The #1 podcasting community in the world!
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