Coulter Lewis is the CEO and Founder of Sunday, who, after being disappointed with the lack of natural solutions on the market, set out to create yard care products that were easy-to-use and safe for family, pets and the planet.
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Guest Resource
Sunday – Check out the tech they’ve developed! You can get an instant analysis of your yard and put together a great solution for you!
3 Value Bombs
1) Try to understand the customer and the history – hear what has happened and then start to work towards what can we do differently.
2) Know that you’re not going to have the answer right away, but just be willing to explore it, unpack it, and give it some time for you to get that clarity.
3) Be willing to just slog forward when things are rough – that’s what it takes, especially in the early stages when it’s really challenging.
Sponsors
HubSpot: HubSpot’s integrated AI tech is helping teams of all types and sizes automate the more tedious parts of running a business. Learn more and get started today at HubSpot.com!
Thrivetime Show: Is this your year? Visit ThrivetimeShow.com/eofire to see how Clay Clark’s business coaching has helped thousands of entrepreneurs to dramatically increase profitability!
Show Notes
**Click the time stamp to jump directly to that point in the episode.
Today’s Audio MASTERCLASS: How to fight Back Against Shady Industries
[1:17] – Coulter shares something that he believes about becoming successful that most people disagree with.
- Very often in the entrepreneurial world, we hail and celebrate and get so much energy behind that three-year story of success. It’s important that everybody knows that it doesn’t always look like that.
[3:15] – The innovation and the lawn industry and how the company Sunday is doing it both better and safer than some of these shady companies.
- Sunday is about the lawn, but also everything outside your home.
- A typical yard in the US gets about five times the pesticides per acre than an industrial farm. Insane amounts of pesticides and synthetic chemicals are being applied to the space.
- Through a heavy application of science and pulling apart the plant science and the economy in the space, they are able to meet everybody’s needs
[4:59] – Helping make the world a better place.
- Know that you’re not going to have the answer right away, but just be willing to explore it, unpack it, and give it some time for you to get that clarity.
[6:45] – Coulter’s success in big box retailers versus direct to consumer.
- Direct to consumer was a natural fit because there was that one-to-one customization.
- The goal here was to make a product and a solution that was available to the average American household.
[9:50] – A timeout to thank our sponsors!
- HubSpot: HubSpot’s integrated AI tech is helping teams of all types and sizes automate the more tedious parts of running a business. Learn more and get started today at HubSpot.com!
- Thrivetime Show: Is this your year? Visit ThrivetimeShow.com/eofire to see how Clay Clark’s business coaching has helped thousands of entrepreneurs to dramatically increase profitability!
[12:44] – Taking care of your own law can have a big impact on our wallets, as well as on this planet.
- The DIY lawn and garden space in the US alone is about $45 billion. That means an average household spends about $550 a year.
- From a consumer standpoint, there’s a lot of deep roots, there’s a lot of habits that have formed over the years. The reality is there’s only been one or two options available.
[15:32] – One thing can lead to something completely unrelated, or at least appearing unrelated initially.
- They started Quinn Snacks Company – all about ingredients. It’s about how they’re growing them, what the impact is on the land, etc
- Try to understand the customer and the history – hear what has happened and then start to work towards what can we do differently.
[17:24] – Coulter’s key takeaway and call to action.
- Be willing to just slog forward when things are rough – that’s what it takes, especially in the early stages when it’s really challenging.
- Sunday – Check out the tech they’ve developed! You can get an instant analysis of your yard and put together a great solution for you!
[18:50] – Thank you to our Sponsors!
- HubSpot: HubSpot’s integrated AI tech is helping teams of all types and sizes automate the more tedious parts of running a business. Learn more and get started today at HubSpot.com!
- Thrivetime Show: Is this your year? Visit ThrivetimeShow.com/eofire to see how Clay Clark’s business coaching has helped thousands of entrepreneurs to dramatically increase profitability!
Killer Resources!
1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!
2) Free Podcast Course: Learn from JLD how to create and launch your podcast!
3) Podcasters’ Paradise: The #1 podcasting community in the world!
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