Clint Arthur is a renowned entrepreneur and motivational speaker who specializes in transforming professionals into celebrities. His dynamic approach to personal branding and leadership captivates and empowers audiences.
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Guest Resource
Clint’s Website – Check out Clint’s website.
3 Value Bombs
1) First understand the difference between celebrity and fame. We’re talking about creating awareness of you, respect for you, admiration of you, positioning of you as a leader and somebody super special in the eyes of a specific target market.
2) One of the values of competition is that it should be forcing you to understand that you need to be a celebrity.
3) If you are not deliberately, methodically, and systematically growing your celebrity in the eyes of your clients and prospects, you are asleep at the wheel, ignoring everything that’s going on in the society.
Sponsors
HubSpot: Get ready for growth, without the growing pains! Visit HubSpot.com/spotlight to see the dozens of major product updates that’ll make impossible growth feel impossibly easy!
NetSuite: Download the CFO’s Guide to AI and Machine Learning for FREE at NetSuite.com/fire!
Ziprecruiter: Four out of five employers who post on ZipRecruiter get a quality candidate within the first day! Try it for free at this exclusive web address: ZipRecruiter.com/fire! ZipRecruiter. The smartest way to hire.
Show Notes
**Click the time stamp to jump directly to that point in the episode.
Today’s Audio MASTERCLASS: Celebrity as a Marketing Strategy
[1:16] – Clint shares something that he believes about becoming successful that most people disagree with.
- You have to do the opposite of what everybody is doing.
[2:00] – Using celebrity as a marketing strategy.
- First understand the difference between celebrity and fame. We’re talking about creating awareness of you, respect for you, admiration of you, positioning of you as a leader and somebody super special in the eyes of a specific target market.
- We’re just talking about being a high status, admired person in the eyes of your clients and prospects. And that is very, very doable for anybody.
[3:21] – The top ways to both create and then build celebrity.
- Celebrities go on TV. YouTube is the great equalizer and TV is the great separator.
- They speak at very important places. They don’t do it because they need it. They do it because they know that all celebrities speak at very important places.
- Having these stories with celebrities helps you to be seen as a celebrity in the eyes of your clients and prospects.
- Celebrities not only write books, but they promote these books to be best-selling books.
- Pictures, videos and stories of you enjoying the celebrity lifestyle at luxurious resorts, international travel destinations, fancy restaurants, eating beautiful food, hanging out with beautiful people in beautiful places, that’s the celebrity lifestyle that everyone aspires to.
- One of the main reasons why your clients and prospects wanna give you money is because they wanna be you. You have to get them to that point where they want to be you.
[11:02] – A timeout to thank our sponsors!
- HubSpot: Get ready for growth, without the growing pains! Visit HubSpot.com/spotlight to see the dozens of major product updates that’ll make impossible growth feel impossibly easy!
- NetSuite: Download the CFO’s Guide to AI and Machine Learning for FREE at NetSuite.com/fire!
- Ziprecruiter: Four out of five employers who post on ZipRecruiter get a quality candidate within the first day! Try it for free at this exclusive web address: ZipRecruiter.com/fire! ZipRecruiter. The smartest way to hire.
[13:55] – Is there too much noise for a non celebrity to decide they’re going to become a celebrity?
- Your job is not doing what you do. Your job is doing the marketing of what you do.
- One of the great things about celebrity as a marketing strategy is that all the things that we talk about should be fun.
- There are certain things in life that can and will change you, and you going on TV shows will make you become more of the person that you always wanted to be.
- Competition is good for the marketplace. It makes the product stronger. It makes the company stronger. It brings down pricing for the consumers.
- One of the values of competition is that it should be forcing you to understand that you need to be a celebrity.
[17:15] – How does being a celebrity translate to making more money?
- When you start dripping in that bucket of celebrity, then you keep dripping. It is amazing how a bucket will get full just by dripping.
- Your photos with celebrities and your videos of you speaking at the very important places, those are gonna live on forever,
[19:25] – The timeline that it takes to be a celebrity.
- It took Clint 4 years to figure things out on his own.
- Invest in mentors to make much progress in your career. Mentorship can bring you to become a celebrity in 6 months.
[21:34] – Clint’s key take away and call to action.
- If you are not deliberately, methodically, and systematically growing your celebrity in the eyes of your clients and prospects, you are asleep at the wheel, ignoring everything that’s going on in the society.
- You must differentiate yourself as being superior than all your competition, or you’ll get caught in the cacophony of the competition and will be drowned out.
- Clint’s Website – Check out Clint’s website.
[24:37] – Thank you to our Sponsors!
- HubSpot: Get ready for growth, without the growing pains! Visit HubSpot.com/spotlight to see the dozens of major product updates that’ll make impossible growth feel impossibly easy!
- NetSuite: Download the CFO’s Guide to AI and Machine Learning for FREE at NetSuite.com/fire!
Killer Resources!
1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!
2) Free Podcast Course: Learn from JLD how to create and launch your podcast!
3) Podcasters’ Paradise: The #1 podcasting community in the world!
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