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How to TRIPLE the Size of Your Business Without Tripling the Amount of Work Required with Clay Clark & Attorney James J. DeCristofaro

America’s #1 Business Coach, Founder of Several Multi-Million Dollar Businesses and Former U.S. SBA Entrepreneur of the Year.

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Guest Resources

Thrivetime Show – Check out, laugh, and learn with hundreds of entrepreneurs like you!

TheLawyerJames.com – Visit and book your FREE 1-hour consultation with The Lawyer James.

3 Value Bombs

1) You need to ensure the quality of your product or service, which means having systems for quality control. This is crucial for business growth and success.

2) Take action, be diligent, and consistently put in the effort to optimize your website.

3.) It is crucial to measure what matters instead of just throwing things out there without tracking the results. Focus on delivering excellent service, getting reviews, and consistently improving.

Sponsors

HubSpot: There’s a better way to win, and it all starts with the new HubSpot Sales Hub. It’s smart software for smart sales teams that feels good to use! Try it for yourself at HubSpot.com/sales!

NetSuite: The #1 cloud financial system, streamlining accounting, financial management, inventory, HR, and more! Download NetSuite’s popular KPI Checklist for free at NetSuite.com/fire!

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS:  The Power of Turnkey Marketing Systems with Clay Clark and Atty. James J. DeCristofaro

[2:05] – Clay talks about how having, implementing, and using the massive power of turn-key marketing systems is crucial, and he introduces Atty James J. DeCristofaro

  • If you are a realtor, doctor, dentist, or lawyer feeling stuck in a crowded market, then today’s episode is your game-changer.
  • Our guest, a New York attorney, has cracked the code and is now dominating the highly competitive New York market.
  • No matter your field, the insights you’ll gain here can jumpstart your success. This is the episode that holds the key to your breakthrough.

[3:07] – James shares how turnkey marketing systems are working for him.

  • Clay uses a three-legged marketing stool typically, but in James’ case, they have developed an eight-legged marketing approach that we call “the spider.”
  • It is a robust strategy with multiple facets working together.
  • It is pretty compelling, and sometimes he has to pause certain parts because they are getting too many leads coming in.

[4:03] – Why are turnkey marketing systems working so well?

  • Step 1: Take action.
  • Step 2: Be diligent and consistently put in effort.
  • Step 3: Optimize your website. James had a friendly but ineffective webpage. We made it search engine compliant, and optimized titles, tags, and content.
    • To reach the top of Google, emphasize more original content
    • James steadily improved over 3.5 years, focusing on a 13-point plan of which marketing is only one part.
    • James realized the importance of reviews while they handled content creation.

[9:35] – What is the deal with the turnkey sales systems? How do you get those processes dialed in?

  • James and  Clay collaborated on creating a sales script and a pre-written emails. It is crucial to have pre-written scripts, so you are prepared when emotions are high.
  • These scripts follow a logical structure: build rapport, identify needs, highlight benefits, and close with a call to action.
  • James even recorded calls for improvement. One Saturday, he had an epiphany and visited Clay’s office.

[10:25] – James’ epiphany moment.

  • He was frustrated after losing two big sales. The average ticket for his business is around $3500 to $7500.
  • Clay gave him a two-step sales process and told him to follow it.
  • At first, he thought it was ridiculous, but Clay encouraged him to do it. He was not fully engaged mentally, but he gave it a shot, and surprisingly, he made two sales back to back!

[12:08] – A timeout to thank our sponsors!

  • HubSpot: There’s a better way to win, and it all starts with the new HubSpot Sales Hub. It’s smart software for smart sales teams that feels good to use! Try it for yourself at HubSpot.com/sales!
  • NetSuite: The #1 cloud financial system, streamlining accounting, financial management, inventory, HR, and more! Download NetSuite’s popular KPI Checklist for free at NetSuite.com/fire!

[15:46] – Clay shares the workflow he has built to scale the delivery of the products and the services his clients provide significantly.

  • He shares a secret – His wife recently made a purchase and was excited about it. She found this product online through a Google search and ended up buying it because it had the most video and Google reviews. Interestingly, the seller of that product is one of my clients, although my wife did not know that.
  • The next day, the client told me my wife’s purchase did not go as planned, and they screwed up. They had focused on marketing, branding, and sales, but the quality control loop needed to be improved.
  • This situation taught me that learning comes from taking action, defining strategies, acting on them, measuring results, and refining the process.
  • In this case, the messy middle involved defining strategies, optimizing websites and sales scripts, and scaling up. But the real test comes when you start selling.

[20:59] –  Clay shares the importance of knowing your numbers and understanding your key performance indicators (KPIs).

  • Your success relies on knowing and tracking your key performance indicators (KPIs). For instance, James is tracking how many people visit his website and become clients after hearing about him on this podcast.
  • It is crucial to measure what matters instead of just throwing things out there without tracking the results.
  • Defining your KPIs and daily tasks will lead to significant success.
  • If you feel stuck, visit ThrivetimeShow.com/eofire for workshops covering vital business aspects. These workshops are only $50 and can change your life.
  • Remember to measure what you treasure, and consider checking out TheLawyerJames.com if you seek legal services. This recommendation is not because of any commission, but because James truly excels at what he does.

[23:21] – James and Clay give their takeaways.

  • James: To begin, read the book “The Midas Touch” recommended by Clay. It’s co-authored by Robert Kiyosaki and Donald Trump, sharing their entrepreneurial journey and valuable insights.
  • Clay: Remember, you become like the five people you spend the most time with. That is a valuable insight you get from EOFire. It is like entering an entrepreneurship sanctuary, shielding you from negativity and failures.

[24:08] – Thank you to our Sponsors!

  • HubSpot: There’s a better way to win, and it all starts with the new HubSpot Sales Hub. It’s smart software for smart sales teams that feels good to use! Try it for yourself at HubSpot.com/sales!
  • NetSuite: The #1 cloud financial system, streamlining accounting, financial management, inventory, HR, and more! Download NetSuite’s popular KPI Checklist for free at NetSuite.com/fire!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

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