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Daily business podcast interviews

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Create a Defined Stream of Revenue on Social Media with Claire Ficek

Claire Ficek is the CEO and founder of Altar’d and started this business in hopes of making her passion into a career. Just one year later, that hope really has become a reality. She cares about every business she works with and is so proud of the work her team does.

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Guest Resources

Altar’d Socials on Instagram – Follow Altar’d Socials on Instagram!

Altar’d Socials on Facebook – Connect with Altar’d Socials on Facebook!

Altar’d Socials Website – Visit and get your FREE 20-min social media strategy session!

3 Value Bombs

1) Age does not matter, and you do not need a business degree to run a business.

2) Social media is a free marketing tool to reach people.

3) Start now if you are not on social media yet. The hardest part is starting, but it will come naturally after you start. Take some time, identify your target market, and be consistent.

Sponsors

Thinkific: Learn how to build your own thriving community that will transform how you sell – for free! Enroll today at Thinkific.com/eof-access.

HubSpot: A platform that’s easy for your entire team to use! Learn how HubSpot can make it easier for your business to grow better at Hubspot.com!

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: Create a Defined Stream of Revenue on Social Media with Claire Ficek

[1:23] – Claire shares something she believes about becoming successful that most people disagree with.

  • She believes that age does not matter, and you do not need a business degree to run a business.

[2:43] – Is it worth it for your business to be on social media?

  • Claire believes that not all companies have to be on social media.
  • The essential part of marketing is appealing to your target market.
  • Put your business where your target market is.

[3:47] – How can you grow your following on social media when it is so saturated?

  • Social media is a free marketing tool to reach people.
  • You can increase your following by being authentic.
  • Be unique and genuine

[5:17] – How can you create a strong strategy when you have no idea where to start – or how do you know if what you’re doing is actually working?

  • Create a strong strategy by listening to the feedback directly from your target market about what they think about your company or products.
  • You can also check on social media to see what is working – identify the interests of your followers through other more established accounts

[6:45] – Claire shares a success story about a social media strategy.

  • One of her top clients is a financial wealth management company.
  • When she took over, she identified their target market, and from there they started SEO and blogs instead of doing it on Instagram.
  • Within the first month, clients from their website, social media, and podcast were growing.
  • Focus on where your target market is.

[8:48] – A timeout to thank our sponsors!

  • Thinkific: Learn how to build your own thriving community that will transform how you sell – for free! Enroll today at Thinkific.com/eof-access.
  • HubSpot: A platform that’s easy for your entire team to use! Learn how HubSpot can make it easier for your business to grow better at Hubspot.com!

[11:19] – Where is the money coming from within social media?

  • In marketing, there is the rule of 7:
    • A customer needs to be reached at least 7 times before making a purchase decision.
  • Do not give up on social media even if you do not see an immediate or direct impact.

[13:07] – What are your top tips for Fire Nation when it comes to really succeeding on social media?

  • Be consistent.
    • It does not matter how much as long as you are doing it consistently.
  • Make sure your content is branded.
    • Target the correct audience.
  • Do not sell to your followers 24/7.
    • Provide value to your followers.
    • Do a 60% relatable content, 20% informational, 20% selling.

[15:40]- What is something that you’ve changed your mind over the past 6 months?

  • She was open with every client who came to her at the beginning of her business.
  • She realized it is essential to find your niche and focus on your market
  • Find where your heart is and where the open gap in your market is

[17:31] – Claire’s parting piece of guidance.

  • Start now if you are not on social media yet. The hardest part is starting, but it will come naturally after that. Take some time, identify your target market, and be consistent.
  • Altar’d Socials on Instagram – Follow Altar’d Socials on Instagram!
  • Altar’d Socials on Facebook – Connect with Altar’d Socials on Facebook!
  • Altar’d Socials Website – Visit and get your FREE 20-min social media strategy session!

[21:38] – Thank you to our sponsors!

  • Thinkific: Learn how to build your own thriving community that will transform how you sell – for free! Enroll today at Thinkific.com/eof-access.
  • HubSpot: A platform that’s easy for your entire team to use! Learn how HubSpot can make it easier for your business to grow better at Hubspot.com!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

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