0 (2s):
Boom,

1 (3s):
Shake the room, fire nation. JLD here with an audio master class on how to grow a six-figure business in six months, working 10 hours a week to drop these value bombs. I, our boss, Christine McAlister on the mic, she is passionate about helping high achieving coaches and marketers who want to create impact and income. Go from wondering where to find their next clients to empowered six figure online business owners in foundation. We'll talk about how realistic it is to make six figures working 10 hours a week. What is a magnetic high ticket offer? And how do you even create one and so much more? When we get back from thanking our sponsors,

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1 (1m 21s):
Christine say what's up to fire nation and share something that you believe about becoming successful. That most people disagree with

0 (1m 31s):
Fire Nation. I am so excited to be back with JLD and each one of you. And I believe that the hardest part of growing a six-figure business you love is allowing it to be easy. It doesn't have to be hard. No, but we've taught that it does, right. We're taught to be really good employees. And so what our brains do to try to keep us safe when we start dreaming about getting that first traction in our businesses, that's what makes it hard, not the fact that you're not capable.

1 (2m 3s):
I mean, sometimes I ask myself like, what is the path of least resistance here? Like, why am I making this difficult for myself? Like what feels light, not heavy? And I'll tell you if I, our nation, I am keeping all the things that feel light and feel easier in my world right now. And I'm releasing the things that feel heavy and feel hard because it doesn't have to be difficult. And we're talking about a pretty cool topic, how to grow a six figure business in six months, working 10 hours a week. And I just wanna talk about the realisticness of making six figures working 10 hours a week. Break that down for us, Christine.

0 (2m 37s):
Yes. This is all about simplifying. Like you said, what feels light, right? You only need two things in order to have the foundation of a six-figure business. Like you need a clear niche and you need an aligned high ticket offer providing some kind of service, whether as a coach, as a consultant, as a service provider, freelancer, you know, marketer, virtual assistant OBM, social media manager, one of those things, that's all that you need in order to be able to start going out and offering it.

1 (3m 13s):
You need two things, fire nation, a clear niche, and that clear niche aligned with a high ticket offer of some form of service that Christine was talking about right there. And what's really powerful about that for me is I see a lot of people today saying John, like, man, like I want to launch a podcast like interviewing entrepreneurs or there's that. And I'm like, listen, entrepreneurs on fire fails. If I launch it in 2020 with my same skills that I had in 2012, like I won in 2012 because it was a niche, it was a void. I filled it. And that's why that one got traction. So what is a specific niche that can be clear and defined for you fire nation, then how can you weave in and aligned?

1 (3m 55s):
And I liked that word aligned high ticket offer of a service. That makes sense because right now, man, I'm seeing, and Christine kind of wants you to chime in on this because I'm seeing a lot of people doing things the wrong way, which is like, they're working so hard for these like really low ticket offers. And they're just, you know, having to get like a hundred a thousand sometimes even like more than that, of the sales of these low ticket offers for it even to add up to any kind of meaningful money, like every sale is tough. I get a lot of times I found that a low ticket sale. Cause some of those even be harder than a high ticket sale and we can kind of get into that kind of specifics too. But what do you think about this

0 (4m 34s):
Completely agree? I have like a, what not to do, right? And it is literally what you just said. Don't write a book or start a podcast first. Don't download every freebie and try to piece together a business plan from them. Don't create a bunch of low price products and start offering them all. And also like, don't tell yourself you don't have enough time because it's almost never a time problem. It's a clarity problem. Like if you knew what to do, you would just go do it already, which is why, if you know what to do, you can do it in 10 hours a week.

1 (5m 8s):
It's not a time problem, fire nation. It's a clarity problem. And just to kind of like emphasize this point, I mean, I'm experiencing this, you know, where I'm at right now in my business, you know, eight years in seven years of multi-million dollars of revenue, like we just launched our bulk packages for the common path on comma success. And they go all the way from 12 books up to 600 books, that's all the way from $300 to $30,000. And guess what? We sold a $15,000 package before we sold a single 12 book buy package for $300. Now people will be like, well, how's they impossible because sometimes it's just easier to sell these high ticket items when they're so aligned when they're so clear and they just make so much sense.

1 (5m 55s):
So when you spend your time there, I mean think how many 12 book buy options I'd have to buy to add up to this one $15,000 package that I've already sold. Like in the first day they were offering these bulk buys. I mean, that's something that can really be a mindset shift for a lot of people. So let's get specific Christine in exactly what we need to be doing in these 10 hours per week that we have under this conversation that you and I are having about six figures, 10 hours a week.

0 (6m 23s):
Yes. Once you have a clear niche and you have an offer, which we can talk about that a high ticket offer a high-end offer, it is beginning to get in front of people, right? Get in front of your niche. That might sound like completely overly simplistic, but you need to choose and start to practice one magnetic marketing strategy. That is again like aligned to your, what I call your 3 P's your personality, your preferences, and your passions, and become a powerhouse at that one method that is enough to get you to six figures instead of trying to be everywhere on all the platforms, using all the strategies, there are dozens of them.

0 (7m 7s):
And when you choose one, that sounds feels like it would be really fun and that you can show up for consistently. That's all you're doing in the beginning to help people begin to know like, and trust you and want to get on the phone with you

1 (7m 20s):
Become a powerhouse in that one method. I just want to underline that point a little bit here, fire nation. Because like, if there's one thing that I become convinced of over the years and by the way, proven it myself to myself over the years is that when you can become the best at something, you will win at a high level. And a lot of people will be like, well, how could I become the best at X or Y or Z? I I'm sometimes like, well you can't because you're too broad and you're too vague. But when you now niche down into that clearly defined niche, you can be the best and that thing. And sometimes you have to niche down once, twice, three times, niche down till it hurts. I like to say, and then you say, okay, now I'm looking around and a there's no competition.

1 (8m 3s):
So I'll be the best or be there's pretty average and mediocre conversation. So I can overcome them pretty quickly and become the best cause fire nation. The day that I launched entrepreneurs on fire, I was the best daily podcast interviewing entrepreneurs. I was the worst daily podcast interviewing entrepreneurs. I was the only daily podcast interviewing entrepreneurs. I found my niche that wasn't even being touched by any competition. I became a powerhouse in that one specific method as Christine talks about, and we're going to be talking fire nation about creating a magnetic high ticket offer. When we get back from thinking our sponsors,

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1 (10m 46s):
Christine we're back. And one thing that I love about you is you've really drilled down and become amazing. You become a powerhouse and teaching others how to create a magnetic high ticket offer. Break that down for us.

0 (10m 58s):
My gosh, thank you so much. I'm like super honored by your words, let's talk about the five steps to creating that aligned high ticket offer. That's actually going to sell to, to your niche. All right, first, you need to create your programs. Powerful promise. So it all stems from the promise of your offer. So like for you, what is the promise of one of your paid offers,

1 (11m 28s):
create, grow and monetize your podcast.

0 (11m 31s):
Yes. Perfect. I love it. And I know how powerful that program is because I have a bunch of friends who are like, it's the best

1 (11m 40s):
Podcaster's Paradise. How,

0 (11m 42s):
And when you have that thing, you had the result for yourself. Obviously you could turn around and congruently, teach it to other people. And I know you're constantly working on making that course the best that it can be, right? Yeah. So you need a promise that by the end of the, the container, right, people have the potential of reaching that offer, right? So for me, it's create, go from best, kept secret to break out six figure online business owner, working 10 hours a week, right. It's super simple and I've helped people do it. I've helped myself do it. I know I can teach it. Right. So that's really what is going to intrigue people to want to buy from you.

0 (12m 25s):
It's not some of these other things that we're going to be talking about, and that's why you lead with developing the promise. Every other step is in service of delivering on that promise

1 (12m 36s):
Makes a lot of sense. And that's the first of five steps. Fire nation create your programs. Powerful promise. Keep on rocking.

0 (12m 44s):
Okay. Step two is to identify your personal process. So I can remember that when I wrote my book, I went to my editor and I said, here's all, here's the book, help me make sense of it helped me put it together. And she said, well, what's your process? And I said, I don't have a process. Every person is different. And they, you know, I meet them where they are. And she was like, that's BS. You have one. You're just like in your jar, you can't read the label. Let's figure out what your processes, right? So we all have it. I like to go through what I call the Sherpa exercise, which is if somebody from your niche hired some Sherpas to client, help them get up to the top of the Himalayan mountain, where you are sitting as a master of wisdom in your hut, right?

0 (13m 32s):
Drinking yak, butter tea, waiting for them. And they only have 30 minutes to sit at your feet and get the most important. Let's say five to seven things that they need in order to reach the promise of your program, like set a timer on your phone for five minutes, put that constriction on your brain. What do they need? Brain dump it, right? What do they need to do first and the next and the next and the next to get to the promise of the program. That's your process.

1 (13m 60s):
And by the way, that time been straight fire nation, that's actually freeing. That actually helps because now you're not overwhelmed with having to include everything. No, it's just what matters. So identify your personal process. I love that vision of the Sherpa because I actually did track back in 2009 and a Perna, which is the seventh highest mountain in the world. In the Himalayas. I was drinking that tea with yak butter all day long. Like it was amazing. I mean, I have such fond memories. And so that visualization really hits home with me and to keep on rocking Christine.

0 (14m 31s):
Oh, thank you. So step three is to detail your delivery. This is putting the nitty gritty of things. Like how many calls, what kind of support do they get between calls? What trainings, like, what are the things that really put like close on your offer to help people visualize what it's actually going to be like to that amount of time with you? How long has the program? Right. All those kinds of things. And this is usually what people lead with when someone says like, Oh, what would it be like to work with you? What can you tell me about that? Usually people are like, well, you get 12 calls and it's three months. It did it. No, that's not actually what they're asking. Like don't lead with that lead with the promise.

0 (15m 12s):
And then the process, the delivery is just like, okay, this creates safety. This creates a container around how they're actually going to show up and support me in helping me fulfill the promise of the program.

1 (15m 26s):
Now is this like a, a good example is like, it's, you're what you're not doing at the beginning of saying, Oh, we're going to meet four days a week and you're going to like pump iron and you're going to do all these setups and all this stuff. And you're going to sweat. No, like you start off by creating your programs, promise, which is like, Hey, you're going to lose 10 pounds in three weeks. Like that is that like, I'm not going to talk right now at the beginning. Right? Right. The step one, like this will come later, I'll talk about the delivery. But step one is the powerful promise. And I love how you said it was step three is detailing your delivery, putting clothes on that offer fire nation. I love that analogy too. So keep it going. Christine

0 (16m 1s):
Step four is to pick your perfect price. So this is something that I kind of have a unique take on. I call it the perfect pricing method, which is basically choosing a price that you can say without throwing up because usually $125,000 Awkward sale lost. Right. Usually when we're getting started with a high ticket offer in our businesses, like we've never done anything like that before, especially if you're like me and JLD and we're impact driven, right. We just want to help, like, JLD has so many free courses. They're amazing. Like you can learn any freaking thing from him that you want for free.

0 (16m 42s):
Right. And obviously that's a strategic part of your business, but it's also because you genuinely like want to help as many people as possible. Right. And so when we think about charging for our work, when maybe we've only ever been paid by somebody else before, then we can Oh, weird and up in our head. And we like are so nervous about them asking what it's going to cost and who would pay that. Oh my gosh. You know? And so it doesn't matter whether that initial price is like $500 or $5,000. It needs to be a price that you can get sold on the value of your offer around. Right? So that you can walk in confidently and not ask the person on the other end of a sales call to like make you okay by telling you whether that's an amount that they would pay, right.

0 (17m 33s):
You need to be so sold on the fact that you can help them for that amount and that they would be nuts to say no at that price, because you know what you're going to deliver that you can confidently like, and be empowered around the sales and the price conversation, the investment conversation. And that number will change as you deliver and get paid and realize like what a heck of a deal it was. And now it's time to raise the price. But the most important thing is that you pick an initial price so that you can go help people and help them get results and get paid in the process.

1 (18m 10s):
This is such a sticking point for so many people that they get so stressed out over this. And I love how you just kind of taken away that stress and saying, Hey, listen, you got to start somewhere. Then you're going to be able to get some feedback and you'll be able to get people giving you reviews, maybe, you know, some great testimonials. And then you're going to be able to, as, as you go over time kind of massage and then find that perfect price point as you go forward, because maybe it does need to be raised by 25%, 75%, a hundred percent who knows, but start somewhere, pick that perfect price point and then move forward from that place. And what is step number five?

0 (18m 48s):
Step number five is to learn sales as service. So this was really a game changer for me, because I think early on in my business, I had been sold to, in some ways that felt like very di gross, icky, salesy used cars, man, used car salesman. He and I just felt like pushed into things rather than treated like the adult, the educated adult that I am, right, who is able to make decisions for herself and figure out whether this is a right fit. And so learning that you can deliver, I call it the empowered sales method.

0 (19m 31s):
Like from the time that you connect with someone that they learn about you, to the time you warm them up to become a lead, to getting on the phone, to following up, if you need to, every step of that process can be you respecting these people that you're connecting with as empowered human beings, who are capable of making their own decisions. It changes the way that you're going to show up, because then you're not worried that you're ever going to push them into doing something. You literally can't force someone to buy from you. So stop pretending like you have that kind of power, right? You're not an evil dictator and like be willing to kind of serve them through the process, help them get clarity on what they want.

0 (20m 11s):
What's standing in the way and genuinely get curious about whether your offer is something that can support them. Is it a fit for both of you? Do you want to like hang out with this person and share energy with them for the next, however long your program is three months, six months. And if so, like be willing to share that excitement and the possibility and help them work through probably what are going to be some fears and some resistance around investing in themselves in this way, especially if they've never done it before, when you serve people like that, even in the sales process, they get clarity and they become super fans because you sold to them in a way that they probably haven't experienced much of.

0 (20m 56s):
And they will remember how they felt

1 (20m 58s):
Fire Nation. You know, I love processes, you know, I love systems and I love the fact that Christine has broken this out into five steps, five steps. So we went one, two, three, four, five, down that process. She explained each one, she gave some great analogies, great examples. This is something you can apply to your business today. And before the break, we actually talked about the best way to use your 10 hours a week to become a six figure earner. And you said, Hey, you just got to get in front of your ideal clients. So let's get it maybe a little more specific as we talk about our final point here today, what is the best way to get in front of those ideal clients to sell that offer?

0 (21m 42s):
So I'm going to get a little bit meta on you. I hope that's okay. Totally. I have tried all the things I've been in this business for the past five and a half years before that I was an online marketer for a decade and my absolute favorite way to get in front of ideal clients and have them like attracted to me rather than feeling that I have to go find them. And I don't know where they are, which is stressful. Right. Is being a guest on podcasts. Yes. So, right. So I know Kate did an episode of Kate's Take on this and I have been on, well over a hundred podcasts at this point.

0 (22m 23s):
Of course, yours is my favorite JLD thank you for having me back. And I've also gotten to connect with, you know, some of our mutual friends like Pat Flynn, Denise Duffield, Thomas, like people who are doing amazing things in the world by creating this method that I call the powerhouse method that really just serves them. Like for you, you have put blood, sweat and tears over the last eight years into this show and into serving building and serving fire nation. And not only those things, but a heck of a lot of money into producing the best show you can. Right? And so when you approach a host with like a respect and an understanding of what they are doing for you, by allowing you into their world and basically endorsing you to this audience that they care so much about, it changes the way that you show up and treat that interview because you are there to make it like the best episode ever.

0 (23m 27s):
You're there to make it a win-win. And the thing is it's so different than any other method, because I get to have a conversation with someone I admire one-on-one that's being recorded will be shared on evergreen and searchable. And in being invited into like the listeners, like, where are you right now, listening to this? You're probably like doing chores, walking the dog, cooking, like working out, driving somewhere. And I get to hang out with you for a half hour. And there is no other method, right. That, that warms people up faster and helps the right people.

0 (24m 6s):
Self-select whether you are someone that they want to learn more from preach

1 (24m 12s):
Sister. I mean, man, Fire Nation. I really hope you absorb those words. Cause I can tell you, you know, now having interviewed over 3000 entrepreneurs, there's just so many people, so many guests in general that they act like it's their God-given right. To be on a show and that like, they're doing you a favor and like, Oh my God, like, you know, I'm so busy, but like, I'll take a little bit of time, I guess, out of my day to like chat with you and yada, yada, that it's just like so refreshing when there's people that actually understands like what they're getting involved with. And when they come on a show, you know, like entrepreneurs on fire, like smart, passive income, like other podcasts are out there that are spent years and years and years building a massive listener base that knows likes and trusts them. And like Christine shared, I mean, like when I have her come on, I'm essentially letting you know, fire nation that like, I think this is an entrepreneur on fire.

1 (24m 58s):
I think this is a person who has massive value bombs to share with you. So I love everything that you shared today. Christine, I love the five steps that you gave us. I love just the overall concept of, you know, creating that high ticket magnetic offer as we talked about at the beginning. So talk to us right now, as we say, our goodbyes, the one massive takeaway that you want fire nation to really get from everything that we chatted about here today, any gift or giveaway that you have for fire nation, please share that. And then we'll say goodbye.

0 (25m 31s):
My biggest takeaway is allow done to be better than perfect. That is the reason that I am here. That is the reason I've had the success working part time that I've had right. You can build this on the side of a nine to five. I see it all the time with my clients when you know exactly what to work on. And that is, that is precisely the roadmap that we've given you today. So if you're ready to create your aligned high ticket offer, I have a free video course training that walks you through each of the five steps and gives you examples. And you can grab that at lifewithpassion.com/EOF

1 (26m 8s):
Fire Nation. You are the average of the five people you spend the most time with. And you've been hanging out with CA and JLD today. So keep up that heat. If you head over to EOFire.com and you type Christine and the search bar, her show is page will pop up with everything that we've talked about here today. Not to mention the previous episodes she did, where she also rocked the mic. So maybe going a little back to back Christine episode binge there, and your direct call to action fire nation is the head over to lifewithpassion.com/EOF lifewithpassion.com/EOF check it out.

1 (26m 48s):
She's got that great gift, that great giveaway for you. And Fire Nation take action. When people have opportunities like this for you. I mean, you've heard the value that Christine was able to share in the short time that we had together today. Think about the value she could provide you. If you just dove a little bit deeper. Christine, thank you for sharing your truth, your knowledge, your value with Fire Nation today, for that we salute you and we'll catch you on the flip side.

0 (27m 15s):
Hey, Fire Nation

1 (27m 16s):
Today's episode was brought to you by Christine and fire nation. The common path to uncommon success. My book that I worked all of 2020 on is available for pre-order and pre-orders mean everything. Fire nation, they meet everything to the success of a book. So if you haven't already please consider visiting my sales order page for the common path to uncommon success. We also have unbelievable bulk buys. You can learn more about on that page. Some of which include trips to Puerto Rico, uncommonsuccessbook.com, uncommonsuccessbook.com. The pre-orders are awesome because they come with five bonuses, five killer bonuses that you want to learn.

1 (28m 0s):
These bonuses are limited and we are pulling them along the way. So hopefully you decide to pre-order a book of the COVID path, not COVID success or books copies for your friends and family as well. And the bulk buys are super fun as well. Check out the bulk buys catch you there, fire nation, or a catch you on the flip side.

Netsuite (28m 22s):
Don't let QuickBooks and spreadsheets slow you down anymore. It's time to upgrade to NetSuite. Let NetSuite show you how they'll benefit your business with a free product tour at netsuite.com/fire. Schedule your free product tour right now at netsuite.com/fire netsuite.com/fire.

1 (28m 40s):
If you're feeling like you have no idea where to start on your online course journey, then Thinkific's five day course challenge is for you. You'll walk away with a complete blueprint for your online course that you'll be ready to put into action. Sign up for this free challenge today at thinkific.com/fire that's THINKIFIC.com/.