Christina Daves, PR strategist, speaker & Lifestyle Expert boosts businesses with free publicity. With her clients has over 1B views & $100M sales. On-air expert, QVC host, top 5% podcast.
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Guest Resources
Christina Daves’ Website – Find more about Christina online.
3 Steps to PR success – Be Newsworthy, Create Great Hooks Find the Right Journalist!
3 Value Bombs
1) People think success is more about luck than hard work. Luck is when preparation meets opportunity and hard work is needed to get to those opportunities.
2) Anyone can get to media once they determine first where is the best media outlet who will find value to their story.
3) There are 3 steps to get PR famous, to be newsworthy, to get the hook to standout and to find the right journalist.
Sponsors
HubSpot: Making your life easier. Getting you results faster. And better connecting you to all your data, all in one place. Start making major moves with HubSpot! Visit HubSpot.com/marketers to learn more!
ThriveTime Show: Attend the world’s highest rated and most reviewed business growth workshop taught personally by Clay Clark & football great Tim Tebow at ThriveTimeShow.com/eofire!
Show Notes
**Click the time stamp to jump directly to that point in the episode.
Today’s Audio MASTERCLASS: Are you the World’s Best Kept Secret? Go from Established to Known
[1:24] – Christina shares something that she believes about becoming successful that most people disagree with.
- People think success is more about luck than hard work. Luck is when preparation meets opportunity and she believes hard work is needed to get to those opportunities.
[2:29] – Christina talks about an injury that led to her massive media success.
- She broke her foot and needed to travel wearing an awful medical boot. In the train, she searched for medical foot fashion and accessories and found none which gave her an idea to design her own fashion line. Soon a lot of popular personalities wore her product and help promote it in a bigger scale.
[4:06] – Christina tells anyone can get to media.
- Anyone can get to media once they determine first where is the best media outlet who will find value to their story.
[5:11] – Christina shares about the Get PR famous formula.
- There are 3 steps to get PR famous, first to be newsworthy, second to get the hook to standout and third to find the right journalist.
- To be newsworthy is finding what the media is currently talking about and inserting yourself into that story to create a great pitch.
[7:57] – A timeout to thank our sponsors!
- HubSpot: Making your life easier. Getting you results faster. And better connecting you to all your data, all in one place. Start making major moves with HubSpot! Visit HubSpot.com/marketers to learn more!
- ThriveTime Show: Attend the world’s highest rated and most reviewed business growth workshop taught personally by Clay Clark & football great Tim Tebow at ThriveTimeShow.com/eofire!
[11:06] – Christina talks about some of her PR famous formula clients.
- A certified happiness expert who just released a book about true happiness on the day of National Smile Day and for the first time got booked for an interview in a media station.
- A real estate agent who figured out fake identities and properties became her story to be interviewed by a media station.
- She was ask to host in the graduation party of her niece and she took that opportunity to make a segment about planning a perfect graduation party.
[15:02] – Christina tells why we can’t just send out press release.
- She discourages it because journalist are not reading it, costs a lot of money and people are not using them.
- It was helpful before the internet, but if you really want to get the media, her advice is to follow her Get PR famous formula.
- You just need to find the right journalist who will cover your great story and the audience are going to love and get hook on.
[17:03] – Christina talks about her new podcast and how she get regular media exposure for it.
- Her podcast, ‘living ageless and bold’ is geared for successful women in their 50’s. She is now getting a much younger demographics because many younger women are getting inspired. Since she is a regular in Good day DC, she was able to launch her podcast there and use every opportunity she has in her segments who can relate to the women in their 50’s.
[18:55] – Christine gives her final takeaway and call to action.
- You will never be in the media if you don’t do it so just do what you want to do now.
[19:07] – Call to action.
- Christina Daves’ Website – Find more about Christina online.
- 3 Steps to PR success – Be Newsworthy, Create Great Hooks Find the Right Journalist!
[19:45] – Thank you to our Sponsors!
- HubSpot: Making your life easier. Getting you results faster. And better connecting you to all your data, all in one place. Start making major moves with HubSpot! Visit HubSpot.com/marketers to learn more!
- ThriveTime Show: Attend the world’s highest rated and most reviewed business growth workshop taught personally by Clay Clark & football great Tim Tebow at ThriveTimeShow.com/eofire!
Killer Resources!
1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!
2) Free Podcast Course: Learn from JLD how to create and launch your podcast!
3) Podcasters’ Paradise: The #1 podcasting community in the world!
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