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How to Motivate Millennials to Build a Culture with Charlie “Rocket” Jabaley: An EOFire Classic from 2018

When it comes to helping companies motivate millennials to build a culture that matters, Charlie Rocket Jabaley is your guy. Not only did he reverse his brain tumor after leaving his 15 million dollar management company to become a Nike Athlete, he’s also sold 43,000,000 records, has built 4 different million-dollar clothing lines, and is both an Emmy and Grammy winner.

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Resource

Quantopia – Send a text message to (404) 800-1073 and get a chance to feel the process and experience of what’s inside Quantopia! Design Triggers YouTube – Sagi’s Design Triggers Playlist. (Sorry! This link was active when this episode was first published in 2020 but is no longer an active offer.)

3 Value Bombs

1) Draw a line in the sand and stop pleasing the whole neighborhood.

2) For somebody to be loyal to you, you have to give them what they want, and they want to exchange energy.

3) Stop following a template; it is time to disrupt by going to the love frequency instead of just doing micro-content.

Sponsors

ClickFunnels: Ready to build your first sales funnel without having to hire an entire tech team to help? With ClickFunnels, you can! Visit EOFire.com/click to start your free 14-day trial today!

ZipRecruiter: See how ZipRecruiter can help you find the best candidate fast at ZipRecruiter.com/fire!

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS:  How to Motivate Millennials to Build a Culture with Charlie Jabaley

[1:07] – Charlie shares something interesting about himself that most people do not know.

  • Of all the podcasts he has been on, nobody has asked him about the business strategies behind winning an Emmy and winning a Grammy Award.

[2:10] – What is Momology?

  • The unconditional love and support that he gets from his mother led him to the term Momology.
  • Marketing can either lead to a sale or it can lead to a stranger being turned into somebody who supports you as much as your mom does.
  • He calls the supporters, the fans, and the customers who love unconditionally, and created a process in marketing called Momology.

[5:22] – Charlie talks about the process of Momology.

  • Moms have a heart connection with you, and you are literally connected to her.
  • The connection is essential in building a fan-base that loves you as your mom does.
  • The concept of I Am You Theory.
    • The Influencers vs. The Influential people of the world.
      • Story of Oprah Winfrey.
      • Story of Michael Jordan.
    • People want something relatable.

[10:04] – How Michael shifted Nike to having its biggest ad campaign ever.

  • Success and money don’t mean anything to Charlie anymore.
  • He was diagnosed with a brain tumor and was overweight. He left the music industry and chased his childhood dream and that is to be a Nike athlete.
  • He thinks that Nike commercials are inspirational.
  • He is a delusional optimist and knew that he could get Nike’s attention with his I Am You Theory.
    • If you want to touch people’s hearts you have to be relatable, so that is what he did: he uploaded his film and got 3 million views in 3 days.
  • He got a call from Nike because they were affected by his concept in a good way.
  • He inspired Nike to change the direction of their marketing in 2018 to The Dream Crazy Concept.

[14:11] – The concept of Momology.

  • Draw a line in the sand and identify who stands for you the most.
  • Pull the heartstrings to build loyal followers.

[18:18] – A timeout to thank our sponsors, ClickFunnels and ZipRecruiter!

[18:28] –  Charlie shares more about Momology.

  • To have somebody be loyal to you, you have to give them what they want – and they want to exchange energy.
  • Money is energy.
  • As business owners, you can make things expensive or you can make it something else.

[24:08] – Charlie talks about his strategy in exchanging high energy.

  • He created Quantopia, the 1st secret digital speak speakeasy.
  • Identify who your general followers are and identify who your moms are.

[29:18] – Charlie talks about the event he created for Quantopia.

  • You build influence culturally with a small group.

[31:10] – Charlie’s parting piece of guidance.

  • Send a text message to (404) 800-1073 and get a chance to feel the process and experience what’s inside Quantopia! Design Triggers YouTube – Sagi’s Design Triggers Playlist. (Sorry! This link was active when this episode was first published in 2020 but is no longer an active offer.)
  • Stop following a template for your business. It is time to disrupt by going to the love frequency instead of just doing micro-content.

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

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