New School Marketing, Old School Relationships: Tactics from an Entrepreneur & Digital Marketer with Chans Weber
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    New School Marketing, Old School Relationships: Tactics from an Entrepreneur & Digital Marketer with Chans Weber

    With over 15 years of marketing industry experience Chans Weber turned his 483 credit score into a digital marketing agency, Agile & Co., that’s closing in on 8 figures in annual revenue.

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    Guest Resources

    AgileAndCo.com – Agile & Co uses a data-based approach that allows your marketing strategy to adapt to changing opportunities.

    CBWeber.com – New School Marketing, Old School Relationships.

    Intent Vs Audience Driven Marketing – Check out the exercise and try to diagnose the difference between audience and intent-based driven marketing.

    3 Value Bombs

    1) You can be successful even without a college degree.

    2) All sales come from a relationship; that is how business is done.

    3) Entrepreneurship can be challenging but do not quit. Instead, understand that on the other side of every hardship is something unique.

    Sponsors

    Thrivetime Show: Is this your year? Visit ThrivetimeShow.com/eofire to see how Clay Clark’s business coaching has helped thousands of entrepreneurs to dramatically increase profitability!

    HubSpot: Learn how HubSpot can help your business grow better and get a special offer of 20% off on eligible plans at HubSpot.com/eof!

    Ziprecruiter: Keep your team growing strong! Visit ZipRecruiter.com/fire to try ZipRecruiter for free! ZipRecruiter. The smartest way to hire.

    Show Notes

    **Click the time stamp to jump directly to that point in the episode.

    Today’s Audio MASTERCLASS:  New School Marketing, Old School Relationships: Tactics from an Entrepreneur & Digital Marketer with Chance Weber

    [1:25] – Chans shares something he believes about becoming successful that most people disagree with.

    • He believes that you can be successful even without a college degree.

    [2:57] – How can you make your business stand out?

    • Take a stance on who you are.
    • Being who you are as the face of your company separates you from everyone else.
    • Do not be afraid to be controversial.

    [4:33] – Do relationships matter in marketing?

    • Without marketing, there are no sales
    • All sales come from a relationship; that is how business is done.

    [6:15] – How do you make sure your business is ‘findable’?

    • Being visible online is important
    • Document your journey and show it on social media.
    • Be genuine, authentic, and relatable.

    [9:20] – A timeout to thank our sponsors!

    [11:38] – Chans talks about the difference between intent-driven marketing vs. audience-driven marketing.

    • Most people are looking for a product because of intent.
    • Make sure to be present where people are looking.

    [14:38] – Chans talks about earning repeat business.

    • Earn referrals by doing a great job
    • Getting referrals is about separating yourself from the competition.
    • Find a way to look at your business objectively, take a risk, and provide value far beyond expectations.

    [19:08] – Chans’ key takeaway for Fire Nation.

    • Entrepreneurship can be challenging, but do not quit. Instead, understand that on the other side of every hardship is something unique.

    [20:41] – Chans’ call to action.

    • AgileAndCo.com – Agile & Co uses a data-based approach that allows your marketing strategy to adapt to changing opportunities.
    • CBWeber.com – New School Marketing, Old School Relationships.
    • Intent Vs Audience Driven Marketing – Check out the exercise and try to diagnose the difference between audience and intent-based driven marketing.

    [22:54] – Thank you to our Sponsors!

    • Thrivetime Show: Is this your year? Visit ThrivetimeShow.com/eofire to see how Clay Clark’s business coaching has helped thousands of entrepreneurs to dramatically increase profitability!
    • HubSpot: Learn how HubSpot can help your business grow better and get a special offer of 20% off on eligible plans at HubSpot.com/eof!

    Killer Resources!

    1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

    2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

    3) Podcasters’ Paradise: The #1 podcasting community in the world!

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