Catharine Arnston is the Founder/CEO of ENERGYbits®. She left her thirty-year corporate career to found ENERGYbits after discovering algae was the most nutrient-dense food in the world with healing properties unknown outside of Asia. Her mission is to heal the world with mother nature’s oldest food – algae.
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Guest Resource
Energybits.com – Feel the wow of algae nutrition. Wellness. Energy. Beauty. Greens. Use the code FIRE and get 20% off!
3 Value Bombs
1) Neglecting health is not a wise decision; building and preserving your health is essential because building your company becomes challenging without it.
2) Algae is crucial for your overall well-being because it nourishes your mitochondria, which are vital for your health.
3) Algae, the first life on Earth four billion years ago, continues to thrive. Despite their shared origin, Spirulina and chlorella serve distinct purposes in the body. These two algae offer unique benefits crucial for entrepreneurs that cannot be obtained from any other food source.
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Belay: Download BELAY’s Bulletproof Budget template: the exact budget template they used to grow from a small startup to one of Inc. 5000’s fastest-growing companies for nine straight years! Just text FIRE to 55123!
Show Notes
**Click the time stamp to jump directly to that point in the episode.
Today’s Audio MASTERCLASS: Why Algae Tablets are the Secret to Surviving Your Entrepreneurial Journey with Catharine Arnston
[1:25] – Catharine shares something she believes about becoming successful that most people disagree with.
- She believes that neglecting health is not a wise decision; building and preserving your health is essential because building your company becomes challenging without it. It is crucial to prioritize and maintain both aspects simultaneously.
[2:33] – What is algae?
- Algae is crucial for your overall well-being because it nourishes your mitochondria, which are vital for your health.
- As entrepreneurs, you often get so absorbed in your work and mission to change the world that you neglect meals or make unhealthy food choices due to your journey’s emotional ups and downs.
- The algae that ENERGYbits offers is available in small tablets known as bits: a convenient way to provide your body and brain with the necessary nutrition.
- Contrary to common perceptions of algae, what they sell is not a supplement but a harvested food crop, grown hydroponically in freshwater and then air-dried into a powder.
- By taking ten tablets of spirulina in the morning and ten chlorella at night, you can quickly flood your body with the nourishment it needs to sustain your energy and focus throughout your entrepreneurial journey, which, as you know, is a marathon, not a sprint.
[5:16] – Why is algae considered the most crucial future food by the United Nations and NASA?
- The United Nations endorsed spirulina algae to solve world hunger 50 years ago due to its exceptional nutritional value.
- Spirulina has the highest protein content globally, surpassing steak with its version containing 64% protein
- It also boasts the highest levels of chlorophyll and collagen.
- The immune system struggles to cope with the toxic load we experience today, affecting your body’s optimal performance.
- In today’s environment, particularly in North America, over-processed and nutritionally deficient food contributes to health issues, impacting entrepreneurs who need quick but nourishing meals to support their demanding work.
[7:16] – What are the two main types of algae, and what do they do?
- The primary focus is on microalgae, distinct from macroalgae, like seaweed found in the ocean, which is high in fiber but lacks essential nutrients.
- Microalgae, such as spirulina (a blue-green algae) and chlorella (a green algae).
- Algae, the first life on Earth four billion years ago, continues to thrive.
[8:43] – How do algae protect and improve an entrepreneur’s brain, health, energy, and longevity?
- There are two main types of algae: spirulina and chlorella.
- Spirulina, a blue-green algae, is known for having the highest protein globally and is rich in B vitamins, providing a steady, non-crash energy source.
- Chlorella, a green algae, is a wellness and detoxing algae with the highest chlorophyll content globally.
- Spirulina nourishes and energizes the brain, while chlorella detoxifies and supports gut health, contributing to overall well-being for busy entrepreneurs who cannot afford sick days.
[14:41] – A timeout to thank our sponsors!
- HubSpot: Meet HubSpot’s new AI-powered Campaign Assistant, a totally free-to-use AI tool tailor-made for the marketers and business builders who spend hours each day on content creation! Head to HubSpot.com/campaign-assistant to test-drive Campaign Assistant for free!
- Belay: Download BELAY’s Bulletproof Budget template: the exact budget template they used to grow from a small startup to one of Inc. 5000’s fastest-growing companies for nine straight years! Just text FIRE to 55123!
[17:39] – Is there any science that proves this?
- The abundance of scientific information can be overwhelming, and this complexity has deterred others from delving into this field.
- Nearly 100,000 studies in medical libraries globally support the various health benefits, from heart disease prevention to reducing inflammation and enhancing overall performance.
- NIH articles serve as the basis for Catharine’s statements. Scientists tend to communicate amongst themselves, making it challenging for those without a science background to grasp the information thoroughly.
[19:58] – If algae is so essential, why are some people only hearing about it now?
- Approximately 99% of algae is cultivated in Asia, and the same percentage is consumed within the region.
- This lack of global distribution stems from the absence of motivation to share knowledge with the rest of the world.
- Drawing a humorous analogy, it is akin to the French keeping their best wine for themselves and only exporting what they do not want.
- Consider other health products like chia, matcha, or collagen powder, which were relatively unknown until entrepreneurs introduced and popularized them.
- Vital Proteins, for instance, played a pivotal role in establishing the collagen powder market.
- Taking on the role of an entrepreneur, Catharine’s focus has been on creating awareness through effective branding, engaging in nationwide podcast discussions, and simplifying the science behind algae to bridge the informational gap.
[22:35] – Why are ENERGYbits considered the best, and where can Fire Nation buy them?
- Algae in the ocean differs from what ENERGYbits sells and what you typically see in places like Whole Foods.
- Most algae, such as spirulina and chlorella, are cultivated as a food crop in freshwater to eliminate toxins.
- They use Taiwan’s highest quality strains of algae, known for its gold standard in concentrated nutrients.
- The water they employ undergoes triple filtration to prevent any toxin absorption.
- With the best strains, clean water, and a commitment to preserving nutrients, they aim to provide you with the most effective and beneficial algae. It is not just nutrition insurance; it is your health insurance, acting like a trust fund for your well-being.
[28:52]- Catharine’s call to action.
- Energybits.com – Feel the wow of algae nutrition. Wellness. Energy. Beauty. Greens. Use the code FIRE and get 20% off!
[33:32] – Thank you to our Sponsors!
- HubSpot: Meet HubSpot’s new AI-powered Campaign Assistant, a totally free-to-use AI tool tailor-made for the marketers and business builders who spend hours each day on content creation! Head to HubSpot.com/campaign-assistant to test-drive Campaign Assistant for free!
- Belay: Download BELAY’s Bulletproof Budget template: the exact budget template they used to grow from a small startup to one of Inc. 5000’s fastest-growing companies for nine straight years! Just text FIRE to 55123!
Transcript
0 (2s):
Boom shake the room, Fire Nation. JLD here and welcome to Entrepreneurs on Fire brought to you by the HubSpot Podcast Network. the audio destination for business professionals with great shows like My First Million. Today we'll be breaking down why energy tablets are the secret to surviving your entrepreneurial journey. To drop these value bombs, I brought Catharine Arnston into EOFire Studios. Catharine is the Founder/CEO of ENERGYbits®. She left her thirty-year corporate career to found ENERGYbits after discovering algae was the most nutrient dense food in the world with healing properties unknown outside of Asia. Her mission is to heal the world with mother nature's oldest food Algae.
0 (44s):
And today Fire Nation, we'll talk about all the types of algae and what they do about the nutrition and the benefits there we'll talk about how it protects your brain health, energy, and longevity, and so much more.
The Gold Digger Podcast (56s):
And a big thank you for sponsoring today’s episode goes to Catharine and our sponsors, The Gold Digger Podcast, hosted by my good friend, Jenna Kutcher is brought to you by the Hubspot Podcast Network, the audio destination for business professionals. The Gold Digger Podcast helps you discover your dream career with productivity tips, social strategies, business acts, inspirational stories, and so much more. A must listen episode is one of Jenna's recent on everything you need to know about affiliate marketing. Listen to Gold Digger, wherever you get your podcasts.
BELAY (1m 27s):
BELAY is passionate about helping your business succeed with their simple, flexible staffing solutions. Download, Belay’s, Bulletproof Budget template for free, which is the exact budget template they used to grow from a small startup to one of Inc five thousand's fastest growing companies for nine straight years. Today. Just text fire, that's FIRE to 5 5 1 2 3.
0 (1m 50s):
Catharine say, what's up to Fire Nation and share something that you believe about becoming successful that most people disagree with.
1 (1m 59s):
Well, I think we, entrepreneurs, you know, we're so passionate and so focused on building our company that we put everything else on hold, including our health. And that is something that we just can't do because, and we'll explain later in the interview, without your health, you can't build your company. So putting that on the back burner is not a good idea. You need to build it, preserve it at the same time that you're building and preserving your, your, your business.
0 (2m 33s):
Fire nation's heard me say this a couple times, Catharine, but I'm gonna go ahead and say it again because I'm such a believer in it that the healthy person wants a thousand things. And that's a great place to be. I mean, the life is your oyster. The unhealthy person wants one thing. All they want is to be healthy. That's all you can think about. So it's hard to enjoy life when you don't have the health, and that's why we're talking today about why energy tablets are the Secret to surviving your Entrepreneurial journey by your Nation. So let's just jump right in and say, what the heck is Algae?
1 (3m 8s):
Well, it's your lifeline
0 (3m 10s):
To,
1 (3m 10s):
To everything because it feeds something called your mitochondria, which are also your lifeline to everything. As entrepreneurs, we, and I'm, I'm right in there with you guys and gals. I'm, this is my third one. And what happens is we get so focused on this work of ours and the passion and the mission that we have to change the world. That meals get forgotten or we grab things or we eat things because of taste, because we're so, it's an emotional rollercoaster, let's face it. And what happens is, and if you do that over and over again, you aren't feeding your body what it needs to perform optimally.
1 (3m 52s):
Your brain doesn't perform optimally. Your heart, your digestive system, nothing. And what you're gonna find out today is algae, which is what we sell. We sell them in tiny tablets that we call bits because they're bits of nutrition. Algae is the most effortless way to gain the nutrition that your brain, your body need so that you can perform optimally. Now, you may think of Algae as being something that just closes your favorite beach and and yes, some of that is true, but the Algae we're talking about today is harvested as a food crop. So the first thing you need to know is Algae is not a supplement. And yes, there is Algae in the ocean, but the algae that you find at Costco or or Target or Whole Foods or from us at ENERGYbits.com, it's a harvested food crop.
1 (4m 39s):
It's grown hydroponically in fresh water just like lettuce and tomatoes are. And then air dried into a powder and then pressed into little tablets that are effortless to take. and we call it this, I said we call our bits because they're bits of nutrition. And the the effortless part is very critical because again, as entrepreneurs we don't have a lot of free time to be in the kitchen cooking stuff up. Or maybe we do occasionally, but this way you could, if you can swallow water, you can get the nutrients, your brain and your body in your mitochondria and your heart need in seconds, 10 tablets in the morning of Spirulina and maybe 10 chlorella at night will flood your body with nourishment that you need to keep going in your journey.
1 (5m 21s):
Because let's face it, being an entrepreneur is not a sprint. It is a marathon. And so you have to have the energy and the focus and the nutrition to match the drive that you have to build what it is that you're building.
0 (5m 35s):
Now you did a great job with the what, but I wanna move into the why because algae is considered the most important food of the future. And this is by the United Nations and nasa. So think about that. Fire Nation. So why, why algae?
1 (5m 50s):
The United Nations 50 years ago endorsed Spirulina algae as the answer to world hunger. Why drum roll? Because it has the highest protein in the world. It has three times as much protein as steak. Ours is 64% protein we call our Spirulina ENERGYbits. Yeah, who would know, right? It also has the highest chlorophyll. We'll talk about that in a minute. It has the highest collagen in the world. So why is it the most important food for everyone, but particularly entrepreneurs? Because the reality is we are so malnourished. Yes, we're eating, but we're not getting the nutrients. Our soils have been over cropped for decades. So there's no minerals left in the soil for the coral plants to pull up.
1 (6m 32s):
So you're eating fiber and you're getting calories, but you're not getting the nutrients you need. At the same time, our, our, our world is flooded with toxins. The average adult now has 700 toxins in them. And our immune system simply aren't able to sustain that kind of toxic load. So what's happening is, A, we're not getting the nourishment we need to feed these things called mitochondria, which are what give you energy. Oh which feed your brain, your body, your heart, everything. And because there's too many toxins, it's inter the toxins interfere with the Optimal performance of your body. And an algae that we're gonna talk about called chlorella, pulls out heavy metals, glyphosate, all the toxins that are there, Lyme so that it builds your immune system.
1 (7m 18s):
So the two of them, you there's, it doesn't matter where you live these days, but particularly in North America, we have food that's overprocessed. We have food that's not nourishing and this is what's contributing to the disease and also causes problems for entrepreneurs because we don't have time to linger over long meals. And also, but, but yet we're doing important work. We need to be nourished.
0 (7m 42s):
And that's what I wanna dive into next because there are actually two types of algae, two main types. So what are they and what do they do?
1 (7m 50s):
The two main that we're talking about, and these are microalgae, the macro algae, is that seaweed that is in the ocean? That's not what we're talking about. It's good for you 'cause it's lots of fiber and, but it doesn't have any nutrients. We're talking about micro algae, Spirulina, which is a bluegreen Algae, it's called bluegreen 'cause it has two pigments. One is the green one, you know, called chlorophyll. The other pigment is a blue pigment called Fico. Signin only exists in Spirulina. Anyway, so we're talking about Spirulina, a blue green Algae and chlorella, which is a green algae. Now algae was the first life on Earth four billion years ago and it's still here, so it must be doing something right. But these two Algae do completely different things in your body and they're critical for Entrepreneurs because of the, the, the benefits that you get from them that aren't available from any other food.
1 (8m 40s):
Period.
0 (8m 41s):
Fire Nation, this is where it gets exciting. And I will tell you that I'm watching this documentary on Netflix right now. It just came out as the new one about life on this planet. And they actually, they actually go into that a little bit Catharine when they talk about the first actual life forms and you see it being created and you just look at it, you're like, that is life, that is energy, you know, that is amazing. And that's kinda what I, what I wanna move into next. 'cause you're speaking to Fire Nation. This is my audience of entrepreneurs, small business Owners. So how does algae protect and improve in entrepreneur's brain health, energy and of course our longevity?
1 (9m 17s):
Well, they do completely different things. So I'll walk you through the two different algae. So Spirulina, which is the blue green algae, it is known and has always been known for having the highest protein in the world and is loaded with B vitamins which convert the protein into glucose, which give you energy. So when, and this is different from a stimulant, stimulants like caffeine, chemicals and sugar just speed up molecules from your brain to your body. So you get a rush and then a crash Spirulina because of the, and so, and when you take a stimulant, it's like putting fi paper on EOFire. When you take algae like Spirulina, which generates a slow burn of cellular energy, it's like putting a log on the fire.
1 (9m 57s):
So very steady, not that rush or crash. So you get energy in the moment for your brain and for your body. But most importantly, Spirulina generates what's called cellular energy. I won't get too geeky on you, but the cellular energy is required for everything you do. Breathing, sleeping, talking, walking, lymphatic system, your neurotransmitters, absolutely everything is propelled by cellular energy. And as you age and these, the cellular energy is generated for you by this, these cells called mitochondria. And as you age you have fewer mitochondria. And if you don't eat properly and get and give the nutrients that your mitochondria need, they mutate and don't function properly.
1 (10m 41s):
This is why you end up with brain fog. This is why you end up with difficult digestion, low energy. and we know as entrepreneurs our brains have to be firing all the time. And you have 2 million mitochondria per cell in your brain. Think about that. 2 million of these little mitochondria per cell. It's crazy. And Spirulina is proven to build and protect your mitochondria. So the first thing that you get from Spirulina is improved focus. That's why we fuel NHL teams, Olympic teams triathletes and they love it for the energy physically, but most importantly for the focus, it also satisfies your hunger.
1 (11m 22s):
And if you're like a lot of us, you don't have time to eat when you're busy building a company. So you can take 30 of these for a meal replacement down the hatch in seconds and you haven't missed a beat. So EOFire, Spirulina, energizing, nourishing, feed your mitochondria. Brain food, brain food. By the way, a lot of people eat fatty fish because of the Omega-3 right in the fish, right? And I remind them, well where do you think the fish got the, the Omega-3 from? They got it from Algae. So cut out the middleman, go straight to the Algae. By the way, Omega-3 fish oil goes rancid by the time you've bought it. And that never happens with algae. So you're saving yourself time, money, effort, everything.
1 (12m 2s):
You don't even have to cook this stuff. Just open your mouth down the hatch. Boom, you're good. Spirulina, energizing, nourishing feed your mitochondria. Brain food chlorella, which is a green Algae, it evolved a billion years after Spirulina. It is a Wellness detoxing Algae. It's claim to fame is that it has the highest chlorophyll in the world. Chlorophyll builds your blood. It's in fact the virtually the same chemical composition. It heals your cell walls and it's kills bacteria. In fact, it kills bacteria everywhere. Your mouth, your colon and lots of colon cancers are, are due to down too much bacteria and toxins down there. But chlorellas big claim to fame is it pulls out toxins, heavy metals, lead, mercury, radiation, aluminum, it pull alcohol by the way.
1 (12m 50s):
So if you ever have any few drinks in the end, end of the evening takes a handful of chlorella and you'll be sober in an hour. And A half and you'll never have a hangover. So chlorella builds your, your pulls out toxins, builds your immune system, heals your gut. 'cause it does have fiber. So it's very much a Wellness algae. And by the way, your immune system, 80% of it is in your gut. So it's very much a cleansing, detoxing, gut algae. Whereas Spirulina is a nourishing energizing brain food by the way. Your brain and your gut are connected by something called the vagus nerve. So as you heal your brain with Spirulina, it will automatically start healing your gut. And when you start healing your gut with chlorella, we call ours recovery bits 'cause it helps you recover, it will automatically help your brain health.
1 (13m 35s):
So the two, these two things, your brain and your gut are the key to keeping you alive, healthy, energized, focused. And because we know as entrepreneurs we don't have sick days, right? There are no sick days for us. It just keeps on rolling. So you need your energy, you need your brain to protected and you need your health to protected. And these two Spirulina and chlorella, I say they're like your, it's not just nutrition insurance, it's your health insurance. These will keep you healthy and energized. It's like having a trust fund. Think of these two, Algae, Spirulina and chlorella as a trust fund. Would you turn down a trust fund? I don't think so.
1 (14m 16s):
Why would you turn down these two nourishing algae that will do everything that you need? And they, they do it quickly, efficiently. But the trick is you have to get it from a a, a good source. And that's one of the things that we do best.
0 (14m 29s):
Fire Nation, calm down, calm down. Because before you go off and do something crazy, we're gonna talk and see if there's actually any science behind this. When we get back from thanking our sponsors,
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0 (16m 44s):
Catharine, we're back and before the break I told Ian to calm down because they're probably getting a little overexcited about everything that you were sharing. So I wanna get to the science. Is there any that proves this?
1 (16m 55s):
Well this is what's so funny. There's almost too much science. And I think this is why nobody until me or my company ENERGYbits has come along to do this. There are a hundred, almost a hundred thousand what studies in medical libraries around the world documenting everything that I talk about. Whether it's protecting heart dis protecting you from heart disease, protecting you from Alzheimer's or dementia, reducing inflammation, improving your energy, improving your athletic performance per, per and every kind of performance, by the way, performing, improving your skin, your hair, your Beauty, it's all based on science. I don't say anything I don't have an NIHR article for, but as I explained to other people, the reality is scientists like to talk to other scientists.
1 (17m 43s):
If you have any science friends, you know, they, they geek out on you and they love it when they can find another PhD and they, they talk in almost formulas and, and us mere mortals, we don't really understand what's going on. But, and I started this company 'cause my younger sister had breast cancer and I, I have an MBA, but I certainly didn't have a science degree. So I had to teach myself what was going on in the science world. So I know what it's like not to know any science. So one of the things I have done is I spent 13 years digging through the science, basically taking nuggets that I can pull out and explain to people in, in a much simpler fashion. Because if you understand what your body needs and you understand how algae gives it, every single thing it needs, and I can give you the science reference, you won't be afraid of it.
1 (18m 29s):
You'll want to, you won't wanna walk, you wanna run to go get some because it will, it will protect you and your family and your brain and your longevity in ways that you could only imagine. And the science is there except it's like, you know, if you don't, you don't, if you don't have a red car, you don't notice red cars until you have one. So once you now learn about algae and how it can improve your health, your brain, your longevity, I encourage you and I invite you to start researching it. 'cause you'll see that everything I'm telling you here is completely true.
0 (18m 59s):
And the crazy thing though is that there's all these studies and science that backs this up, but for a lot of people listening right now, this is the first time they're hearing about a lot of this. So if it's so good, if it's so important, why is it the first time that some people are hearing about this?
1 (19m 14s):
I know it is crazy. Well, 99% of algae is grown in Asia and 99% of it is consumed there. So they have absolutely no motivation to share all the knowledge that they have with the rest of the world. It, it's sort of, I I joke up, I say, well, the French keep the best wine to themselves. They only export the stuff they don't want. It's almost that way in Asia. So you only know what you are familiar with. And here in North America we might drive on a road or on our bicycle and we'll see corn fields or wheat fields or tomato fields or something. But we sure don't see any Algae farms. And but in Asia you can't ride a bicycle, take a train or, or go to work without driving by an algae farm.
1 (19m 58s):
So a the, the Asians haven't had any motivation to educate you about it, number one. Number two, you didn't grow up with it, so why would you even know about it? But think about it, until recently, maybe you didn't know about Shia or matcha or quinoa or even collagen powder until some entrepreneur, even though these had been used for centuries in other countries until some entrepreneur a for the entrepreneurs took it upon themselves to maybe import it and educate you about what it was, why it, why it was good for you. I I I, the one example I like to refer to is Vital Proteins, which built the collagen powder market pretty much single-handedly.
1 (20m 40s):
And now you can't go to any store without seeing collagen powder. It's, there's a thousand brands, although they were the first one. And so even though algae has been around for 70 years and it's been sold here for 60 years, it's never caught on no one ex because no one explained it to you. No one also made a, made sure that the quality was high, which is what we do. And also, I design all the branding, I make it very attractive so that you don't think it's weird. It looks like everything else that you're familiar with. So it's, it's understanding what the consumer needs to, and as a, as an entrepreneur, that's our job. Find a way to help your market understand what your solution is.
1 (21m 21s):
So I've worked very hard on the branding, I speak on podcasts nationwide and also, and I dig all through the science to make it understandable. But you don't know about it because no one told you
0 (21m 32s):
Fire Nation you are being told. So understand the fact that you have been warned and your energy tablets are called ENERGYbits and they're considered the best. And you actually have something pretty cool for Fire Nation. So share with us why they're the best and where we can get them.
1 (21m 52s):
Sure. Well, as I mentioned, yes there is algae in the ocean, but that's not what we sell and that's not the kind of algae you would be getting from whether it's whole foods. Almost all of the algae, Spirulina and chlorella is harvested as food crops in fresh water. So I just wanna assure you no toxins. And now what makes us best is there's a number of things. First of all, growing algae is not like growing broccoli, it's more like growing wine. And with wine it's affected by a number of things. One, the angle of the sun. Two, the production processes. So we grow ours in Taiwan.
1 (22m 32s):
We, because Taiwan is known for having the gold standard of, of algae, both in terms of the concentrated nutrients and also because it's very, the, the certification for, you know, good manufacturing processes is is very rigorous 'cause it's a very large agricultural crop there. The company that grows it for us has been doing it for 50 years. So they know their stuff. So what makes us special, number one is that we use the highest quality strains of algae. 'cause just like anything, there's different strains. I mean Kobe beef is certainly, no, not like hamburgers that you would get from McDonald's. So we'd start with the highest quality strains, which mean you'll get the highest concentration of nutrients.
1 (23m 12s):
Number two, the water that we grow it in is triple filtered. Remember algae will absorb whatever's in the water. That's why Algae shows up when there's a oil spill or toxins because it will, it kills bacteria and will absorb whatever toxins are there. We triple filter our water to ensure there are no toxins in the water. So it will preserve your health. And as an example of that, we do third party lab tests here in the United States by an FDA approved lab. As we sell our Algae, we're the only Algae company that sells our tablets through doctor's offices, naturopaths, homeopaths, functional medicine. They need to be sure that the nutrients we say are in there are indeed there and there are no toxins.
1 (23m 55s):
So, so number two, clean water. Here's the most important one though. Most of the other algae that you can find at at Costco or target is less expensive. And the, but because they're less expensive, they need to sell more in order to make money. And so they cut corners to, to ensure that that happens. One of the corners they cut is they use high heat to dry the algae. Makes sense to me. Right? The problem with Algae, however, is that when you use high heat, you deactivate many of the most critical nutrients that are in there. and we don't use high heat. So ours is still a raw food. It has not been touched by high heat. And I'll just give you two examples of two nutrients that are deactivated by high heat that unfortunately you won't be getting probably with a lower co priced algae.
1 (24m 46s):
So one of them, it's a mouthful, I'll warn you, it's called superoxide dismutase, also known as SOD. And if you wanna Google that, you'll find out that this particular nutrient is an antioxidant that stops free radical damage of your mitochondria. That is so important because as your mitochondria get damaged, they can't provide you with that cellular energy that makes your brain work, that makes your digestion work, that gives you energy for your day, for your business. So protecting those mitochondria is critical. And this antioxidant called super oxid dismutase is found in the highest concentration in our algae in the world. By the way, you can't get this super oxid dismutase from any other food period.
1 (25m 30s):
But the good news is your body makes it for you from the moment you're born. But it stops making it after the age of 30 slows down after 30 and by 40 you have none. That's exactly when disease hits, most chronic disease hits most people. And that's probably when most entrepreneurs are finally hitting their stride. You don't wanna slow down just because your body isn't making this protective antioxidant any longer. This is when you wanna speed up. But it's just the nature of what happens if you don't have this particular antioxidant. Your mitochondria will get damaged and your energy will slow down. It's just what happens.
Energybits (26m 7s):
So our algae has that active antioxidant to protect you. So that's one of them. The other nutrient that is damaged by high heat, I'm only pulling out two, there's many again in Spirulina, is that blue pigment? It's another mouthful, sorry about that. It's called FICO sinin. And that's spelled P-H-Y-C-O-C-I-Y-I-N. Anyways, this particular pigment does not exist anywhere else in nature, nowhere else just in Spirulina, but it's damaged and deactivated by high heat. What does FICO cyan do? Well in a healthy cell, it speeds up the production of that cellular energy called a TP. So just when you want to start accelerating your own Entrepreneurial journey, it's gonna give you more energy for your brain, for your body, for your digestion, for everything. It does it for healthy cells. Now if you have an unhealthy cell, which is call a cancer cell or something called a senescent cell, which is basically a zombie cell cell that's hanging around not doing anything, that blue FICO signin detects that particular cell and and causes it to die. So I call algae intelligent food for two reasons. You have to be intelligent to take it. And we know entrepreneurs are intelligent and it knows what to do in your body. Just imagine, here's this one interesting little pigment that knows whether to help you have more energy if you're healthy or help kill a cell if it's not healthy, I'd say that's pretty cool and that's mother nature at her best. And so we want you to have the best nutrients in your algae. And so just those few things, the best strains, growing it in triple filtered Spring mountain water, not using high heat to preserve the nutrients. And then we do our best to educate you so that you know why this is working and when and how to take it. So it's pretty amazing what energy does. Like I said, it's literally the trust fund of nutrition Fire Nation. We want you at your best. So Catharine, give us one more time the call to action for Fire Nation. Yes. Well you want to get on the algae train, as I call it. And the best way to to learn about it is on our website ENERGYbits.com. It's E-N-E-R-G-Y-B-I-T-S. and we have a 20% discount code for you. The code is fire and you can use that on anything. We have big bags of a thousand tablets. We have cool canisters where you can put the bag inside and it just shakes out into your hand. We also have individual pouches. The athletes love these individual pouches. They take them on runs, they, they're great for travel, so you can buy boxes of those so you can use that fire discount to get 20 percent off everything. And just on that note, there is a quote from NASA that says one gram of microalgae has the same nutrition as a thousand grams of vegetables, one to a thousand. Pretty crazy, right? So I did that calculation and one bag of our algae tablets with a thousand tablets has the same nutrition as 551 pounds of vegetables. What? Now think about it. That's 551 pounds of vegetables. You'd have to drag home from the grocery store stuff into your fridge, clean, cook, eat, argue with your kids to eat it or, and then throw out 551 pounds in one bag. So it's what I call efficient nutrition. And if you took 10 tablets, we recommend a starter dose of 10 tablets of the Spirulina, which we call Energybits. And it's in a blue bag 'cause it's a blue green algae. Take 10 of those in the morning, maybe take another 10 if you want in the afternoon or have 30 for lunch. And in the evening take 10 of the chlorella, which is a green algae, and it's in a green bag to help you understand that. So the two of them will help nourish your body. The Spirulina and the chlorella pulls out toxins. And if you took 10 a day, that bag would last you three months. And by the way, 10 tablets a day works out to a dollar a day. A dollar a day to fuel your brain, your body so you can keep building your Entrepreneurial empire that you can not have to stop for a second, that you can ensure that your longevity, you'll be around to enjoy the big pro company that you've built and not have to find any downtime if you don't want any. So 10 tablets of Spirulina in the morning, 10 tablets of chlorella in, in the evening for detox purposes. Or if you have a health condition, you need to up your game. And that would be 30 tablets of the Spirulina and 30 tablets of the chlorella, which we call recovery beds. But the two of them are your superpowers. They will bring you back your superpowers. You're already a Superhuman. 'cause we know that only entrepreneur, all entrepreneurs are super heroes. And again, very, very efficient nutrition. That doesn't take any time. Most people swallow them, I chew them, but they're very, they're very earthy and chewy, but they're very easy to swallow. And if you're not ready to buy a big bag at this 20% discount, you can go to Amazon and just buy a single pouch that has 30 tablets. Try them out, they're $6 for a single pouch. Give it a try and then come back to the, to the website ENERGYbits.com and use your fire discount for, for 20 percent off. Listen, I wouldn't have been able to survive my own entrepreneurial journey without these things. I'm so lucky that this is my business because I live on these things. I mean, I eat, you know, I, I pretty much have one main meal a day, but this is what's allowed my brain to stay functioning. And on top of my game, most of my team are millennials. I don't wanna share necessarily what my age is, but I'm not a spring chicken and this stuff has kept me young. My biological age is 32. I had some tests done. And honestly that's, I'm twi I'm more than twice that age. So it works. I want entrepreneurs, we are the ones that are changing the world. We need to stay healthy, we need to protect our brain, we need to protect our energy, we need to protect our health. This stuff does it, but you have to buy it from a good source that doesn't, hasn't tainted or damaged the nutrients. And that's one of the things we're proudest of. You are a superhero and Catharine is correct. These do have just an earthy, earthy taste. I actually chomp them myself. I don't wanna swallow 'em. I like to chomp 'em and I kind of like wash 'em down with my little mushroom coffee in the morning as well. And thanks to Catharine, I've been, I've been chomping on these for a, a couple weeks now actually, and it's kind of part of my morning routine now. So it's, it's their Fire Nation. You heard the call to action 20 percent off with a promo code FIRE ENERGYbits.com.
0 (32m 45s):
You're the average Fire Nation of the five people you spend the most time with. You've been hanging out with CA and JLD today. So keep up that heat for links to everything we talked about, visit e fire.com type Catharine, that's Catharine with a C in the search bar and the show notes page will pop right up. Catharine, thank you for sharing your truth, your knowledge, your value with Fire Nation. For that we salute you and we'll catch you on the flip side. Hey, Fire Nation, a huge thank you to our sponsors and Catharine for sponsoring today's episode and Fire Nation. Successful entrepreneurs are great at three things, productivity, discipline, focus. That's why I created the Mastery Journal so that you can master these three things in a hundred days.
0 (33m 26s):
And we're talking step past step day by day, sorry. Visit the MasteryJournal.com. I'll catch you there. We're on the flip side, The Gold Digger Podcast, hosted by my good friend, Jenna Kutcher is brought to you by the Hubspot Podcast Network, the audio destination for business professionals. The Gold Digger Podcast helps you discover your dream career with productivity tips, social strategies, business acts, inspirational stories, and so much more. A must listen episode is one of Jenna's recent on everything you need to know about affiliate marketing. Listen to Gold Digger wherever you get your podcasts. BELAY is passionate about helping your business succeed with their simple, flexible staffing solutions.
0 (34m 6s):
Download Belay’s, Bulletproof Budget template for free, which is the exact budget template they used to grow from a small startup to one of Inc five thousand's fastest growing companies for nine straight years. Today. Just text fire, that's FIRE to 5 5 1 2 3.
Killer Resources!
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