Bryan Harris is the Founder and CEO of Growth Tools, where they make it almost impossible for coaches to fail at consistently getting new clients.
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Guest Resources
Growth Tools – Get Qualified Sales Calls & Clients. Guaranteed.
3 Value Bombs
1) Coaching is the most effective product type because it works and it produces actual transformation and impact.
2) Start selling with the highest ticket product and once you captured the market and generated a profit, you can introduce the lower ticket products.
3) Increase your price for about 20% and you will increase your revenue tomorrow.
Sponsors
HubSpot: HubSpot’s all -on -one customer platform can make growing your business infinitely easier. Visit HubSpot.com to get started today!
BetterHelp: This episode is sponsored by BetterHelp. Give online therapy a try at BetterHelp.com/fire and get on your way to being your best self!
Fundera: One easy online application to compare multiple lenders! Get funding in as little as 24 hours with no collateral required. Visit Fundera.com to see your loan options today!
Show Notes
**Click the time stamp to jump directly to that point in the episode.
Today’s Audio MASTERCLASS: How Bryan Harris Created a $1,000,000 Coaching Business
[1:25] – Bryan shares something that he believes about becoming successful that most people disagree with.
- Most people think success is reaching their monetary goals but for him the definition of success is answering the three questions “Am I doing what I’m suppose to do?”, “ Am I doing it with the people I’m suppose to be doing it with?” , and “Am I legitimately helping people?”.
[3:08] – Bryan talks about why he change his focus to teaching email list growth and shifted to showing people how to scale their high ticket coaching.
- Your email list is important and it matters. Grow , serve and sow your list is still very much true but that is not the end point. The thing that he was obsessed about during the last 9 years is the results. He found out that the success rate after selling thousands of courses was below 1% and it was not objectively good.
- After experimenting on different products he found out that the most effective product type is coaching because it works and it produces actual transformation and impact.
- The most root level entrepreneur question is “What’s a problem so interesting that you would gladly bet the next 20 years of your life solving?” For them the problem they are solving is making it nearly impossible for businesses to fail on getting customers. Their mission is to free up people’s time by being marketing experts for them and bring space for them to be better at the thing they are doing.
[7:20] – Bryan talks about how realistic it is to generate consistent coaching clients without ads, SEO, or social media.
- It is very realistic and 90% of their clients do it in 6 months. One key is having a one marketing channel for one product with a high ticket offer.
- Start selling with the highest ticket product and once you captured the market and generated a profit, you can introduce the lower ticket products.
[9:58] – Bryan talks about the easiest way to partner with other businesses.
- The easiest and simplest way to partnership is swap list your resources with another list. Promote their resources in your list and they will promote your resources to their list. The success rate of this is very high.
[12:01] – A timeout to thank our sponsors!
- HubSpot: HubSpot’s all -on -one customer platform can make growing your business infinitely easier. Visit HubSpot.com to get started today!
- Fundera: One easy online application to compare multiple lenders! Get funding in as little as 24 hours with no collateral required. Visit Fundera.com to see your loan options today!
- BetterHelp: This episode is sponsored by BetterHelp. Give online therapy a try at BetterHelp.com/fire and get on your way to being your best self!
[15:37] – Bryan tells why it is not true that promoting someone else’s stuff to our email list would dilute our own offer.
- If you do everyday sales to your audience that will create problems. They don’t promote nor ask other people to promote their direct offers everyday instead they ask them to promote really good offers to their audience once a week for free. Promote good stuff that will make your audience excited.
[17:12] – Bryan talks about what is the biggest challenge that his clients struggle with in doing partnerships at scale.
- One mistake in scale is when the business owners continually do the marketing work or tracking of their partnerships on their own instead of hiring a professional to do it for their business.
[18:22] – Bryan tells how we can optimize hard-to-track marketing channels.
- They have two things, a Tracker sheet which looks for the 4 most important things in partnership: getting the eyeballs, turning those eyeballs into leads, turning the leads into bookings and the bookings into actual customers. They can see from the sheet where are the areas they need to fix as they track it everyday. If you are able to know and do this , your business will scale.
[21:20] – Bryan gives his key takeaway.
- Increase your price for about 20% and you will increase your revenue tomorrow.
[22:20] – Call to action.
- 3 Tools to Add $5k Coaching Clients With Other People’s Audiences – Claim Your FREE Resources.
- Growth Tools – Get Qualified Sales Calls & Clients. Guaranteed.
[24:16] – Thank you to our Sponsor!
- HubSpot: HubSpot’s all -on -one customer platform can make growing your business infinitely easier. Visit HubSpot.com to get started today!
Killer Resources!
1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!
2) Free Podcast Course: Learn from JLD how to create and launch your podcast!
3) Podcasters’ Paradise: The #1 podcasting community in the world!
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