Bryan Freeman led Real Good Foods from startup in 2017 to IPO in 2021, listing with a $300+ million market cap. Bryan has built and sold three other CPG (Consumer Packaged Goods) brands to large publicly traded firms.
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Guest Resource
Real Good Foods Instagram – Follow Real Good Foods on Instagram!
3 Value Bombs
1) Stay curious and keep learning from others.
2) When investors see you’re committed, they will invest.
3) Be very intentional, be constantly look for people with new ideas and experiences.
Sponsors
Clay Clark: Looking for a business coach who has helped thousands of entrepreneurs increase profitability by an average of 104% annually – all for less money than it would cost to hire a minimum wage employee? And all on a month-to-month basis!? Schedule your free consultation today with Clay Clark at ThrivetimeShow.com/fire!
HubSpot: A CRM Platform that gives you exactly what you need to help your teams thrive. Learn more at HubSpot.com!
Show Notes
**Click the time stamp to jump directly to that point in the episode.
Today’s Audio MASTERCLASS: Building a High Growth Brand in CPG
[1:16] – Bryan shares something that he believes about becoming successful that most people disagree with.
- No matter how successful or how big your business gets, continue to ask for help and help those who are asking you for help.
- Stay curious and keep learning from others.
[3:06] – What is your background in the Food Industry?
- Bryan has been in the frozen manufacturing business for 20 years now.
- Bryan is very curious about redesigning food to be healthy for everyone.
[4:29] – How can we still get started in CPG with limited resources?
- If you can get to proof of concept – or at least get through your prototyping and show you are committed – the money will come.
- When investors see you’re committed, they will invest.
[5:25] – What is the right path to raising money?
- First is proof of concept.
- Go to friends and family, but bring one outsider in who will help provide the valuation and expectations.
[6:26] – What are common mistakes entrepreneurs make when starting a CPG brand or company?
- Bryan’s mistake was that he was solely focused on getting distribution and revenue before building the brand.
- The folks that you attract to work with you in the early years may not have the skill set needed to take you the next level in the future, and that’s why a lot of businesses get stuck.
- Be very intentional, be constantly looking for people with new ideas and experiences.
[8:50] – Where did the idea for Real Good Foods come from?
- The idea came from being curious.
[11:24] – A timeout to thank our sponsors, Clay Clark and HubSpot!
[13:46] – Purpose and Mission – what role do they play in this process?
- Bryan’s early career was more transactional and just about making money; now it is much more about the foundational aspects.
[15:21] – How are brands being built differently today?
- Bryan built this brand through community and through authentic conversation.
- With Real Good Foods, what matters is what the food is actually doing for your body.
[17:21] – Real Good Foods has one of largest & most engaged social communities. How did you guys accomplish this?
- You’ve got to do it yourself brick by brick. It takes time, effort, and you have to be very intentional about it.
[19:54] – Bryan’s key take away and call to action.
- Just keep grinding!
- Real Good Foods Instagram – Follow Real Good Foods on Instagram!
Killer Resources!
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