Bryan Appell is the owner of Appell Striping, a company that provides Pavement maintenance franchise opportunities. Their franchisees benefit from their already thriving National work.

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Guest Resources

Appell Franchise – Become part of the Appell Family.

Appell Stiping – Changing the pavement maintenance industry, one parking lot at a time.

3 Value Bombs

1) When all your systems are in place and day-to-day operations are functioning without so much of your involvement from an owner, that next step potentially could be you becoming a franchisor.

2) If you wanna be a franchisor, it’s a long term goal. It’s going to take a lot of time ang you’re not going to be making any money from it immediately.

3) You have to grind. You have to be willing to put in the work and sacrifice.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: Transitioning From Small Business to a Franchisor

[1:32] – Bryan shares something that he believes about becoming successful that most people disagree with.

Becoming successful in a small business, it’s really an all-in thing. It’s not a passive thing.

[2:23] – Being ready to become a franchisor.

When all your systems are in place and day-to-day operations are functioning without so much of your involvement from an owner, that next step potentially could be you becoming a franchisor.
Get excited about things and get into the next step.

[3:42] – 5 Steps to transition from a small business to franchise business.

The first thing you’re going to need is a good franchise lawyer or consultant. This person is going to create that FDD document, which is your franchise disclosure document. It’s the Bible for a franchisor.
Hear your lawyer or your consultant. They’ll also let you know what states You can sell franchises immediately. What states are registration states and which states of the filing states?
Go to franchiser conferences.
Come up with a sales strategy. You can either put it out there in social media, reach out to your own network, or set out your own letterheads.
Be sure that your local operation is set up with the right people and it could run without you there all the time.
Set up a strategy, write the plan out even if it’s not the best plan, and follow it. You have to do the work.

[7:25] – Running a small business versus running a franchise business.

In franchising, you’re talking to people who invested in you. They believed in your process, They paid money to get into your system.

[8:25] – A timeout to thank our sponsors!

HubSpot: With HubSpot’s customer platform you can spend less time switching between systems, and more time on growing your business. Visit HubSpot.com to learn how HubSpot’s customer platform can help you grow your business!
Ziprecruiter: If you’re hiring for your business, you want to find the most talented people for your open roles before the competition scoops them up. The best way to do that? ZipRecruiter. And right now, you can try it for FREE at ZipRecruiter.com/fire!
FranBridge: Many EOFire listeners have launched franchises in a variety of industries outside of food – and FranBridge Consulting has guided them to these premier opportunities! Sign up for a free consultation with Jon – or get a free copy of his book, “Non-Food Franchising” – at FranBridgeConsulting.com!

[12:04] – The pros and cons of taking the franchise route, and utilizing brokers and other processes to find franchisees.

The pros of brokers is they can sell for you, they will get potential franchisees. The right broker on the hook, wanting to sign up with what you have to sell.
The cons of this is that the brokers are there to sell for you. That’s how they get paid. You have to be careful of who you align yourself with.
It comes down to you as the type of person that really wants to help people.
If you wanna be a franchisor, it’s a long term goal. It’s going to take a lot of time ang you’re not going to be making any money from it immediately.

[16:18] – How involved should we be as a franchisor to a franchisee?

You need to be involved from the beginning as much as possible.

[17:55] – Bryan’s story as a franchisor.

He loved the business models. He’s an operations guy. He loves setting things up and choreographing them to make them better in the systems.
There are a lot of markets and territories that they already have work, that they’re subcontracting out to.

[19:36] – Bryan’s key take away and call to action.

You have to grind. You have to be willing to put in the work and sacrifice.
Appell Franchise – Become part of the Appell Family.
Appell Stiping – Changing the pavement maintenance industry, one parking lot at a time.

[21:14] – Thank you to our Sponsors!

HubSpot: With HubSpot’s customer platform you can spend less time switching between systems, and more time on growing your business. Visit HubSpot.com to learn how HubSpot’s customer platform can help you grow your business!
FranBridge: Many EOFire listeners have launched franchises in a variety of industries outside of food – and FranBridge Consulting has guided them to these premier opportunities! Sign up for a free consultation with Jon – or get a free copy of his book, “Non-Food Franchising” – at FranBridgeConsulting.com!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

Transitioning From Small Business to a Franchisor with Bryan Appell

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