Ben Leonard built a multi-7-figure brand on a laptop in a cupboard! After 3 years he’s exited for life-changing money. He’s here to teach you to do it, too!

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Guest Resource

Quit Stalling and Build Your Brand – Get Ben’s book plus a FREE Entrepreneurship Mindset mini course and e-commerce hacks e-book.

3 Value Bombs

1) A brand is a group of products that solves problems for a particular group of people. That’s really where we want to start. People first, and then reverse engineer it.

2) Branding is how you make people feel, and marketing is how you tell people about it.

3) We should think of our side hustle as a startup.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: Quit Stalling and Build Your Brand. You Don’t Need an MBA to Crush It In Ecommerce

[1:28] – Ben shares something that he believes about becoming successful that most people disagree with.

Ambition is important, and we should have big goals, but we want to focus on the small stuff first.

[2:57] – From a dolphin nerd to building a multi 7-figure e-commerce business.

He grew up in the northeast of Scotland. Beautiful coastline, lovely mountains, beautiful scenery.
He got into the marine environment and became a marine ecologist.
He got really sick with a heart problem and was off work for about 6-9 months.
Having no business experience really helped because he had no pre-existing boxes to confine him.

[7:26] – Starting your own brand.

Deconstruct and define what a brand is, because there’s lots of definitions of out there.
A brand is a group of products that solves problems for a particular group of people. That’s really where we want to start. People first, and then reverse engineer it.
When we understand our people, our audience, we’re going to understand what their problems are, and therefore what we should make or develop to sell to them.
Don’t rush to try and just sell something. Rush to solve something.

[10:39] – A timeout to thank our sponsors!

HubSpot: Put your sales team on the fast track to winning Q4 with Sales Hub! Learn more at HubSpot.com/sales!
Thought-Leader: Ever thought about giving a TEDx talk? Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions!
ZipRecruiter: Four out of five employers who post on ZipRecruiter get a quality candidate within the first day! Try ZipRecruiter for free at ZipRecruiter.com/fire!

[13:43] –Branding and marketing to our specific audience.

Branding is how you make people feel, and marketing is how you tell people about it.
If your branding is on point, but no one’s heard of you because your marketing is not very good, you might as well not bother.
When you deeply understand your customers’ goals, their values, their challenges and pain points, then you understand how you should actually market to them

[16:54] – Making our business a side hustle

It’s about treating yourself and your business with the respect that you and your business deserve.
When we call it a side hustle, even if that’s what it is, we’re immediately framing it wrong and we’re putting it into this little “side hustle box” that its never going to break out of.

[19:37] – Ben’s key takeaway and call to action.

Quit Stalling and Build Your Brand – Get Ben’s book plus a FREE Entrepreneurship Mindset mini course and e-commerce hacks e-book.
The book is a classic road map of timeless business principles, but applied to ecommerce brand building.

[22:35] – Thank you to our Sponsors!

HubSpot: Put your sales team on the fast track to winning Q4 with Sales Hub! Learn more at HubSpot.com/sales!
Thought-Leader: Ever thought about giving a TEDx talk? Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

Quit Stalling and Build Your Brand. You Don’t Need an MBA to Crush It In Ecommerce with Ben Leonard

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3 Value Bombs

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Show Notes

Killer Resources!

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