Arthur Samuel Joseph, M.A., is a global thought leader on communication, has authored several books, including, “Vocal Leadership: 7 Minutes a Day to Communication Mastery,” and is the founder of the Vocal Awareness Institute.

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Guest Resource

Vocal Awareness – Check out Arthur’s website , discover a new form of mastery and connect with your true voice.

3 Value Bombs

1) Words are just words. Visceral language brings this words to life.

2) To establish a new behaviour, you have to exaggerate to break the old one. In vocal awareness, the pattern interrupt is the quality of the breath.

3) Every single thing in life revolves in two things, to choose to do something or to choose not to. That choice can empower you or disempower you.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: How to be a Leader in Business—Rather than Merely a Business Leader

[1:11] – Arthur shares something that he believes about becoming successful that most people disagree with.

Succes is claiming our power. We’re taught we shouldn’t act like that. Vocal awareness is extraordinary work and that is his truth. The greatest challenge is claiming his power and not being afraid of what others think but just simply being himself.

[2:30] – Arthur talks about Empowerment through Voice.

He has a client who is a 37 yr old CEO of a global tech company who was getting ready to give a keynote speech in front of 70,000 people. He has never done this before and he wants to do it from memory but he was not quite ready to do it. He taught him about solitude. His client went outside in the balcony of his hotel room walking back and forth memorizing his speech. And before he went up in front of his team, he told him to remember 2 things – the 3^rd ritual of vocal awareness which is to allow a slow silent conscious loving breath and enjoy it and that takes 5-7 secs. The other is the 6^th ritual of vocal awareness which is to listen to the inner voice within yourself and just absorb you.
Use this conscious loving breath that has value to take the time he needed as a space for him to gather his thoughts to listen within himself and hold the power of who he is.
It’s a powerful empowerment for his client who thanked and hug him after. That is his vision, to help others and work to achive their own enlightenment and enjoy their empowerment.

[5:18] – Arthurs talks about the power of the little black dot.

Say “Voice is power”, now see the little black dot circle and breath 5 secs, deeper breaths and when you are ready, say it again.
The power of that little black dot is a trademark of vocal awareness called visceral language.
Words are just words. Visceral language brings this words to life.
The rule in vocal awareness is everytime he stop, he always see the little black dot and when he sees it, he underlines the word before it.
Turning it to art form teaching not master in communication but master through communication so we can own our power.
When he sees the little black dot and underline the last word before it, it encourages him to speak through the end of the thought and not simply to the end of the thought. Then when he sees the little black dot, he breathes and now there’s melody in his voice and not simply streaming data.

[10:21] – A timeout to thank our sponsors!

HubSpot: Breeze is HubSpot’s collection of AI tools that helps you turn one piece of content into a whole suite of assets. Visit HubSpot.com/marketers to learn more!
Thrivetime Show: Attend the world’s highest rated business growth workshop taught personally by Clay Clark & featuring Robert Kiyosaki and Eric Trump at ThrivetimeShow.com/eofire!

[12:51] – Arthurs talks about what he means by “Breath is fuel”.

Speech is a habit that we haven’t thought about.
Breath is fuel means that in vocal awareness, we use breath strategically because it supports the understanding that voice is power and he wants to own this in full conscious awareness at all times and to embody him as sovereignly as possible.
To establish a new behaviour, you have to exaggerate to break the old one. In vocal awareness, the pattern interrupt is the quality of the breath.

[16:22] – Arthur tells more about A Champion Does it Differently.

Its one thing to become a professional football player and another thing to become a hall of famer.
The theme and the understanding is its not just the gift or the talent but the work ethic. Focus is the other component.
He gives the opportunity to be their best in the other concept of ethics which is to serve, to soar and to surrender or give back to their vision and calling.

[20:24] – Arthur talks about Identifying our Persona Statement.

Integrity and integration has the same root word that means wholeness.
The literal meaning of persona is through the sound. It answers the following questions “how do I believe I am presently perceived?” “How do I ideally liked to be known?”
Every single thing in life revolves in two things, to choose to do something or to choose not to. That choice can empower you or disempower you.

[22:46] – Call to action.

Vocal Awareness – Check out Arthur’s website , discover a new form of mastery and connect with your true voice.

[24:50] – Thank you to our Sponsors!

HubSpot: Breeze is HubSpot’s collection of AI tools that helps you turn one piece of content into a whole suite of assets. Visit HubSpot.com/marketers to learn more!
Thrivetime Show: Attend the world’s highest rated business growth workshop taught personally by Clay Clark & featuring Robert Kiyosaki and Eric Trump at ThrivetimeShow.com/eofire!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!