Ariel Garten is the co-founder and CEO of InteraXon, makers of Muse: the brain sensing headband. The award-winning Muse headband senses your brain activity and sends that information to your smartphone or tablet, providing you with real-time feedback. Launched in mid-2014, tens of thousands of people are now using Muse to do more with their minds.

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Resources Mentioned:

Your Big Idea: Successful Entrepreneurs have One Big Idea. Follow JLD’s FREE training & you’ll discover Your Big Idea in less than an hour!
Audible – Get a FREE Audiobook & 30 day trial if you’re not currently a member!
Ariel Garten – Innovator, entrepreneur, and creator of MUSE
MUSE– The marquee product of InteraXon labs
InteraXon Labs – The company behind MUSE
The Magic of Thinking Big – A book by David Schwartz that’s highly recommended by John
Natural History of the Senses – Ariel’s Best Business Book
@Ariel_Garten – Ariel’s Twitter handle

3 Key Points:

You can do absolutely anything! Don’t let anyone (including your inner voice) tell you otherwise, Fire Nation!
Find a way to consistently put negative thoughts, energies, and musings to the side—when you do, your success will skyrocket.
A good decision now is better than a great decision later.

Time Stamped Show Notes

(click the time stamp to jump directly to that point in the episode.)

[01:04] – John introduces Ariel to the show
[01:39] – Ariel shares her background
[01:58] – Talking specifically about MUSE
[03:15] – How MUSE generates revenue?—it all started with consulting
[03:40] – Now they generate revenue through the headband exclusively
[04:52] – You don’t always need a product—you can start with service
[05:48] – Worst Entrepreneur Moment—she was supposed to close a $5M round of funding and failed
[08:13] – When your investors know you need cash, they smell the blood in the water and drive down your valuation
[09:12] – The biggest lesson to learn from her worst moment?—anything is possible
[10:00] – Learn how to put the negative thoughts and ruminations to the side
[10:32] – The Magic of Thinking Big
[11:26] – Entrepreneur AH-HA Moment —clearly defining what their product would be
[14:11] – The Power of Action
[15:01] – Decision Making was Ariel’s biggest entrepreneurial weakness early on
[15:33] – A good decision NOW is better than a great decision LATER
[15:45] – Ariel’s biggest strength?—confidence
[16:17] – Helping thousands of people is what gets Ariel fired up!
[17:07] — @Ariel_Garten
[17:10] – The Lightning Round
- What was holding you back as an entrepreneur?—Nothing
- What is the best advice you have ever received?—Buy low, sell high
- What is a personal habit that contributes to your success?—Meditation
- Share an internet resource, like Evernote, with Fire Nation—Google EVERYTHING
- One book to have on your bookshelf?—Natural History of the Senses
- Imagine you awoke in a brand new world, identical to Earth, but you knew no one. You still have all your experience and knowledge. What’s the 1^st thing you would do?—Understand the world around me, then figure out a way to improve the organization of this new world.

[20:58] – You can accomplish whatever you want—that little voice inside that’s full of doubt?—it’s lying!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

This One Simple Action Will Allow You to Do More with Your Mind with Ariel Garten

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Resources Mentioned:

3 Key Points:

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Time Stamped Show Notes

Killer Resources!

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