Anthony Mongiello is a business leader with a passion for team culture and leadership development. He is the Co-founder of Bulls & Apes Project.

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3 Value Bombs

1) Listening to some feedback and ignoring others is exactly what it’s like running a Web3 business right now.

2) It’s not just about connecting digitally or virtually. It’s also about meeting and shaking hands in the real world.

3) Be highly engaged with your community. It helps bring ideas to fruition.

Sponsor

HubSpot: Building a business is challenging enough; your tech stack shouldn’t make it harder! Learn how HubSpot can help your business grow better at Hubspot.com.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: Building an NFT Business in a Bear Market

[1:05] – Anthony shares something that he believes about becoming successful that most people disagree with.

You can be successful and still have a fulfilled and meaningful family life.

[1:45] – Launching in a bear market and still selling out in under 72 hours.

It was insanity! It has been the most pressure he has been under in his entire 20+ year career.
They were live in the Twitter community for 72 hours, answering questions and rallying to get the product to the finish line. It was a grind.

[3:10] – An innovative money back guarantee.

The community support and the people behind them appreciated that they took the risk.
The 6-month money back guarantee made people more confident.

[4:09] – What happens when a project sells out?

A lot of projects use minting as a starting point.
The planning cycle takes a while.
After a sellout, it’s continuous work to deliver what you already committed to

[6:02] – The definition of Lore in the NFT community.

Lore is a way to bring a character to life. It is important to start with the lore from the beginning in order to tell the story.
Lore helps in creating a world with unlimited opportunities.

[9:06] – A timeout to thank our sponsor!

HubSpot: Building a business is challenging enough; your tech stack shouldn’t make it harder! Learn how HubSpot can help your business grow better at Hubspot.com.

[12:36] – Anthony’s focus on delivering value to the community.

Part of what they want to do is help people grow financially and professionally.

[14:25] –A rundown of Anthony’s team.

Manny and Gee are serial entrepreneurs. They’ve exited a number of companies. They had a massive exit with Helium 10.
They know what works and what selection criteria to look for when deals come through.

[17:01] – Talk about the utilities God Bulls are being given that an NFT purchaser didn’t even know was part of the plan

There are 3 more utilities for God Bull holders — resurrection utility, replenishment, and it will now have power to allow teen bulls to earn Methane tokens.
God Bull holders will have access to an IRL exclusive event
It’s not just about connecting digitally or virtually. It’s also about meeting and shaking hands in the real world.

[19:29] – People are always focusing on the next thing. How do we continue to drive value to the Bulls And Apes Project in a demanding market?

The attention span is short. Most people are buying NFTs to make money right now.
Be highly engaged with the community. Help bring ideas to fruition.
It’s about incremental value and delivering what you say you’re going to deliver, and then overdelivering things that are not necessarily in the roadmap.

[21:43] – Anthony’s key take away and call to action.

Listen to some feedback and ignoring others – that’s exactly what it’s like running a Web3 business right now.
FREE NFT 101 course – Struggling To Understand What NFTs Are and Why You Should Care? Sign up for this free NFT course!

[23:30] – Thank you to our Sponsor!

HubSpot: Building a business is challenging enough; your tech stack shouldn’t make it harder! Learn how HubSpot can help your business grow better at Hubspot.com.

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

Building an NFT Business in a Bear Market with Anthony Mongiello

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