Anthony Gallo is the co-founder of ContentCreator.com, an online education platform that has taught 100,000 people content creation skills and how to build businesses with those skills.
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Guest Resources
ContentCreator.com – How to master the art and business of content creation in the fastest time possible!
Anthony’s Instagram – Connect with Anthony on Instagram!
3 Value Bombs
1) Consistent learning is essential, but most education should happen through hands-on experience, amounting to about 90%.
2) The primary investment is your time, which is essential for any achievement.
3) Creating a unique course offer can be challenging, as people often fall into two extremes. On one side, some believe they have no original value to offer, while on the other, there is the need for clarification that their idea is unique.
Sponsors
HubSpot: Put your sales team on the fast track to winning Q4 with Sales Hub! Learn more at HubSpot.com/sales!
Belay: Don’t be the bottleneck to your organization’s growth! Schedule a free delegation consultation with Belay! Text FIRE to 55123 to schedule your delegation consultation today!
Millionaire University Podcast: Teaching you how to run a successful business and graduate rich, not broke! Find Millionaire University on Apple, Spotify, YouTube, or wherever you get your podcasts.
Show Notes
**Click the time stamp to jump directly to that point in the episode.
Today’s Audio MASTERCLASS: Launch a 6-7 Figure Course in 30 Days with Anthony Gallo
[1:15] – Anthony shares something he believes about becoming successful that most people disagree with.
- He believes consistent learning is essential, but most learning should happen through hands-on experience, amounting to about 90%.
[2:27] – Anthony shares how he went from being a pizza delivery kid to a 7-figure course creator.
- He grew up in a typical American town with a traditional family.
- He believed investing in real estate could help him, so he pursued a degree in biomedical science to become a doctor. However, he was always passionate about making videos, which became a side job during college.
- Eventually, he decided not to pursue medicine and focused on videography, making a good income.
- Intrigued by online courses, he teamed up with his mentor Paul Xavier to create a course teaching people how to shoot and edit professional videos using any camera.
- Their course became a success, earning $35,000 per week within two months of launching!
[4:45] – Why do you believe that courses are the perfect revenue stream?
- While growing up, he became interested in real estate and owning businesses to create wealth and be independent.
- He learned quickly when it comes to online courses, they demand time, as anything valuable does. But financially, the investment is minimal. You are not putting down payments or financing deals.
- The primary investment is time, which is essential for any achievement.
[6:28] – Can you still build a successful online course business even if you do not have a large following or email list?
- Having tens of thousands of followers and online authority might seem impressive. However, achieving success is feasible if you follow a few key steps.
- Personally, when Anthony launched his course, he had fewer than a thousand online followers.
- Modern marketing methods allow you to share your message, exchange the value you offer for audience attention, and attract people interested in learning from you.
[9:07] – A timeout to thank our sponsors!
- HubSpot: Put your sales team on the fast track to winning Q4 with Sales Hub! Learn more at HubSpot.com/sales!
- Belay: Don’t be the bottleneck to your organization’s growth! Schedule a free delegation consultation with Belay! Text FIRE to 55123 to schedule your delegation consultation today!
- Millionaire University Podcast: Teaching you how to run a successful business and graduate rich, not broke! Find Millionaire University on Apple, Spotify, YouTube, or wherever you get your podcasts.
[12:04] – The course topic is critical to your success; how do you choose the right one?
- The journey of creating a unique course offer can be challenging, as people often fall into two extremes. On one side, some believe they have no original value to offer, while on the other, there is the misconception that their idea is unique.
- Everyone has something valuable to contribute. Based on studying successful course offers, a few key frameworks emerge:
- Crystal Clear End Result
- Significantly Better Results
- Speed to Results
- Cost Savings
- Novelty or Experience Facto
- These frameworks do not need to be perfected in every aspect, but leveraging a couple of them can significantly distinguish your course offer from others that are hastily put together.
[16:45] – What is the BEST marketing channel to launch an online system with?
- There are many options, which is good because everyone has different strengths. The key is to find the channel that aligns with your strengths.
- Here is a simple breakdown:
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- Define your audience location: Identify where your target audience hangs out.
- Marketing organically: Start by creating valuable content. YouTube is a top choice, as it’s a platform where people seek to learn.
- Piggyback Audience Strategy (Joint Venture): If you need an audience or want to build a platform, collaborate with someone with a relevant audience.
- Remember, even a tiny fraction of another person’s audience can bring significant results, whether they have a modest or substantial following on platforms like YouTube or Instagram.
[20:08] – Anthony shares one more marketing channel to launch an online course.
- Another strategy he and his partner began with is paid ads on platforms like Facebook and YouTube. It is a well-established method that can lead to quick success.
- With gradual scaling, this strategy can become a significant revenue generator for your course business. However, it can be stressful due to the investment and the learning curve involved.
[22:34] – What are the BIGGEST mistakes you see beginner course creators making?
- Analysis paralysis creeps in when considering course creation tools.
- A straightforward yet underutilized step is to converse with potential learners.
- Many creators speak from their advanced viewpoint, but learners at the base are not there yet. Bridge this gap.
[25:08] – Anthony’s call to action.
- ContentCreator.com – How to master the art and business of content creation in the fastest time possible!
26:-39 – Thank you to our Sponsors!
- HubSpot: Put your sales team on the fast track to winning Q4 with Sales Hub! Learn more at HubSpot.com/sales!
- Belay: Don’t be the bottleneck to your organization’s growth! Schedule a free delegation consultation with Belay! Text FIRE to 55123 to schedule your delegation consultation today!
Killer Resources!
1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!
2) Free Podcast Course: Learn from JLD how to create and launch your podcast!
3) Podcasters’ Paradise: The #1 podcasting community in the world!