From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL’s in these archive episodes are still relevant.
Andy Isom is an entrepreneur and business coach who helped build a $1 Million Pet Brand in under 2 years. His coaching program helps others launch and grow their businesses.
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Resources
Andy Isom Coaching– Grab Andy’s Amazon FBA Starter Pack for only $7!
Andy’s Twitter – Follow Andy on Twitter!
3 Value Bombs
1) With determination, consistency, and patience – anyone can be successful.
2) Being unique and being able to provide quality products helped them stay on top of their competitors.
3) Have a long-term vision, reinvest your profits, and be patient.
Sponsor
HubSpot: Making your life easier. Getting you results faster. And better connecting you to all your data, all in one place. Start making major moves with HubSpot! Visit HubSpot.com/marketers to learn more!
Show Notes
**Click the time stamp to jump directly to that point in the episode.
Today’s Audio MASTERCLASS: How We Sold Over $1,000,000 of a Triangle Piece of Fabric in Under 2 Years with Andy Isom
[1:15] -Andy shares something that he believes about becoming successful that most people disagree with.
- With determination, consistency, and patience – anyone can be successful.
[3:56] – How did you develop the business idea of selling a triangle piece of fabric?
- Based on personal interest and experience!
- They have a golden doodle, and she was wearing a bandana around her neck when they got her.
- Andy’s wife started making bandanas for their dog.
- Eventually, they started to make custom-designed and shaped bandanas, made more comfortable and stylish for other peoples’ dogs.
- They scaled their dog bandana business to $1,000,000 in sales in less than two years.
[8:09] – What was the biggest challenge of launching your brand?
- Having doubts about whether it would work.
- Doubt can stop people from progressing. Sourcing can also be challenging for entrepreneurs.
- Having a mentor can help you overcome those hurdles.
[12:16] – A timeout to thank our sponsor!
- HubSpot: Making your life easier. Getting you results faster. And better connecting you to all your data, all in one place. Start making major moves with HubSpot! Visit HubSpot.com/marketers to learn more!
[14:49] – How do you handle competition and set yourself up for success?
- If you have a successful product, there is a high chance that it will be copied.
- You can overcome the competition by focusing on branding.
- Be unique and provide quality products.
[16:26] – Andy gives an example in the consumer-product space.
- You can go to Amazon and find a lower price for an action camera, but most more expensive products still sell because they have established a brand and community.
- You can find cheaper water insulated water bottles on Amazon, but the more expensive ones still sell because of its branding, connection, and established trust with their consumers.
- Andy’s dog bandanas are the most expensive bandanas on Amazon, and they did that on purpose because they wanted to create a premium brand. People love their brand
[20:36] – What are the keys to success with selling on Amazon?
- Focusing on something that you have personal interest and experience with.
- Developing unique and high-quality products will be critical to your success.
- Do your market research.
[27:00] – Andy’s parting piece of guidance.
- Have a long-term vision, reinvest your profits, and be patient.
- Andy Isom Coaching– Grab Andy’s Amazon FBA Starter Pack for only $7!
- Andy’s Twitter – Follow Andy on Twitter!
[30:27] – Thank you to our Sponsor!
- HubSpot: Making your life easier. Getting you results faster. And better connecting you to all your data, all in one place. Start making major moves with HubSpot! Visit HubSpot.com/marketers to learn more!
Killer Resources!
1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!
2) Free Podcast Course: Learn from JLD how to create and launch your podcast!
3) Podcasters’ Paradise: The #1 podcasting community in the world!
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