Andreea Matei has been an entrepreneur for more than 20 years! She works with ecommerce brands and helps them get media attention and grow their business on and off Amazon.

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Guest Resources

Launch Grow Joy – We Help You Get Your Products Featured In The Media.

Video Collabs – Check Out Launch Grow Joy’s Videos that have Brought in More Than $1.2M in Sales for Aamzon Sellers.

3 Value Bombs

1) Sellers are seeing value from influencers who reviews products and it is a good business opportunity.

2) It doesn’t matter if you don’t have many followers on your social media account to apply for the influencer program as long as you have active engagement on your social media account.

3) Building a brand awareness doesn’t happen overnight. Don’t get discourage if you don’t get viral immediately, give it time , be consistent and see the results.

Sponsors

HubSpot: Making your life easier. Getting you results faster. And better connecting you to all your data, all in one place. Start making major moves with HubSpot! Visit HubSpot.com/marketers to learn more!

NetSuite: Over 40,000 businesses have future-proofed their business with NetSuite, by Oracle! Download the CFO’s Guide to AI and Machine Learning for FREE at NetSuite.com/fire!

Ziprecruiter: If you’re hiring and want to find the best candidates for your office, you need ZipRecruiter. And right now, you can try it for free at ZipRecruiter.com/fire!

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: How Amazon Sellers can Work with Influencers to Increase Their Sales

[1:31] – Andreea shares something that he believes about becoming successful that most people disagree with.

• Most people say whatever you do don’t quit but she thinks that there are times you are no longer in love or interested in what you are doing and its not working out the way it should be and that its okay to quit and start over with something new.

[3:19] –  Andreea talks about how she turned her Amazon Product Review side hustle into a service she now offers to Amazon sellers.

• Two years ago she saw on YouTube a video about the best side hustle that turned out to be the Amazon Influencer Program.  If you shop in Amazon you will see a lot of product video reviews from Amazon influencers placed in the upper or lower carousel next to seller videos. She learned about it thinks that it is something that she can do.
• Basically, she takes a product and create a 60-90 secs video about it and applied it to the Amazon Influencers Program by uploading those videos. After watching the product video review in Amazon and someone buys the product, you will get a commission.
• She did video reviews of products that are seen in her home and after months of doing it, sellers started reaching out to her for her to review their products. She realized that these sellers are seeing value from people like her who reviews products and thought that it is something that she can offer along with her PR services.

[7:09] – Andreea talks about what Amazon sellers need to know before they work with influencers.

• The first thing is they have to upload their own brand video on Amazon. Amazon will see it and will unlock the video carousel that will allow video influencers to upload to that product listing.

[8:57] – A timeout to thank our sponsors!

• HubSpot: Making your life easier. Getting you results faster. And better connecting you to all your data, all in one place. Start making major moves with HubSpot! Visit HubSpot.com/marketers to learn more!
• Ziprecruiter: If you’re hiring and want to find the best candidates for your office, you need ZipRecruiter. And right now, you can try it for free at ZipRecruiter.com/fire!
• NetSuite: Over 40,000 businesses have future-proofed their business with NetSuite, by Oracle! Download the CFO’s Guide to AI and Machine Learning for FREE at NetSuite.com/fire!

[12:22] – Andreea talks about the best way to find influencers to review Amazon products.

• Look at your competitors products and look at the videos on their pages to see who are the influencers who make video reviews and reach out to them.
• Other platforms are also available to connect to those influencers like Instagram, Tiktok, Facebook, YouTube by searching it like #amazoninfluencers or #amazonmademebuyit.

[13:23] – Andreea talks about the specific details to start.

• First, apply to the Amazon Influencers Program with an Instagram, Twitter or Facebook account. It doesn’t matter if you don’t have many followers as long as you have active engagement.
• Before you apply to the influencers program, spend some time to post on your social media account and interact with your audience to have an engagement.
• Amazon will inform you directly once your application is approved. If its not approve, you can try again by using another social media account.
• Next step is to submit 3 videos, create 60 seconds review of products around your house that is something you are familiar with and you use in a regular basis telling people why they need to buy it and what you know about the product. Upload the 3 videos in Amazon and wait.
• The waiting period depends on how many applications Amazon has. Amazon will send an email of the on site video placement once it is approved. Then it is your go signal to keep on creating videos of products in your house and upload it in Amazon. You will earn commission in just a few days.
• It is a cool side hustle that anyone can do. Now, sellers are sending to her their products for her to review.

[17:53] – Andreea’s take on Amazon sellers to also launch TikTok shops.

• Yes, they should also launch TikTok shops because there is a momentum right now in TikTok shops. Its easy and there is no initial or monthly fees and all you have to do is upload your videos on TikTok.
• Find influencers to promote your product in TikTok and work also with affiliates like Amazon and you will gain momentum for your business. You can also use 1 product review on both platforms.

[19:38] – Andreea breaks it down if earned media is still relevant or if Amazon sellers focus on working with influencers.

• Both are relevant for different reasons. Earned media is using influencers and affiliate programs and they are blending together in blogs, websites and media sites. Brands should do both and see what works the best.

[21:04] – Andreea gives his one key takeaway.

• You need to give it time. Building a brand awareness doesn’t happen overnight. Don’t get discourage if you don’t get viral immediately, give it time , be consistent and see the results.

[22:09] – Call to action.

• Launch Grow Joy – We Help You Get Your Products Featured In The Media.
• Video Collabs – Check Out Launch Grow Joy’s Videos that have Brought in More Than $1.2M in Sales for Aamzon Sellers.

[23:23] – Thank you to our Sponsors!

• HubSpot: Making your life easier. Getting you results faster. And better connecting you to all your data, all in one place. Start making major moves with HubSpot! Visit HubSpot.com/marketers to learn more!
• NetSuite: Over 40,000 businesses have future-proofed their business with NetSuite, by Oracle! Download the CFO’s Guide to AI and Machine Learning for FREE at NetSuite.com/fire!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

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