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How to Generate 6-Figures with Your Course in Less than a Year with Amy Porterfield

Amy Porterfield is an ex-corporate girl turned online marketing expert, author of the New York Times bestselling book Two Weeks Notice,  and CEO of a multimillion-dollar business. Her action-by-action teaching style provides aspiring business owners with the tools they need to bypass the overwhelm and build a business they love. Learn more at AmyPorterfield.com.

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Guest Resource

EOFire.com/amy – Reserve your seat for Amy’s masterclass – you’re not going to want to miss this!

3 Value Bombs

1) Everybody has a digital course in them, and the only thing that might stop you from getting started is thinking that your idea isn’t good enough, or you’re not ready, or you need more time. And all of that is an excuse.

2) The sweet spot formula is your first big validation exercise to get the idea out of your head and to get things rolling.

3) Know how much money you consider is good, great, and the amount you consider to be ON FIRE!

Sponsors

HubSpot: There’s a better way to win, and it all starts with the new HubSpot Sales Hub. It’s smart software for smart sales teams that feels good to use! Try it for yourself at HubSpot.com/sales!

Belay: Stop wasting time on tedious tasks that are better done by someone else. Delegate with BELAY! Download their latest resource, The Power of Productivity, for free. Just text FIRE to 55123.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

[1:16] – Amy shares something that she believes about becoming successful that most people disagree with.

  • To be an entrepreneur, you have to be uncomfortable for the majority of the journey. If you’re willing to get uncomfortable, you cannot lose.

[2:32] – The benefits of adding a digital course as an additional revenue generator.

  • If you have a successful business, and if you are doing one-on-one coaching, consulting, or service work – or if you have the type of business you feel you can’t step away from without losing revenue – then it’s time to start thinking about creating a digital course.

[3:46] – How do we decide what topic to create a course around?

  • The sweet spot formula is your first big validation exercise to get the idea out of your head and to get things rolling.
  • The first quadrant is what is your expertise, your knowledge, your know-how, and what are you good at.
  • The second quadrant is the people you want to serve.
  • The third quadrant is money potential. Know where people are spending money.
  • The fourth quadrant is what brings you joy.

[6:48] – Amy’s message to those who are doubting if their course will be successful.

  • Get on course calls with your potential students.
  • Sell it before you create it.

[9:15] – A timeout to thank our sponsors!

  • HubSpot: There’s a better way to win, and it all starts with the new HubSpot Sales Hub. It’s smart software for smart sales teams that feels good to use! Try it for yourself at HubSpot.com/sales!
  • Belay: Stop wasting time on tedious tasks that are better done by someone else. Delegate with BELAY! Download their latest resource, The Power of Productivity, for free. Just text FIRE to 55123.

[12:13] –Possible revenue for digital courses.

  • Know how much money you consider is good, great, and the amount you consider to be ON FIRE!
  • A starter course could range from $100-$200.
  • The second type of course you can create is a spotlight course, where you take one area of your expertise, and because it’s more detailed, you can charge more.
  • The third type of course is a signature course. This is where you are promising a big transformation from start to finish. You’re going to take them through a journey. You’re going to get them big results. You can charge anywhere from $500 to $3000.

[17:05] –What is and what’s not working right now?

  • Facebook Lives worked like gangbusters. Now they are dead. They do not work.
  • A webinar has been a 25% conversion with a boot camp and a webinar combined.

[18:54] – Amy’s key takeaway and call to action.

  • Whether you buy Amy’s course or not, you will walk away from her masterclass feeling excited, energized, and ready to get started.
  • EOFire.com/amy – Reserve your seat for Amy’s masterclass – you’re not going to want to miss this!
  • Everybody has a digital course in them, and the only thing that might stop you from getting started is thinking that your idea isn’t good enough, or you’re not ready, or you need more time. And all of that is an excuse.

[21:58] – Thank you to our Sponsors!

  • HubSpot: There’s a better way to win, and it all starts with the new HubSpot Sales Hub. It’s smart software for smart sales teams that feels good to use! Try it for yourself at HubSpot.com/sales!
  • Belay: Stop wasting time on tedious tasks that are better done by someone else. Delegate with BELAY! Download their latest resource, The Power of Productivity, for free. Just text FIRE to 55123.

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

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