Amy Lacey, serial entrepreneur and bestselling author, revolutionized the food industry with Cali’flour Foods, introducing cauliflower pizza crusts. Now, with Soursop Nutrition, she pioneers innovative health supplements using a new superfruit.

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Guest Resources

Amy’s Instagram – Follow and direct message Amy on Instagram.

Soursop Nutrition Website – Science backed supplements for busy people.

3 Value Bombs

1) Forgiveness frees you from resentment and literally allows you to unblock your brain because anger affects different parts of the brain. Hurt people hurt people and they tend to focus on the hurt and anger instead of their business.

2) Put out positive in the world and it will come back to you. Put out negative in the world and it will also come back to you.

3) Having a traumatic experience will eventually manifest in an illness so it is important to deal with those demons and be able to forgive people who have wronged you.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: How Forgiveness Equals Higher Revenue

[1:24] – Amy shares something that she believes about becoming successful that most people disagree with.

She believes that forgiveness is needed in order to be able to expand your business and grow while resulting to legal options is a bad idea.

[2:12] – Amy talks about why forgiveness in business is important.

We are all trying to achieve peace and as they say “true success is peace of mind”.
She had many instances throughout the years in business of people who had caused her a lot of anger but instead of turning to legal options to rectify the situation, she has chosen to forgive and move forward and experiences growth in her business and become more successful.
Forgiveness frees you from resentment and literally allows you to unblock your brain because anger affects different parts of the brain. Hurt people hurt people and they tend to focus on the hurt and anger instead of their business.
The legal route takes a lot of time, energy , money and lack of peace. If you choose to forgive, you can move on faster.

[6:19] – Amy shares a story where she had to forgive someone for embezzlement.

She hired somebody to be her VP and part of their deal is to gain equity of the company as they become profitable. However , they were only showing that they were profitable on the books and not paying the bills and his way of embezzling was rushing her to sign the equity piece. Her lawyers wanted to prosecute but she chose not to and showed empathy. She felt that going legal will only tie her up , cause her a lot of anger and is also expensive. She decided to legally let him go and made a strategy with her team to raise up in 30 days the money that they need to pay to their vendors.
Fast forward, the same person ended up copying her recipe and put up his own company. Her lawyers again advised her to legally go after him which she again she didn’t do because she doesn’t want to be distracted for their business is growing. She practiced empathy because she knows the struggles of that person. That same person asked her to buy his business and she later found out that he never accomplished more than 10% of what she had.
She realized that if you let those things go and focus on your business, on your customers in giving them the best customer experience , it will all come back. Put out positive in the world and it comes back to you. Put out negative in the world and it comes back to you.

[11:38] – A timeout to thank our sponsors!

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[14:58] – Amy shares how she dealt with the investors who fired her team and kicked her out of her company, and her neglect to her family during the rise of Cali’flour.

It was the time of their massive growth being No. 1 in Amazon for 16 months straight. Being the CEO , she was busy running over the country and being away from her 3 children and husband all the time. She felt guilt over this and she ended up selling some portion of her company to Venture Capitalist. She was told in their meetings that they will not change her recipe and that they love her team and she will always be a part of it but the opposite happened. They change her recipe, fired her team and put her on sabbatical leave. That sent her to a spiral funk of anger, lack of peace and started to get sick.
She got over that when she chose to have gratitude having some money to move her family from California to Florida and spend more time with them and able buy their dream home. Still she has hurts of not having connection with her business and not being a part of the innovation team.

[18:25] – Amy shares more about forgiveness.

During that time , she had a lot of resentment and that is also when she learned that forgiveness is a choice and the choice is also to have peace of mind and that healing is a process.
She spent 16 months in counselling , trauma therapy and forgiveness therapy where she says she would not have business she has today if she did not do that hard work.
Having a traumatic experience will eventually manifest in an illness like what happened to her so it is important to deal with those demons and be able to forgive people who have wronged you.
It took time but eventually she was able to reconnect with team and now they have a new product , working together again in creating a new company.

[20:49] – Amy talks about what is she excited about right now.

She discovered a fruit called Soursop predominantly grown in the Caribbean that is very difficult to get in the US which has incredible health benefits.
It helps in diminishing inflammation and is a huge immunity builder.
It is an incredible food supplement that change their lives and she found a way to source it, create and get it to the masses as what she did with Cali’flour.

[23:53] – Call to action.

Amy’s Instagram – Follow and direct message Amy on Instagram.
Soursop Nutrition Website – Science backed supplements for busy people.

[25:35] – Thank you to our Sponsors!

HubSpot: Starting a business doesn’t have to be so hard. Go to ClickHubSpot.com/ent to download HubSpot’s Entrepreneurship Kit for free right now!
Thought-Leader: Ever thought about giving a TEDx talk? Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

How Forgiveness Equals Higher Revenue with Amy Lacey

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Killer Resources!

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