Amanda Pekoe is the Founder/CEO of The Pekoe Group, a full-service advertising & marketing agency for Broadway and Off-Broadway shows and cultural institutions. A former actress turned entrepreneur, she leads a team of 20 young professionals who manage everything from social media to media buying to grassroots promotions to show poster design.
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Resource Mentioned:
- Your Big Idea: Successful Entrepreneurs have One Big Idea. Follow JLD’s FREE training & you’ll discover Your Big Idea in less than an hour!
Success Quote
- “You are responsible for the energy you bring into a room.” – Oprah.
Business Failure
- Amanda tried out for an off broadway show and made it deep into the rounds of tryouts. Then, they brought out roller skates and disaster struck!
Entrepreneurial AH-HA Moment
- Amanda tells a story of how she zigged when everyone else was zagging. Listen in to hear what that meant for her business.
Current Business
- The Pekoe Group is officially EXCLUSIVE! Find out what that means, and more…
Small Business Resource
- Sprout Social: A social media management tool created to help businesses find new customers & grow their social media presence.
Best Business Books
- No B.S. Direct Marketing by Dan S. Kennedy.
- The E-Myth Revisited by Michael E. Gerber.
Interview Links
Sponsors
- Carbonite: Let Carbonite protect your files. Start a free trial at Carbonite.com with offer code FIRE and get two bonus months if you decide to buy!
- 99Designs: The #1 marketplace for graphic design. Visit 99Designs.com/Fire and enjoy the $99 savings!
Killer Resources!
1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!
2) Free Podcast Course: Learn from JLD how to create and launch your podcast!
3) Podcasters’ Paradise: The #1 podcasting community in the world!
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