Alex Sanfilippo is a software founder focused specifically on serving the podcasting industry. He is the creator of PodMatch, a service that automatically matches podcast guests and hosts together for interviews.
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Guest Resources
PodMatch – Your exclusive discount awaits! Check out PodMatch today and see how it automatically matches ideal podcast hosts and guests for interviews.
Alex Sanfilippo – Learn more about Alex!
3 Value Bombs
1) Seek to be a person of value, not a person of profit. It will make the world a better place and it always does better for you.
2) The 10 things that are important: your tagline, about you, your photos, your social media and website links, a bio that’s short and fun, main areas of focus, questions that you’re ready to answer, past media appearances, past reviews from other hosts, and your call to action.
3) Humans conditions have changed. We’re not buying like we used to or making decisions like we used to. People will do business whom they know, like, and trust.
Sponsors
Ethos: If you don’t have life insurance, then you need Ethos. Visit EthosLife.com/fire to get your free life insurance quote today!
HubSpot: A platform that’s easy for your entire team to use! Learn how HubSpot can make it easier for your business to grow better at Hubspot.com!
ZipRecruiter: Outstanding talent is crucial for a successful business. And if you’re hiring, you can find talent for any role at ZipRecruiter. Try it for free today at ZipRecruiter.com/fire!
Show Notes
**Click the time stamp to jump directly to that point in the episode.
Today’s Audio MASTERCLASS: How to Get Booked as a Guest on Podcasts
[1:29] – Alex shares something that he believes about becoming successful that most people disagree with.
- Success as individuals is determined by the margin that we create. That margin needs to be created outside of the work that we do. The best thing to do now is to start building in margin. Take the time to build that extra margin and it will lead to success.
[3:14] – The reason why being a guest on other podcasts has become a powerful form of marketing and lead generation.
- Listenership is growing by an average of 6 million people in the United States alone every single year.
- Humans conditions have changed. We’re not buying like we used to or making decisions like we used to. People will do business whom they know, like, and trust.
[7:10] – Creating a one sheet so hosts can learn about you and the unique value you can give to the show.
- Prevents back and forth emails. You can get everything in one place.
- When you develop this one sheet, it helps the host know the direction to go in with you.
- Alex Sanfilippo – Check out Alex’s one sheet as an example!
- The 10 things that are important: your tagline, about you, your photos, your social media and website links, a bio that’s short and fun, main areas of focus, questions that you’re ready to answer, past media appearances, past reviews from other hosts, and your call to action.
[12:03] – A timeout to thank our sponsors!
- Ethos: If you don’t have life insurance, then you need Ethos. Visit EthosLife.com/fire to get your free life insurance quote today!
- ZipRecruiter: Outstanding talent is crucial for a successful business. And if you’re hiring, you can find talent for any role at ZipRecruiter. Try it for free today at ZipRecruiter.com/fire!
- HubSpot: A platform that’s easy for your entire team to use! Learn how HubSpot can make it easier for your business to grow better at Hubspot.com!
[14:27] – A 5-step process for how to create a winning pitch
- Leave a review. Listen to the podcast and mention to the host in the email something specific. Attach a screenshot of review in the show.
- Make a meaningful request.
- Offer credibility.
- Mention sharing the episode.
- Build that relationship, even if they say no. Sometimes a no is just a ‘not now’.
[19:36] – Alex talks about PodMatch.
- It is a software that matches ideal podcast guests and host together for interviews. It’s just like a dating app, but instead of connecting you to dates, it connects you to interviews.
- PodMatch – Your exclusive discount awaits! Check out PodMatch today and see how it automatically matches ideal podcast hosts and guests for interviews.
[22:00] – Alex’ key take away and call to action.
- Seek to be a person of value, not a person of profit. It will make the world a better place and it always does better for you.
- PodMatch – Your exclusive discount awaits! Check out PodMatch today and see how it automatically matches ideal podcast hosts and guests for interviews.
[25:35] – Thank you to our sponsors!
- Ethos: If you don’t have life insurance, then you need Ethos. Visit EthosLife.com/fire to get your free life insurance quote today!
- HubSpot: A platform that’s easy for your entire team to use! Learn how HubSpot can make it easier for your business to grow better at Hubspot.com!
Killer Resources!
1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!
2) Free Podcast Course: Learn from JLD how to create and launch your podcast!
3) Podcasters’ Paradise: The #1 podcasting community in the world!
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