Alex Berman: How to Generate $20 Million in B2B Leads | EOFire
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John Lee Dumas chats with

Alex Berman

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    How to Generate $20 Million in B2B Leads with Alex Berman

    Alex Berman is the Chief Marketing Sumo for InspireBeats and is responsible for generating over $20 million dollars in B2B leads this year. He and the team at InspireBeats have sent over 1 million cold emails to funded startups and software as a service companies in the last two years.

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    Resources Mentioned:

    • Your Big Idea: Successful Entrepreneurs have One Big Idea. Follow JLD’s FREE training & you’ll discover Your Big Idea in less than an hour!
    • Audible – Get a FREE Audiobook & 30 day trial if you’re not currently a member!
    • Streak – Alex’s small business resource
    • The 10x Rule – Alex’s top business book
    • Alex Berman on YouTube

    3 Key Points:

    1. Be accountable to someone for your progress. Your business won’t take off until you work on it seriously, every day.
    2. Work in your own business when you start. Know how things work under the hood and how to sell your product – that way, even when you’re management, you know how things work
    3. Don’t give up. The people who succeed are the ones who can stick at it the longest.

    Sponsors

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    Time Stamped Show Notes:

    (click the time stamp to jump directly to that point in the episode.)

    • [01:06] – Alex and his team have generated over $200 million in leads for clients in the last 2 years
    • [02:05] – InspireBeats offers lead generation services and they write customized cold emails
    • [02:49] – Worst Entrepreneurial Moment: Having no faith in himself – and hiring the wrong person when he started his company
    • [03:43] – He started with a human sales team that had high costs – but he noticed a SaaS company whose clients wanted a few people involved instead of just tech
    • [04:55] – “My biggest mistake was outsourcing too early”
    • [05:30] – If you do your own work from the start, you know how everything works under the hood
    • [06:20] – Alex closed three leads for his future partner in less than 2 days and got a merger as a result
    • [07:41] – “Make your first 10 sales yourself. If you can’t sell your product, don’t expect other people to be able to do it for you”
    • [08:00] – A Dynamite Circle conference changed Alex’s perceptions
    • [08:25] – “If you’re the smartest person in the room, find another room”
    • [09:04] – Entrepreneurial AH-HA Moment: Finding out that writing customized emails worked FAR better than writing the perfect template
    • [10:10] – Don’t try to come up with the perfect template or perfect strategy – just execute
    • [11:01] – Biggest weakness? – “Attention to detail – I’m horribly disorganized”
    • [11:59] – Biggest strength? – “I’m good on the fly – and I’m honest when I’m selling”
    • [12:41] – What has Alex most fired up today? – “We’re creating a YouTube channel that’s doing really well”
    • [15:21] – The Lightning Round
      • What was holding you back from becoming an entrepreneur? – “Lack of accountability”
      • What’s the best piece of advice you’ve ever received? – “Get the sale”
      • What’s a personal habit that contributes to your success? – “Keeping a to-do list everyday”
      • Share an internet resource, like Evernote, with Fire Nation – Streak
      • If you could recommend one book to our listeners, what would it be and why? – The 10x Rule
      • Imagine you woke up tomorrow morning in a brand new world, identical to earth, but you knew no one. You still have all the experiences and knowledge you currently have – your food and shelter taken care of – but all you have is a laptop and $500. What would you do in the next 7 days? – Go over to AngelList and see who’s hiring. Guess their email addresses using something like Email Hunter, and send them a super targeted cold email offering my services
    • [18:09] – Parting piece of guidance? “Don’t give up. Just keep going”
    • [18:36] – Connect with Alex on YouTube

    Killer Resources!

    1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

    2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

    3) Podcasters’ Paradise: The #1 podcasting community in the world!

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