AJ Wilcox is a digital marketing fanatic who found surprising, early success with LinkedIn Ads. He started B2Linked, a LinkedIn Ads-specific agency in 2014. He’s a ginger, triathlete and lover of experiences. He & his wife live in Utah with their 4 kids, and his company car is a gokart.

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Resources Mentioned:

• Your Big Idea: Successful Entrepreneurs have One Big Idea. Follow JLD’s FREE training & you’ll discover Your Big Idea in less than an hour!
• Audible – Get a FREE Audiobook & 30 day trial if you’re not currently a member!
• Join.me – AJ’s small business resource
• Drive – AJ’s Top Business Book
• B2Linked – AJ’s website
• The Freedom Journal – Set & Accomplish your #1 goal in 100 days!
• The Mastery Journal – Master productivity, discipline, and focus in 100 days!

3 Key Points:

1. Follow your gut—TRUST yourself and your own intuition.
2. Find the time to go out and EXERCISE your EXPERTISE.
3. It’s a hard truth to accept, but jobs don’t offer “security”.

Sponsors

• Billy Gene Marketing: Visit CopyOurAds.com and if you’re the first 100 to sign up, Billy Gene will mail you his best performing Facebook ad campaigns for FREE. You just cover the shipping!

• Athletic Greens: The most complete whole food supplement on the market. If you check out AG, you’ll receive 20 single serve travel packs valued at $99 completely free with your first order. Just visit athleticgreens.com/fire!

Time Stamped Show Notes

(click the time stamp to jump directly to that point in the episode.)

• [01:14] – B2Linked is fortunate to run some of the world’s largest LinkedIn ads
• [01:58] – AJ’s area of expertise is in LinkedIn advertising
• [02:53] – One BIG and Unique Value Bomb: Most professionals are on LinkedIn and you can scale on it so much more than Facebook.
• [05:22] – LinkedIn has been doing well in collecting professional information
• [05:59] – Worst Entrepreneurial Moment: “I was working for a big tech company 5 years ago. I was doing LinkedIn and I was happy. After two years, I got laid off.”
• [08:15] – Follow that inner voice
• [09:18] – Rand Fishkin lead AJ to his entrepreneurial way
• [10:39] – Entrepreneurial AH-HA Moment: Five months into running the agency, he saw the total number of invoices eclipse the amount he made in a full-time job and realized the potential
• [11:36] – Go out on your own and exercise your expertise
• [12:51] – Put in the time and seek out the opportunities
• [14:19] – What is the one thing you are most FIRED up about today? “I finally worked a partnership with a company, AdStage.io and I developed this tool that is the first bulk uploader in LinkedIn, LinkedInAdsBulk” (Sorry! This link was active when this episode was first published in 2017. This resource is no longer available.)
• [16:22] – The Lightning Round
  • What was holding you back from becoming an entrepreneur? – “Fear”
  • What’s the best piece of advice you’ve ever received? – “The riches are in the niches and don’t partner out of fear”
  • What’s a personal habit that contributes to your success? – “Extreme passion in my craft”
  • Share an internet resource, like Evernote, with Fire Nation – Join.me
  • If you could recommend one book to our listeners, what would it be and why? – Drive – “It’s about motivation and [it’s] an absolute life changer for me”
  • Imagine you woke up tomorrow morning in a brand new world, identical to Earth, but you knew no one. You still have all the experiences and knowledge you currently have – your food and shelter is taken cared of – but all you have is a laptop and $500. What would you do in the next 7 days? – “I would find a platform that allows me to laser target business professionals. I will go and find a company that would get use of that and work there to learn…”
• [20:29] – You can be the ABSOLUTE BEST at something in the world—go find out what that something is!
• [20:55] – Connect with AJ on his website
• [21:05] – AJ’s gift to Fire Nation is a FREE Course on LinkedIn marketing! Sign up here!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

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