AJ Rollsy is an Aussie entrepreneur and global marketing insider who has taken multiple brands from zero to a billion dollars in annual revenue.

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Resource

AJ’s Website – AJ has put together a package for YOU, Fire Nation, that includes 2 tickets, a pre-order of his new book, The Drowning Entrepreneur, and a workbook full of amazing resources for only $1! (Sorry! This link was active when this episode was first published in 2019 but is no longer an active offer.)

3 Value Bombs

1) There will always be risks in all businesses.

2) The best way to achieve originality is through the element of surprise.

3) Live your biggest and boldest self. Make some bold choices and do not take unnecessary risks.

Sponsors

Shopify: Get serious about selling and try Shopify today! Sign up for a $1-per-month trial period at Shopify.com/onfire!

HubSpot: Learn how HubSpot can help your business grow better and get a special offer of 20% off on eligible plans at HubSpot.com/eof!

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: The Core Marketing Method: Grow your business, reduce risk, and magnetically attract new customers with AJ Rollsy.

[2:15]– AJ shares something interesting about himself that most people do not know.

• He is crazy about trivia has been on shows like Sale of the Century and Who Wants to be a Millionaire.

[4:27] –What can Fire Nation learn from your success?

• One skill he is proud of is he is constantly curious; he likes to observe and learn things
• Learn from all of your business mistakes and successes.
• Keep in mind that some principles can be true for a small or a big business.

[7:48] – AJ talks about what he discovered from his study of over 1,000 small business owners around the world.

• There will always be risks in all businesses.
  1. There is a big difference in terms of the concept of risk on a small business compared to a big business.
  2. Goal setting – make a well-defined plan; big businesses do well with making a road map to success.
• Lessons: 4 common worries of business owners.

1. Money worries.
2. Time worries.
3. The stress of being in charge.
4. Lack of a clear path forward.

[18:27] – Does AJ want to help entrepreneurs to become happier, or to help them grow their business?

• If you are a happier business owner you are more likely to be successful.
• 3 Common factors amongst happier business owners:

1. Predictability – having a sense that you know what is coming.
2. Social Element – enjoying time with your staff or your suppliers or customers.
3. Social Good –having a goal of delivering something that will benefit someone other than yourself.

[21:53] – A timeout to thank our sponsors, Shopify and HubSpot!

[22:07] – AJ talks about his Core Marketing method.

• The Core Marketing Method is a system for small and medium-sized enterprises, and it extracts the best elements of large enterprises and combines that with the dynamic and energizing world of entrepreneurship.
  • Credibility
  • Originality
  • Research
  • Execution

[27:25] – AJ shares success stories that corporate companies and startups have in common.

• Both know how to manage risk.
• Big and small businesses both want to over-deliver to their ideal customer.
  • It’s about prompting somebody to take advantage of the value you present.
  • Big businesses know how to approach risks in the right kind of way, and so do some of the best small businesses that he has been involved with

[31:06] – AJ gives a few examples of companies that over-deliver in their own unique way

• The best way to achieve originality is through the element of surprise.

[35:07] – What should entrepreneurs do right now as their first steps toward being successful this year?

• Entrepreneurs must have a bold plan that is based on a proven system.

[37:35]- AJ’s call to action for Fire Nation.

• AJ’s Website – AJ has put together a package for YOU, Fire Nation, that includes 2 tickets, a pre-order of his new book, The Drowning Entrepreneur, and a workbook full of amazing resources for only $1! (Sorry! This link was active when this episode was first published in 2019 but is no longer an active offer.)

[41:48] – AJ’s parting piece of guidance.

• Live your biggest and boldest self.
• Make some bold choices and do not take unnecessary risks. Be your best self this year.

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

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