Adrian Lurie is the co-founder of Dragonfruit Media – an agency that helps creators and businesses grow their audience on YouTube. He writes screenplays, loves foreign theatre and cinema, and served with the Peace Corps in the Dominican Republic.

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Guest Resources

Dragonfruit Media – Download Adrian’s guide on ‘How to Win on YouTube in 2022’!

3 Value Bombs

1) Success does not have much to do with working hard; instead, it is more about creating incentives that make the work not hard.

2) The best way to build an audience is to tell a story and earn your viewers’ trust by making them feel you want to provide lifetime value.

3) Video content is challenging; however, it can be learned.

Sponsors

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Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: How to Drive Millions of Organic Impressions via YouTube with Adrian Lurie

[1:23]- Adrian shares something he believes about becoming successful that most people disagree with.

• He believes that success does not have much to do with working hard; instead, it is more about creating incentives that make the work not hard.

[2:11]- Adrian talks about his belief that video is the future of content.

• The “Attention Economy” has existed for a while in print media via entertainment and advertising.
• It shifted in the late ’90s to audio-visual content.
• The internet is the current primary location where attention is traded for money.
  • Video content on the internet is rising.
• If you want to trade attention for revenue via entertainment and advertising successfully, video is the best way to do it.

[4:30] – Adrian talks about visual storytelling and trust-based conversions.

• The combination of entertainment and advertising is the future of marketing.
• Visual storytelling: the ability to capture a viewer’s attention through character and narrative.
  • By doing visual storytelling, you can capture more attention from your viewers than your competitors.
• The best way to build an audience is to tell a story and earn your viewers’ trust by making them feel you want to provide lifetime value.

[7:58] –  Adrian shares some under-rated tactics for success on YouTube.

• Psych Conversion Focused Content is used by most creators who want to convert quickly.
  • YouTube makes money the longer a viewer stays on their platform.

• • • The ability to get somebody to click on your thumbnail.
    • The ability to get somebody to stay on your video.
    • The ability to get somebody to watch your next video.

[11:57] – A timeout to thank our sponsors, HubSpot and Clay Clark!

[14:37] – Adriane on YouTube analytics 101.

• YouTube is the only platform that provides users with unique insights through analytics and data.

[16:58] – The basic metrics that you can primarily use on YouTube are:

• Click-through rate – based on your title or thumbnail
• Impressions Click-through rate
• Average Percentage Viewed – based on viewer’s retention
  • 8-12 minute range.
  • 50% end of video retention.
• Watch time

[24:31] – Adrian shares a success story of how he helped a client grow on YouTube.

• His client was challenged when it came to getting their audience to watch until the end of their videos – plus a low subscriber rate.
• Adrian helped that client structure their videos to be engaging and entertaining.
• The client started at 23% Average Viewed, and in 7-8 months, it went up to 55%.
• Impressions organically reached over 6 million, and their subscribers were multiplied up to 5 times.

[28:12] – Adrian’s parting piece of guidance.

• Video content is challenging; however, it can be learned.
• DragonFruit Media – Download Adrian’s guide on ‘How to Win on YouTube in 2022’!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

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