In 14 years of research and experience, Adrian Boysel has created million dollar brands, increased visibility, made better offers, and more conversions. His process is designed to educate and inspire you, giving you the marketing tools needed to succeed. His service includes a comprehensive consult to help identify what’s working, the gaps, and opportunities. This will help you quickly become the industry authority.

Apple | Spotify | iHeart

Guest Resources

Adrian Boysel YouTube – Check out Adrian’s videos on YouTube.

Brand Butler – Check out Adrian’s site and get a free membership.

Gift for Fire Nation – Get a FREE membership from Adrian.

Contagious – Why Things Catch On.

3 Value Bombs

1) Entrepreneurship is your greatest path to self-improvement and its going to bring out all the things that is inside of you.

2) If you don’t have a plan, that’s a plan to fail. You can’t start a business or a marketing strategy without a plan.

3) There are a lot of different strategies but documentation is the key. Putting those strategies into writing and knowing what’s in alignment to your clients will help them make the transformation.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: Building Million Dollar Brands

[1:22] – Adrian shares something that he believes about becoming successful that most people disagree with.

Entrepreneurship is your greatest path to self-improvement and its going to bring out all the things that is inside of you.

[1:58] – Adrian talks about effective marketing strategies that can build million-dollar brands.

You have to start with a plan. Most people fail because they are just throwing stuff at a wall and hope that something stick but it’s a waste of money and valuable time.
He help people by showing them what a real marketing plan looks like and how that ties in with their brand strategy. Once those two are clear, it will give them their archetype or their avatar which they will need to reach their clients and share their story that will resonate to their ideal audience.

[2:49] – Adrian talks about comprehensive marketing consultation and how to conduct one.

There are 4 sessions or processes on how to do it. The first one is Branding (personal or business) which he further breaks into 3 pieces: story, niche and identity.
The second is Visibility or where you are seen online or offline.
The third is Promotion or your irresistible offer or hook.
The fourth is Nurturing or your conversion sessions. You have to have systems in place to nurture your existing clients, prospects and leads.
He walks them through the 4 step process and help them develop a written plan to each of it.

[4:39] – Adrian gives an example of a client that he help by applying the 4 step process.

[6:56] – Adrian shares that beyond referral the best way to get clients is through YouTube because it is the most powerful lead generator that he has used.

[8:01] – Adrian talks about how mentorship from industry experts can transform marketing approaches.

Mentorship has been significant is his life and this is the reason why he spent much of his career doing that for others since 2008.
Understanding the pitfalls of business, how to communicate in a higher level, what books to read and what not to read are some of the things that mentorship can give.
You need to find a mentor to help guide you in the 5 pillars of business which are sales, marketing, operations, fulfilment and finance.
Mentorship is about objectivity. Its letting you see things that you can’t see and ask the hard questions.

[10:29] – A timeout to thank our sponsors!

HubSpot: Starting a business doesn’t have to be so hard. Go to ClickHubSpot.com/ent to download HubSpot’s Entrepreneurship Kit for free right now!
Ziprecruiter: Four out of five employers who post on ZipRecruiter get a quality candidate within the first day! Try it for free at this exclusive web address: ZipRecruiter.com/fire! ZipRecruiter. The smartest way to hire.
Netsuite: NetSuite, by Oracle, brings accounting, finance, inventory, and HR into ONE proven platform, helping you reduce costs everywhere. And now through April 15th, NetSuite is offering a one-of-a-kind flexible financing program! Head to NetSuite.com/fire!

[13:27] – Adrian shares his top growth hacking strategies to achieve viral promotions.

One simple strategy is taking 2 things that don’t belong together and combining them. He mentioned the book “Contagious” by Jonah Berger as a reference.
His mentor also taught him that everything is driven by vanity and greed. The science of marketing is built on logos, pathos and ethos. Logical, ethical and emotional. Emotional is the primary thing that moves people. If you get someone angry , feel convicted or make them laugh you are going to instantly build a better connection with them.
His advice to get things viral is to understand the science or marketing. Make people feel something that will appeal to their logical mind and know what are their voids and values that they believe in.

[16:12] – Adrian tells why he believe that strategic marketing planning paves the way for business success.

If you don’t have a plan, that’s a plan to fail. You can’t start a business or a marketing strategy without a plan. You can’t create a multi-million brand without a brand strategy documented. You are competing in an ocean of businesses and the one differentiation you have that nobody else has is your own unique story.
Your unique story or your message is where you can find the heart and soul of who you are. Take that and wrap it around your strategy and you will become unique in the market place. Pair that with something irresistible that will truly help people in their pain. As he said “focus on the pain reliever not on the supplement”.
There are a lot of different strategies but documentation is the key. Putting those strategies into writing and knowing what’s in alignment to his clients is where he excel and help them make the transformation.

[18:23] – Adrian tells why storytelling about the client’s journey is essential for driving significant revenue growth.

First is because it is unique and the second is because it builds connection and relationship.
You have your initial hook and pain points that when other people see they can relate to you. When you overcome those pain that will call people to action. Stories are inspirational and transformative as long as there is authenticity.

[20:20] – Adrian gives his biggest takeaway.

You need time to sit down and get clarity around your brand and your purpose. Once you have your brand foundation everything will be more clear and it will start to compound day after day.

[21:46] – Call to action.

Adrian Boysel YouTube – Check out Adrian’s videos on YouTube.
Gift for Fire Nation – Get a FREE membership from Adrian.
Brand Butler – Check out Adrian’s site and get a free membership.

[23:25] – Thank you to our Sponsors!

HubSpot: Starting a business doesn’t have to be so hard. Go to ClickHubSpot.com/ent to download HubSpot’s Entrepreneurship Kit for free right now!
Netsuite: NetSuite, by Oracle, brings accounting, finance, inventory, and HR into ONE proven platform, helping you reduce costs everywhere. And now through April 15th, NetSuite is offering a one-of-a-kind flexible financing program! Head to NetSuite.com/fire!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

Building Million Dollar Brands with Adrian Boysel

Subscribe

Guest Resources

3 Value Bombs

Sponsors

Show Notes

Killer Resources!

Subscribe