From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL’s in these archive episodes are still relevant.
Adam Enfroy teaches 500,000 monthly readers how to scale their influence at startup speed.
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Adam Enfroy – Register and use promo code EOFIRE for 25% off ($500 savings)! (Sorry! This link was active when this episode was first published in 2021 but is no longer an active offer.)
3 Value Bombs
1) Take your time. Be in a career wherein you learn from the expert’s overtime. Embrace the struggles, and it will get you where you need to be.
2) Blogging is a systematized search-driven business.
3) If you want to be successful with an online business, you have to treat it like a business.
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HubSpot: Stop spending more time managing tools than connecting with prospects and customers. HubSpot’s customer platform is a smoother, more effective way to grow! Visit HubSpot.com to learn more!
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Ethos: Get term life insurance through Ethos today to help protect your family’s finances. Get up to $2 million in coverage in just 10 minutes at EthosLife.com/fire. Thanks to Ethos for sponsoring us!
Show Notes
**Click the time stamp to jump directly to that point in the episode.
Today’s Audio MASTERCLASS: How to Start a Blogging Business from Zero with Adam Enfroy
[1:11] – Adam shares something that he believes about becoming successful that most people disagree with.
- Take your time. Be in a career wherein you learn from the expert’s overtime. Embrace the struggles, and it will get you where you need to be.
[2:29] – Adam shares his blogging journey that started in 2019.
- Adam is from Austin, Texas. He dreamed of having passive income, and he tried and failed many times in the past.
- He felt the need to escape the stress of having multiple jobs and doing weekly corporate reviews.
- He finally felt that he learned enough throughout his career to make it work, so in January 2019, he launched his blog.
- Within a year, he was earning a million dollars per year from affiliates.
- His goal is to teach people how to grow a blog in 2021 and beyond.
[5:00] – Adam talks about the latest and greatest principles of blogging like a startup for 2021 and beyond.
- Blogging is a systematized search-driven business.
- It is scaling your efforts to compete with brands.
[6:40] – Adam talks about the niche selection and the power of branding yourself.
- Anything can be a niche, but it will work by starting a little bit broad. So first, know your overall niche, and from there, you begin to narrow.
- It’s essential to find out what works for you over time when it comes to niche selection. Start with something and then pivot from there based on data.
- Ride the wave in your niche
- Make sure to consider timing.
[11:38] – A timeout to thank our sponsors!
- HubSpot: Stop spending more time managing tools than connecting with prospects and customers. HubSpot’s customer platform is a smoother, more effective way to grow! Visit HubSpot.com to learn more!
- Ethos: Get term life insurance through Ethos today to help protect your family’s finances. Get up to $2 million in coverage in just 10 minutes at EthosLife.com/fire. Thanks to Ethos for sponsoring us!
- Thought-Leader: Ever thought about giving a TEDx talk? Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions!
[13:53] – Is Internet search still relevant in 2021?
- Internet search is continuously growing, and it is growing fast compared to other platforms.
- Search is where you make the most money in blogging.
[14:34] – Adam talks about content.
- With content and link-building your goal should be ranking on Google, getting people to click on your articles, and then making money with either ads or affiliate marketing.
- To do that, you have to have the best content and the best links.
- In order to make money with a blog, you are assembling content – not writing it.
- Create a quick outline, then outsource to a writer
- Get a Google doc and put it in WordPress
- Get it done and publish it
[18:55] – Adam talks about creating a link-building machine.
- Link-building is a value exchange.
- Build relationships to expand your presence.
- It is best to create a systematized approach to make the most progress in the shortest time possible.
- A profitable blog has the best content and the best links.
[22:33] – What is the deal with affiliate marketing for bloggers?
- Affiliate marketing is the most passive and profitable way for you to earn money from a blog.
- Affiliate marketing is all about matching the offer to what people are searching for.
- Two types of blog content:
- “How to” stuff.
- Product reviews.
[28:10] – Adam’s parting piece of guidance.
- If you want to be successful with an online business, you have to treat it like a business. Blogging is not a hobby anymore. Start to develop systems for yourself, make progress, and effectively make the right choices. Use your time effectively and know which tasks accelerate your growth.
- Adam Enfroy – Register and use promo code EOFIRE for 25% off ($500 savings)! (Sorry! This link was active when this episode was first published in 2021 but is no longer an active offer.)
[33:14] – Thank you to our Sponsors!
- HubSpot: Stop spending more time managing tools than connecting with prospects and customers. HubSpot’s customer platform is a smoother, more effective way to grow! Visit HubSpot.com to learn more!
- Thought-Leader: Ever thought about giving a TEDx talk? Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions!
Transcript
0 (2s):
Boom, shake the room, Fire Nation. JLD here and welcome to Entrepreneurs On Fire brought to you by the HubSpot Podcast Network with great shows like the shakeup today, we'll be focusing on how to start a blogging business from zero in 2021 to drop these value bombs. I brought Adam Enfroy on the mic. He teaches 500,000 monthly readers how to scale their influence at startup speed. And we will talk about the latest and greatest in the principles of blogging. Why niching is so important and branding yourself is as well as search still relevant, how to build a content and link building machine and so much more.
0 (43s):
When we get back from thanking our sponsors, are you looking for a proven business coach who has helped thousands of entrepreneurs, just like you to increase their profitability by an average of 104% per year, all for less money than it would cost to hire a full-time minimum wage employee schedule your free consultation today with Clay Clark, a former small business administration entrepreneur of the year at ThrivetimeShow.com/fire. The HubSpot Podcast Network is the audio destination for business professionals who seek the best education and inspiration on how to grow a business. Whether you're looking for marketing sales service, or operational guidance, the HubSpot Podcast Network hosts have your back, listen, learn and grow with the HubSpot Podcast Network at hubspot.com/podcastnetwork, Adam say was out the Fire Nation and share something that you believe about becoming successful that most people disagree with.
0 (1m 42s):
Hey
1 (1m 43s):
John, thanks so much for having me. Hey, Fire Nation, listening to the show before really happy to be here. One thing I think that you need to be successful, that a lot of people might disagree with is honestly, take your time. You have to, you know, be in a career and learn from a lot of smart people over time. Learn the tricks of the trade. I got really lucky being in digital marketing and having a tech career before launching my successful blog, but it took probably nine years of struggling, you know, and learning before I could actually make it work. So don't, you know, don't worry about the struggles, you know, embrace the struggle, embrace the day and just, it's really the small daily choices that you make to get you where you need
0 (2m 22s):
To be and Fire Nation. That's why I talk about the compound effect by Darren Hardy and the slight edge by Jeff Olson, because it is so key to just get 1% better and to do the 1% that's going to get you better every single day in an, as up to massive compound, Austin, miss over time. So Adam, we're talking about how to start a blogging business, literally from zero in 2021. So Fire Nation, hopefully you're listening to this fairly in this time range. So all these things will be relevant to you and Adam, your blogging journey started pretty recently. I mean, we're talking 2019, so give us a little rundown of who you are, how you got here. Yeah. Thanks
1 (3m 1s):
John. Again, my name's Adam and Freud and I started my blog in 2019. So I'm not an old school marketing guru by any means. I was lucky enough to have a career in marketing. I, I learned a lot living in Austin, Texas, and I dreamed of passive income. I had tried and failed many things in the past and I feel like I finally learned enough throughout my career to make it work. So in January of 2019, I launched my blog and just made it my name. So Adam and fruit.com, I didn't know exactly what it was going to be. I just kind of wanted it to be a digital resume of sorts, add a few posts, different, you know, personal development posts, some affiliate articles.
1 (3m 44s):
I was lucky enough that I was had a career. I was an affiliate manager and I saw the other side of affiliate marketing. And then I became a digital marketing director. But what I saw was that I was stuck in this rat race that I couldn't avoid. You know, no matter how far I went in my career, my marketing career, I would pretty much always be telling a higher up some numbers in a report. And it was stressing me out weekly business reviews. I was working for a big tech company that was pre IPO growth phase, doing multiple jobs stressed out and I had kind of to escape. So I built this blog as a means to an end. And I took basically what I learned in the startup world, working for startups.
1 (4m 26s):
And I applied it to my personal brand, just as a blogger. And, you know, I didn't expect the process to work, but it really did. And within a year I was, you know, I had a million dollar a year blog, primarily just affiliate revenue. And today two and a half years in approaching like 150 K a month blogging. So, you know, it's a new blogging is a lot different than it was maybe five or 10 years ago. So my goal as a new guy on the block is to really teach people how to grow a website in 2021 and beyond. So not 20 10, 20 15, but really what they have to do to grow it today.
1 (5m 9s):
I
0 (5m 9s):
Remember taking courses back in 2012 when I was launching my podcast and website and I learned a lot about what's the current principals were at that time and things have just changed a lot, like a lot since then. So can you share with us the latest and the greatest principles of blogging, like a startup for 2021 and beyond?
1 (5m 31s):
So first, what, what is blogging and what is, what isn't it, you know, tonight it's, you know, you think about blogging, anything about updating an audience and writing kind of a journal like setting and maybe making some money with advertising, right? Getting traffic maybe from Pinterest or Facebook and random sources. But today the game has changed blogging, like real true blogging businesses are search driven. Businesses think businesses like NerdWallet. They have ads, brands are entering the space of blogging. Money is made on page one of Google, right? And it's getting more competitive. So how do you compete while you still can? That's the good news as an individual blogger, but today blogging is not writing.
1 (6m 12s):
Logging is not writing about your passions. Blogging is scaling your efforts to compete with brands. It's assembling content. So you can publish it quickly. It's working in scaling relationships so you can build links quickly. And it's really just kind of treating your blog like a business so that you can compete with these brands. So it's really more of a systematized search-driven business today, more than anything else. And
0 (6m 36s):
One thing that I'm pretty known for saying is niche till it hurts niche your face off. I mean, I'm passionate about that. I'm convinced that's why entrepreneurs on fire was a success because back in 2012, it was super super niche. It was the only daily podcast interviewing entrepreneurs. So talk to us about niche selection. Talk to us about the power brands. You, when you brand yourself, when you can actually take that power and be the brand of you, what do those two things look like? Most common
1 (7m 12s):
Question I get from new entrepreneurs and new bloggers, new website owners is what should my niche be? Right? Should I go? You want to make a lot of money? Should I talk about how to make money online, finance, VPNs, you know, anything right. Can be a niche, but the problem there's a lot of problem with too. I think traditional niche site advice, it starts super niche, you know, try it out and see if it works. You know, I could create a very small niche site, but there's still a problem with this niche selection process because 99% of blogs are still failing. And I see why is that? Well, I think with niche selection, what I've found that works is, you know, starting a little bit broad, not super broad, but knowing what your, your main niche is, your overall niche.
1 (7m 57s):
So instead of saying, you know, smart home devices, maybe it's just home. Or instead of saying, I'm going to write about email marketing software. Maybe it's just software or technology. So you're start broad because the problem is a lot of people, they, you know, the, the goal is to not quit. That's ultimately the goal. And if you start to narrow, you pigeonhole yourself as a business owner. And the one thing that business owners can do is pigeonhole themselves and not give themselves the freedom to pivot. So I always say with in 2021 and beyond for niche selection, try not to go like hyper niche with your domain name. So you can always kind of, you know, that's why, you know what I saw success with a personal brand in my own name or something like EO fireworks really well, because you can really adapt and cover all kinds of entrepreneurial content in a broad way.
1 (8m 48s):
It's not like, you know, how to podcast.com or podcast fire.com, right? It's you can cover a ton of different things and you find what works over time. That's the key I think to niche selection is you don't need the perfect niche. At first. What you need is to start with something, something connected to your identity, your expertise, any leverage that you have, and then you really find your niche over time. And that's based on data. I think a niche is really a living, breathing thing, much like a blog is an update of personal experiences and life is personal, changing, adapting experiences. Niche has changed too. So here's a quick example is an any blogging niche, whether it's, you know, let's say you want to make money with affiliate revenue.
1 (9m 35s):
We're talking about furniture, indoor, camping, web hosting, VPNs, any type of product related niche that we want to write about. There's always going to be things that have been written already, right? So let's say we want to write about, let's say we're we're we started a, a kitchen blog and we love, we're really passionate about kitchen stuff and cooking and all that, right? Well, if we want to make money with affiliate revenue, we can't rank for like best refrigerator, best microwave, best dishwasher that stuff's coming on. That's like starting a blog and pretending that your Sears, right, those articles, a lot of those articles and keywords have been written about for 15 years, but there's always new niches that you can find.
1 (10m 22s):
So maybe it's not best dishwashers that you want to write about or how to use certain things in the kitchen, but maybe it's best touchless, kitchen faucet, best Japanese steak knives. There's always new and emerging products in any niche. So what you need to do is really ride the wave in your niche. Niche and timing is a crucial component to me. And I've found that there's articles that I wrote two years ago, that if I tried to write them today, I would never rank today because timing plays a crucial role. So it's really all about finding emerging trends in your niche. And that's really where like the brand of you comes in and the power of you. Because if you have expertise in a niche, you're going to be able to spot those opportunities before other people.
1 (11m 7s):
So it's not just keyword research, but it's also a lot of it is timing, riding waves, starting broad and using data to hone in on that niche over time,
0 (11m 16s):
Fire Nation, powerful stuff. And you know, what's awesome when you do it this way, it's not overwhelming. You're not trying to be everything to everyone you're saying, Hey, I'm going to identify a real emerging niche. I don't know, identify a real problem that I can become the best solution to and dominate as a result. And we have some amazing things we'll be talking about, including a content in link, building a machine. When we get back from thanking our sponsors, it's a common assumption that words like automation and scaling equal losing that personal touch. And it's just not true. Automation is not only the thing that will help you scale and grow your business. Overall. It's also the exact thing that allows you to spend less time on busy work so you can focus more on what matters connecting with your customers.
0 (12m 2s):
If you're ready to work faster, not harder. You can start today with the time-saving automation capabilities available in HubSpot CRM platform. HubSpot's CRM platform lets you automate tasks. Email sends in more allowing you to put your prospecting on autopilot, but still keep that personal touch. And HubSpot has workflows that will help you automatically rotate leads to your sales team. Seamlessly update contact properties as a prospect works their way through the sales process. Keep your data cleaned and organized, automatically update information or notify sales. When dad has gone stale and more imagine empowering your team to tee up a series of hyper personalized emails and follow-up tasks to prevent prospects from slipping through the cracks. It's all available to you on HubSpot CRM platform.
0 (12m 42s):
Learn more about how you can scale your company without scaling complexity at hubspot.com. That's hubspot.com. Looking for a business coach who has helped thousands of entrepreneurs, just like you to increase our profitability by an average of 104% per year off, less money than it would cost to hire a full-time minimum wage employee Fire Nation meets Clay Clark. Clay has been coaching businesses just like yours since 2006. Yep. Even through the great recession and he does it for less money than it would cost to hire a full-time minimum wage employee at a time when Inc magazine reports that by default 96% of businesses will fail. Within 10 years, clay is helping businesses like yours to grow on average by 104% annually.
0 (13m 22s):
How's this even possible clay only takes on 160 clients. So he personally designs your business plan. Plus Clay's team helps you execute that plan with access to graphic designers, Google certified search engine, optimizers, web developers, online ad managers, videographers workflow, mappers and accounting coaches visit thrive time show.com/fire to see thousands of video testimonials from real people, just like you, who clay has helped over the years. That's right. Do your research and view thousands, not hundreds of proven, documented and archived video testimonials from real people, just like you at ThrivetimeShow.com/fire. Then schedule your free consultation with clay himself to see how he and his team can help you thrive. Adam we're back.
0 (14m 3s):
And let's be honest with Fire Nation is internet search still relevant in 2021? That's a great question, John.
1 (14m 10s):
Yeah. And it really is. The internet is only in search is only growing. In fact, it's growing faster than most other platforms. Google searches are rising every year. People are looking for both more information and products online. I mean, when you think about looking just for products and people using Amazon and product reviews and people purchasing e-commerce is on the rise, searches on the rise and search is still where you make the most money blog.
0 (14m 38s):
So let's talk right now about your specific content in link building machine. I mean, you've developed this over time and over the success that you shared earlier share with fire
1 (14m 50s):
Nation. When we think about blogging in 2021 and beyond, we really have to think about what wins today, what ranks today, because what you have to do to make money blogging today is basically write articles that are, you know, can make money, right? Not every blog post will make you money. It depends on the intent behind the search, right? I could write an article that says how to tie your shoes. How am I going to, you know, and I could show them fancy pictures and shoelaces, but are they going to buy a product from me about tying shoes? Are they going to purchase my book about how to tie a shoe? No, they're just kind of looking for that passive information that maybe that would be where ads come in and that's the last resort, right?
1 (15m 31s):
So with the content and link building machine, you have to remember that the goal is ranking on Google, getting people to click on your articles and then making money either with ads or with affiliate marketing and to do that, what wins well, the, the websites that win have the best content and the most links. It's kind of that simple. If you look at, you know, SEO ranking factors and articles about Google ranking factors, there could be 200 or 300 and all these different things, site speed, optimization, semantic, keywords, all these things, but what it ultimately comes down to is content and link building. So how do we scale those? Well on one side there's content. So that's what is actually on your website?
1 (16m 12s):
Well, the good news is you don't have to be a great writer to be a blogger. You know, when I first started, I wasn't a great writer by any means and I'm still all right, I'm getting better, but I'm now Ernest Hemingway. I can't, I struggle with a blank page as much as anyone else, but the good news is that when you think about making money with a blog, we are assembling content, not writing it. So when you think about assembling content, I think back to an assembly line. So Henry Ford created the assembly line and obviously that's for automobiles, you know, creating each individual person, creating and managing a different component of the process until it's completed.
1 (16m 52s):
Now that is still in use today. And it also applies to your content efforts. Now, when you think about a vehicle assembly line, maybe Ford, it doesn't mean that it's low quality. I mean, a Ford F-150 is a great truck, right? And they're selling a lot more of them than say a Ferrari, a perfectly written Ferrari. However, the Ford F-150 is quite efficient. You can pump out a lot of those and get them done. And the content of somebody's line is similar to that. So we're assembling content, not writing there's ways that you can, that I talk about in my course. And there's ways that you can really, you know, how do you do it? Well there's stages to it. First is, you know, a quick outline, outsourced to a writer, giving them exactly what to, what to write.
1 (17m 39s):
And again, the good news with blogging is the world is a list. All blog posts are basically lists, whether it's how to do something, it's a list of steps or the best of a certain kind for affiliate revenue. That is also a list of steps. So it's really easy to outsource based on templates, finding cheap writers that are effective, giving them what they need, getting a Google doc, putting that into WordPress, you know, getting the final things published and publishing quickly because you want to get it done and publish quickly. You know, the average blog posts might take somebody. You know, if, if it's 2,003,000 words that could take five or six hours or more, but if you can condense that process as a business owner, down to 30 minutes, 20 minutes, then you begin to make strides.
1 (18m 25s):
And that's really what this entire, the entire point of my blog is about. It's like, we're all working full-time jobs mostly while we're building up businesses. So what can we do to make the most effective use of our time, whether you're a blogger or YouTube or podcast, or it's all about treating it like a business and effectively, you know, getting help when you need it. And that's not saying to outsource and spend thousands and thousands of dollars, but there's ways to effectively do it when you're ready to. So on the content assembly line on one hand, you're really just creating content that is both optimized for SEO optimized for human readers and is published quickly.
1 (19m 5s):
Then there's the other side of that is the link building machine. So there's a couple elements of link-building that I want to cover real quickly. So one is you don't need links and that's simply not true. I see some articles saying link building or guest blogging is dead. You don't need links. And let me tell you, I built about three to 4,000 backlinks in my blogs first year, year and a half grew my H roughs domain rating from zero to 78. And I can tell you that if you want to rank for things that make money, yes, you still need links. You can, you might be able to rank for some ancillary things without any links, but links are important.
1 (19m 46s):
And there's also the myth of passive link building. So traditional advice might say, write it and they will come, just write great content, fill it with infographics and images and statistics. And if you make great content, then you'll get the ultimate form of link building, which is passive links. People just randomly finding you and linking to you now while that is the holy grail. And it's great to focus on quality content to get links. It doesn't work for new bloggers, new bloggers people starting a website from zero today, absolutely have to do their own link building efforts in order to get a boost get up there so that Google CG Cedric's, that's the whole goal, right?
1 (20m 27s):
Good content and links pointing to the content equals Google rankings. So in the link building machine, I consider this there's really a backend machine behind it. Now without getting too complicated or technical, what you need link link building is really a value exchange. In my mind, you've maybe you've seen people asking for guest posts or email outreach and things like that. And it's usually a one-sided affair, but what tends to work is link-building is a value exchange. So what is valuable in that? Can I provide links to others?
1 (21m 9s):
Can I send a link to EOFire.com or Smart Passive Income and get on that podcast? Can I do a bunch of guests posts and send these links to other people? Can I build real relationships because that's what it comes down to. So with the link building machine, the way that the way that you get a lot of links in 2021 and beyond today is you build up a lot of solid relationships in your niche. You build up a backlog of guest posts. So that's articles that you want to write for other websites. And then you just build these relationships and trade links and do different exchanges and build, you know, build these link, building relationships to expand your presence. So, you know, there's templates and email outreach templates.
1 (21m 50s):
You can do this with there's all kinds of different things, but ultimately without getting too in the weeds, when you think about content and link building, you really just need to create a systematized approach so that you can just spend maybe 30 minutes or an hour and get the most progress done in the shortest timeframe possible. Because ultimately again, blogs that make money are the ones that have the best content or sometimes the most content and the most links
0 (22m 18s):
Fire Nation don't over complicate things. Most content, most links. It is what's relevant in 2021. So what exactly is the deal with affiliate marketing for bloggers? I mean, earlier in the interview, you are sharing how you generated seven figures in a year, and now as much as up to 150 K per month with affiliate marketing, give us a quick breakdown on that. Not super in depth, but just like, what is the deal with affiliate marketing specifically in the blogging world? Yeah, absolutely. And I
1 (22m 50s):
Was, you know, I was very lucky to be an affiliate manager for about a year. So I was actually on the product side and I was helping other bloggers promote our software. So I saw all these bloggers making a lot of money and I was like, Hey, I think I could probably try this myself and, you know, affiliate marketing first, it's the most ROI. So return on investment, positive form of, you know, revenue you can make for your blog. Can you think about making money blogging? There's all kinds of things, right? You can sell courses, you can put ads on your blog. You can do affiliate marketing, digital products, speaking, coaching, consulting of log.
1 (23m 31s):
You can even sell products, physical products, right? But affiliate marketing is an interesting one because it's technically, it's the most passive for the most part because once you're ranking and getting money that way from other brands, there's not much to do. So it's, it's the most passive and it's the most ROI positive. So ads, when you think about ads, they're pretty random, right? You see banner ads are kind of random things on the side when you're browsing the internet, affiliate marketing is all about matching the offer to what people searched for. So when you think about affiliate marketing today, it's really, you know, think about when you're looking and how you search Google. So maybe you search for the best suitcase like you're traveling abroad and you want to find the best suitcase, or maybe you searched for the best camping tents or backpacking tents.
1 (24m 20s):
Maybe you're looking for the best credit card or the best laptops of 2020 blogs are mediators. Blogs are mediators between somebody's mind, somebody's search and a purchase. So a blog lives in between Google and the purchase. So how affiliate works is for example, today, I rank really well for a lot of different terms in the software space. So maybe something like email marketing software, if you Google that, you'll find my website on page one, you search email marketing software, and now you're looking, you're looking for a list, right? So I have joined individual affiliate programs and promoted them.
1 (25m 1s):
So maybe number one, active campaign, I joined their individual affiliate program. Every time somebody clicks that and purchases active campaign, I get a commission on that beautiful thing about software commissions is that they're typically paid on a recurring basis as long as somebody remains a customer. So affiliate marketing there's actually, when I think about it, there's no magic bullet to start making money. I've seen a lot of new bloggers say, how do I join all these affiliate programs and push these offers out key is you need to build the audience first. You need to work on that content and link building machine. First, before you start doing affiliate marketing, because affiliate marketing is really just a byproduct of ranking and getting traffic and clicks for certain keywords.
1 (25m 45s):
So it goes in with keyword research, it works in with search intent, but really once you start ranking for these product category posts, so think like best laptops, best VPNs, email marketing, software, camping supplies, best golf clubs, best anything, blogs, all have two types of content, how to do stuff and product reviews. So think about like a golfing blog. For example, you're going to see two types of articles, how to swing, how to chip, how to putt, how to do anything on the golf course, informational articles to build the audience. And the other ones are product reviews, best driver, best iron, best putter. Those are where affiliate lives in that transactional best of list posts.
1 (26m 29s):
Those are what searched a lot. That's in the marketing funnel where, you know, Google searches are looking not just right to go right to a product page, but to find a blog, for example, I'll wrap it up. If you search for best laptops, you're not going to necessarily always see Dell or walmart.com or best buy going right to laptops. You're mainly gonna see tech blogs because people want that information. They want that mediated information. And when they do it and they get to your blog and they click that affiliate link, that's when you make a sale. So it's really a big numbers game. It's about ranking and it's about matching the Google search with the product and the company you're recommending.
0 (27m 14s):
And it was pretty cool about this Fire Nation is I actually did search for the term that Adam shared and went through different email marketing softwares. And he of course, was right there on the first page. And a bunch of other ones on the first page were actually from some of those companies themselves like a HubSpot or some other company like convert kits or, you know, fill in the blank. And, you know, as somebody who's browsing through, you know, obviously I'm going to feel like probably one of those companies that's on the list. Their article is going to be a little prejudice. So you're going to kind of trend also more towards what seems to be kind of more of the independence, unprejudiced type search results. At least that's how I'm going to go through it.
0 (27m 55s):
So it makes sense, you know, to have like Adam has his name, you know, dot com. And that allows him to be like, obviously like a kind of a standalone person who's judging and reviewing and rating these different services. So Adam, we shared a lot of stuff today. I want you to go into right now, your biggest takeaway that you want Fire Nation to walk away with, from everything that we chatted about here today, I know you have a really awesome call to action and opportunity for Fire Nation, which is going to be really cool. And then we'll say, goodbye. My biggest takeaway
1 (28m 27s):
Is if you really want to be successful with an online business, you have to treat it like a business. You know, blogging is not a hobby anymore. You can write for it as a hobby if you want, but to compete and make money with a passion project, whether it's a podcast, a YouTube channel or a website, you really need to treat it like a business. So effectively think of yourself like the CEO, not a writer, develop systems for yourself, you know, create just, and it doesn't take a lot of time. Just really just set aside maybe an hour a day, if you need to just make little progress. And that adds up so quickly, it's all about the little choices you make, but it's also about effectively making the right choices, right? I've seen a lot of people you can spend time.
1 (29m 8s):
I've done it, spend time on the wrong things. You know, blogging is like putting the pieces of a puzzle together. Not every piece, you know, is, is hard. They're pretty easy to snap together. But for years there were a few pieces missing for me, right? Maybe I didn't understand this link building thing. Maybe I was missing what search intent was or how to monetize a blog. But over time I learned that, you know, you have to use your time effectively. You don't need a ton of time, but you really have to know the right tasks to accelerate growth and treating your blog like a startup treating, you know, learning from startups, learning from tech companies, treating your blog like a business is the most successful thing.
1 (29m 51s):
And you know, just recently I launched a blogging course, it's called blog growth engine. It's over 50 hours of videos over the course of 10 weeks, 30 lessons. There's a private Facebook community. It's basically two and a half years in the making. My audience was begging me for it and wanting it. And I just didn't know, you know, how to create a great quality course. That was great to be honest at affiliate marketing and SEO. So what I did was I hired a really great guy, an expert, and we went super deep over the last seven months, creating what I think is the best blogging course on the internet and just released it recently. So we wanted to kind of share that, share something with Fire Nation, share a webinar and talk about that.
1 (30m 37s):
Awesome.
0 (30m 37s):
And what's the URL for them to go learn more
1 (30m 42s):
adamenfroy.com/eofire. That's adamenfroy.com/eofire. There's going to be a webinar registration. So you can like, you can learn more about this whole blogging, like a startup process. You know, everything from niche, selection, content, and link building all the way to monetization and actually setting up your website in WordPress. Everything's covered. There'll be a discount there as well. So yeah, if you just go to adamant fro.com/eo fire, there's going to be a, the webinar registration for your audio Fire Nation.
0 (31m 10s):
I did work in quite a discount for you on this. So definitely go to the URL, adamenfroy.com/eofire. An employee is spelled E N F R O Y. So adamenfroy.com/eofire. If you look at some of his stuff, if you do that search that he said earlier, that I actually did, when went to and looked at his website and the article itself, you can see why he's having so much success in the blogging and affiliate marketing game. So you will be learning from one of the absolute top, top experts in the industry with his course blog growth engine, Adam and roy.com/e oh, fire.
0 (31m 58s):
And Adam, thank you brother, for sharing your journey, your story, your fire with Fire Nation today. And for that, we salute you and we'll catch you on the flip side. Thanks, Joe. I appreciate it. Hey, Fire Nation today's value bound content was brought to you by Adam and Fire Nation, successful entrepreneurs. They accomplish big goals, huge goals, which is why I created the freedom journal to guide you Fire Nation in accomplishing your number one goal in 100 days. And we're talking to step-by-step. So visit the FreedomJournal.com use promo code PODCAST for a $15 discount. And thank you for listening to my podcast and I will catch you there, or I'll catch you on the flip side.
2 (32m 36s):
Are you
0 (32m 36s):
Looking for a proven business coach who has helped thousands of entrepreneurs, just like you to increase their profitability by an average of 104% per year, all for less money than it would cost to hire a full-time minimum wage employee schedule your free consultation today with Clay Clark, a former small business administration entrepreneur of the year at ThrivetimeShow.com/fire ThrivetimeShow.com/fire. The HubSpot Podcast Network is the audio destination for business professionals who seek the best education and inspiration on how to grow a business. Whether you're looking for marketing sales, service, or operational guidance, the HubSpot Podcast Network hosts have your back, listen, learn and grow with the HubSpot Podcast Network at hubspot.com/podcastnetwork.
0 (33m 21s):
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