It’s one of the biggest mistakes podcast hosts make: not leveraging their podcast intro and outro. Perhaps it’s because there are approximately a 101 other things to consider when producing a podcast?
We get it.
That’s why we’re putting together this guide on how to craft the perfect podcast intro and outro: so you know exactly how to approach the task – and nail it!
5 Must-have’s for your podcast intro and outro
1. Straight-forward value + interest
Your podcast intro has to clearly and immediately let your listener know they’re in the right place.
It should consist of a quick hello, some type of valuable insight into what you’ll be covering throughout the episode, and maybe even a teaser that hooks their interest and gets them excited about the topic.
Here’s an example:
“Hey Kate’s Take listeners! (quick hello) Welcome to another episode where I’ll be discussing why creating systems in your business is critical to your success. (what I’ll be covering) Be sure you stick around til the end, because I’m going to be sharing the biggest mistake entrepreneurs make when it comes to systems that costs them multiple hours every single week.” (teaser that hooks their interest)
Your podcast outro should remind them of the most important point or give them a major takeaway they don’t have to think hard about in order to ‘get’.
Here’s an example:
“Remember, you could be saving multiple hours per week just by implementing one system in your business, and all it takes in following the 5 steps I covered in this episode.”
2. Clear call to action
It’s also important to include a call to action in your podcast intro and outro. It’s also not a bad idea to include it at least one or two times throughout the episode.
Your listeners want to know what to do next, so help them out by giving them a clear next step!
Here’s an example:
“Be sure to head over to EOFire.com/season2 to download my free Systems Checklist that will ensure you’ve got all 5 steps to creating any system in your business!”
3. Less than 30 seconds
Yes, length matters! While it’s important to give your listeners a taste of what’s to come, it’s also important to be concise about it.
Your podcast intro and outro are not a place for you to ramble on for multiple minutes.
If a part of what makes your podcast unique is you sharing updates on what you’re up to, or stories that take multiple minutes to communicate – totally cool! But don’t confuse this with your intro and outro (and please make sure your audience actually enjoys the added content by asking them!)
4. Meaningful to your overall business goals
When you’re crafting your podcast intro and outro, by default you’re going to be putting your content to the test.
Is the content you’re creating relevant and meaningful to your overall business goals?
If it’s not going to help move the needle, it’s wasting your time and your listeners’ time.
As you run through steps 1 – 3 above, ask yourself: does this content and call to action help me get closer to accomplishing the business goals I’ve set?
Here’s an example:
If one of your biggest business goals is to increase one-on-one engagement with your listeners, then a call to action that asks people to leave you a rating & review isn’t meaningful in relation.
But that doesn’t mean you can’t have multiple calls to action. Maybe you do have a goal of increasing your ratings & reviews (more on that in a second with my bonus tip below)… So create a few rotating calls to action and include one in each of your podcast episodes!
Bonus tip: If you do have a goal to increase your ratings & reviews, your podcast intro and outro are not the time or place to ask for them. The best time and place to ask for them: when someone reaches out to you with feedback, a questions, or praise about your podcast via email, social media, or your website!
If you’re not producing a podcast for your business, this is a great time to consider whether you’re accomplishing the goal you set out with when you started your podcast. Whether it’s to exercise creativity, meet other people, or to dive deeper into a hobby you’re currently obsessed with, check in with yourself.
5. Resonates with you (and your listener)
Your podcast intro and outro say a lot about the content in the middle, and as a result, they should convey a message or takeaway that resonates with you and your listener.
There’s not time to feel icky or less-than-stoked about the content you’re creating, so take the time to make sure it resonates!
Time to record!
Now that you know how simple it is to create the perfect podcast intro and outro, what are you waiting for!? Go hit that record button!
