Everything starts with an idea.
Yet typically we feel like we’re “behind schedule”, or “moving too slow” if we aren’t already creating something.
As with every project – in both business and life – there are steps or phases you need to go through in order to get from where you are right now to where you want to go.
You don’t just have an idea, and then suddenly have that idea turn into reality.
It takes work.
Throughout Season 7 we’ll be walking through, in-depth, the four phases required to go from idea to launch.
After this season, you’ll have one thing left to do: TAKE ACTION!
Tune in to this episode to hear what the 4 phases are that will help you go from idea to launch, and how we’ll be moving through each of them this season on Kate’s Take.
The 4 Phases from Idea to Launch
- The Idea
- Brainstorming & Planning
- Hiring
- Marketing & Launch
In this episode, you’ll also get to meet the team who will be joining us this season – the same team who helped us go from idea to launch on Kickstarter with The Freedom Journal back in 2015 and 2016.
This season you can look forward to a behind-the-scenes look from me, plus, insights and expertise from five industry leaders, including our very own JLD!
The Freedom Journal Launch Team
Tom Morkes, Insurgent Publishing
Tom is our book launch manager, and he was responsible for igniting well over one thousand engagements leading up to, and throughout, our launch.
Why was our marketing so powerful? Because of Tom and his team.
Richie Norton, Prouduct
Richie is responsible for the physical creation of The Freedom Journal. We’ll dive into more details about the specific role he played, and why we couldn’t have done this without him.
Brandy Shea, Mile One Creative
Brandy is responsible for almost every visual you see related to The Freedom Journal. She designed our entire Kickstarter page, and she had a big hand in the overall branding for The Freedom Journal.
Brandon T. Adams, Keys to the Crowd
Brandon is our Kickstarter expert, and he helped us ensure that every step of the way we were doing what was best for the campaign and our visibility and performance on Kickstarter.
The set up, the pace, the actions we took leading up to the launch, and a lot of what we did during our launch is thanks to Brandon’s guidance.
John Lee Dumas, Creator of The Freedom Journal
You didn’t think I’d leave this guy out, did you?
Me, your host! Kate Erickson, Project Manager
I’ve always got questions, I’m always thinking about “what’s next”, and I have a knack for avoiding potential disasters when it comes to bigger projects because I’m obsessed with the details.
I was all over quality control every step of the way and because I thrive on project management, this was a great challenge for me!
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Ready to dive DEEP into what it takes to crush Kickstarter? Then this guide is for you.
