Jeffrey Slater is a senior marketing professional who built a multi-million dollar brand, Rachel’s Brownies, with his wife. His new book, Unraveling The Mysteries of Marketing, shares inspiring stories about partnerships with Ben & Jerry’s, Macho Man and business conversations with President Reagan. He blogs at MomentSlater.
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Resource Mentioned:
- Your Big Idea: Successful Entrepreneurs have One Big Idea. Follow JLD’s FREE training & you’ll discover Your Big Idea in less than an hour!
Sponsors
- eVoice: The business phone system of choice for entrepreneurs. Make more money and grow your business with eVoice. Use offer code FIRE for $5 off every month FOREVER!
- 99Designs: The #1 marketplace for graphic design. Visit 99Designs.com/Fire and enjoy the $99 savings!
Success Quote
- “Life is like riding a bicycle, to keep your balance you must keep moving.” – Albert Einstein
Business Failure
- Jeff shares what happened when the bookkeeper they hired was exposed as a known embezzler. Scary story, but great lessons learned!
Entrepreneurial AH-HA Moment
- Jeff’s AH-HA moment came when United Airlines called to make a multi-million dollar order. At that very moment he realized the power of niching, and he shares this golden knowledge with Fire Nation.
Current Business
- Jeff shares the excitement of working in an industry he loves, along with some great insights for current and future Entrepreneurs!
Small Business Resource
- Animoto: The easy way to create and share extraordinary videos of your life. Our online video maker turns your photos, video clips and music into video in minutes.
Best Business Book
- Tao Te Ching by Lao Tzu
Interview Links
Killer Resources!
1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!
2) Free Podcast Course: Learn from JLD how to create and launch your podcast!
3) Podcasters’ Paradise: The #1 podcasting community in the world!
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