Stephen Blackburn & Stephen Johnson Teach Coaches, Consultants & Dedicated Entrepreneurs How To Leverage Digital Marketing To Increase Sales, Automate Their Business, & Discover New Ways To Monetize!

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Guest Resource

Rich From Anywhere – Check out their website for their courses and mentorship.

3 Value Bombs

1) All business should rely on in house marketing. Train someone from their team to learn marketing and always keep an in house for your company.

2) Retargeting are the most profitable ads that you can run.

3) The hack to success is mentorship and finding someone who already has the results that you want.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: How to Run Profitable Facebook Ads Without Hiring an Agency.

[1:42] – Stephen Blackburn shares why he believes FACEBOOK ads is the best.

It all comes down to data. Data is the most powerful resource in the world even surpassing oil. The reason why FACEBOOK bought Whatsapp for $17B is because of the data that is housed inside it. FACEBOOK has the most data in all platforms.
There are 52,000 data points on every single profile in FACEBOOK and it knows you better than you know yourself and it can serve you ads.
Its powerful because it collects data ineffable. When you search something Google, FACEBOOK is also watching. It tracks your movement patterns online creates shadow profiles.

[5:22] – Stephen Johnson adds why FACEBOOK is the best advertising platform.

It is the best adverstising platform simply because it works. FACEBOOK has interruption marketing , that interrupts you from your daily scroll.

[6:17] – Stephen Johnson tells why he believe businesses should not outsource their marketing but do it themselves.

All business should rely on in house marketing. They recommend that they should train someone from their team to learn marketing.
The issue of outsourcing with agencies is you will spend $5-10K per month but it will give you the traction you need for 3 months and after that it literally flatlines, no more marketing flow and no more new customers because no one is running the ads for you and you are not knowledgeable.
If you decide to get an agency marketing, make sure you learn it first so that you will help yourself hold the agency accountable because you know how it works. Always keep an in house marketing for your company.

[10:13] – Stephen Blackburn adds to this.

When they tell people to learn marketing, they will say they don’t have the time or they think marketing is super complicated and FACEBOOK ads are impossible to learn when in reality it is not. Its not the subject matter that is difficult but the studying method that makes it difficult. You just need one experienced person to teach you and you need to do it over and over again.
Don’t think you are not tech savvy as your excuse to not learn to do it, you just need to be around the right people.

[12:31] – A timeout to thank our sponsors!

HubSpot: Stop spreading yourself thin, and start making major moves with HubSpot! Visit Hubspot.com/marketers to learn more!
YT 100: Email JLD to learn more about making YouTube magic in 100 days: john@eofire.com

[14:51] – Stephen Blackburn talks about what’s working right now when it comes to Facebook ads.

Right now the Facebook algorithm, AI machine learning is getting super smart and what is really working is broad-targeting and focus more on messaging because messaging is the new targeting.
They are running ads to different businesses / companies and letting Facebook find the right people for you. What you just need to get good at is messaging. To write an effective ad copy to captivate and convert those people properly, this is an important skill set that every business owner must dive into.
Know your customers more than they know themselves that will make them feel that the ad is created for them.
The biggest ship he has seen is going from intense targeting to broad targeting and getting really good in messaging.

[17:58] – Stephen Johnson talks about the biggest mistake people make with Facebook ads.

97% of people who visit your website for the first time are not going to buy from you and the biggest mistake you can make is giving up on running Facebook ads because of not getting sales.
You need to understand that the fortune is in the follower, this means you need to be retargeting the people who visit your website for the first time.
Retargeting are the most profitable ads that you can run. It means that you keep seeing the same ads and it keeps popping and following you in every platform you visit.
This is what big companies are doing consistently to make billions and billions of dollars because they understand the 97% statistics.
Another mistake in running ads is boosting your post because the issue in boosting post is you will not have the same control as you have when you are the Facebook ads manager.
Keep in mind also that in the App store, Iphone uses 30% fee if you buy ads from your Apple device.

[21:48] – Stephen Blackburn gives his key take away.

You learn from mistakes but there is no rule that those mistakes have to be yours. When you learn Facebook ads or any skill, don’t just do it yourself, find someone out there who has already done what you are trying to do and have figured it out.
The hack to success is mentorship and finding someone who already has the results that you want.
Facebook ads are the way to do it for it is the most powerful platform if you want to explode your sales.

[23:27] – Stephen Johnson gives his take away.

Facebook ads will be easy for you if you have the right guidance. Its not difficult, its just that you are not learning it the right way. Once you find the right person and the right guidance, Facebook ads becomes very easy.
They hired a mentor to have the guidance and it worked gor them.

[24:48] – Call to action.

Rich From Anywhere – Check out their website for their courses and mentorship.

[27:11] – Thank you to our Sponsors!

HubSpot: Stop spreading yourself thin, and start making major moves with HubSpot! Visit Hubspot.com/marketers to learn more!
YT 100: Email JLD to learn more about making YouTube magic in 100 days: john@eofire.com

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!