Kevin Rogers is the founder of Copy Chief, a community of direct response copywriters and entrepreneurs where everyone works and grows together on active campaigns.

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Copy Chief – The Fastest Way To Build a Thriving Freelance BUSINESS & Catapult Your Copywriting Skills To “A-List” Level

3 Value Bombs

1) The three critical components to any piece of copy are Clarity, Authenticity and Trust – CAT.

2) Authenticity and trust is the human element. You know it’s a good copy if you can feel it and people can feel and connect to it.

3) Story transcends all platforms. What we respond to the most are stories.

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HubSpot: Making your life easier. Getting you results faster. And better connecting you to all your data, all in one place. Start making major moves with HubSpot! Visit HubSpot.com/marketers to learn more!

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: How To Write Great Copy For Your Business

[1:14] – Kevin shares something that he believes about becoming successful that most people disagree with.

Making plans beyond 1 year is not only foolish but can also be disruptive.

[2:14] – Kevin breaks down what he identified as the 3 critical components to any piece of copy.

CAT. Clarity, Authenticity and Trust. Clarity because a confused mind takes no action. Authenticity is a necessity because if people don’t feel your honest they will not feel confident doing business with you. With authenticity comes trust, people do business with you because you get their trust.

[4:11] – Kevins tells why stories are essential for bonding with your audience.

Stories are there since the beginning of time. Drawings of ancient people tells stories of life then, warnings for the future and is a way to connect us to their history.
Stories are essential . Its a reason why we care about people and get their trusts.
Back stories gets our attention and makes us feel close and really know the person.

[6:59] – Kevin talks about how we can balance AI with the Human Element.

Authenticity and trust is the human element. You know it’s a good copy if you can feel it and people can feel and connect to it. That supercedes technology.
AI is a great toolto help you get ready to write. It is the most amazing assistant to use for research and outline what you want to say.
Think of AI as a junior copywriter and you are the senior copywriter. The real voice connecting to the people.

[10:12]– A timeout to thank our sponsor!

HubSpot: Making your life easier. Getting you results faster. And better connecting you to all your data, all in one place. Start making major moves with HubSpot! Visit HubSpot.com/marketers to learn more!

[12:59] – Kevin talks about how and where we share our story in a marketing campaign.

Story transcends all platforms. What we respond to the most are stories.
When youo have your story , you can break it up how you want to share it on social media.
You can have it in the beginning of your campaign and have your emails framed in some personal stories. Bring people into your life and show them that you are real and have similar experiences with them.
Once you do that, find a way to make the information turn into the product you are selling. This is called “making the turn”.
It doesn’t have to be a long story, just 3-4 sentences will do.

[14:38] – Kevin talks about what’s working right now.

Connecting through videos because people wants to see your face.
There is no such thing as a copy that’s too long, only a copy that is too boring.
Customers will give you their full attention when you hit something that interest them and the longer they watch, the more they trust.
CAT, put it in video form and share your story.

[16:42] – Kevin shares an example of topics that content creators talk about.

These are classic dramas, experiments , reviews and experiences that 99% of people will not experience.

[18:43] – Kevin talks about to find a copywriter that “gets me”.

It’s a relationship. You need to trust them because they will represent you and take over your voice to the world.
Give them writing test or a research. But first make sure they are excited about you, who you are and what you do.
How to find a copywriter that is a good fit for you. First, hire them to do a critic so you can see what they think. Second, ask them to write a sample email to send to your list to make sure they know what you do and has captured your voice. Third, look for chemistry.

[20:22] – Kevin gives his key takeaway.

Learn to tell jokes that are appropriate and practice telling it. It might feel awkward at first but if you can tell a joke, you can tell a great story.

[20:29] – Call to action.

Copy Chief – The Fastest Way To Build a Thriving Freelance BUSINESS & Catapult Your Copywriting Skills To “A-List” Level

[21:06] – Thank you to our Sponsor!

HubSpot: Making your life easier. Getting you results faster. And better connecting you to all your data, all in one place. Start making major moves with HubSpot! Visit HubSpot.com/marketers to learn more!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!