Alex Lieberman co-founded Morning Brew, a multi platform media company that delivers quick and insightful updates about the business world every day of the week from Wall St. to Silicon Valley. They started making newsletters back in 2015 and now they have over 4.5 million subscribers!

John Lee Dumas (JLD) is the founder and host of Entrepreneurs on Fire, where he interviews the world’s most successful and inspiring entrepreneurs 7 days a week . The company was launched 12 years ago and is now nearly 4,5000 episode in – and counting! It has over a total of 175 million listens and is part of the HubSpot Podcast Network.

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Guest Resource

Mor n ing Brew – delivers quick and insightful updates about the business world every day of the week from Wall St. to Silicon Valley.

3 Value Bombs

1) Avoid pod-fading by consistently producing the right content over time to serve your audience in a meaningful way.

2) Podcasting is the most intimate channel to build an audience.

3) Choose the hard way when creating your niche; the higher the barrier, the lower the competition.

Sponsor

HubSpot: Get ready for growth, without the growing pains! Visit HubSpot.com/spotlight to see the dozens of major product updates that’ll make impossible growth feel impossibly easy!

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: Podcast Melding Timeless Insights with Contemporary Ideas

[5:47] – JLD talks about right time to start a podcast (there are 4 million podcasts and the medium is very different than when he started 12 years ago).

Podcasts that are actually published is a fraction of the 4 million. When podcasters start to realize the amount of work needed to create a meaningful podcast, they pod-fade – and that is okay.

[7:48] – JLD shares why he doesn’t think an interview show is the right type of podcast for new podcasters

Interview podcasts are a bad idea for most people and businesses.
The shows that actually work are those that know their clients, what are their biggest challenges and struggles are, and are giving them the right solution.
A topic-based podcast, a Q & A podcast, a problem and solution based podcast is the way to go.

[12:41] – JLD talks about how to avoid a show falling flat if you have no content creation experience.

For him, he was lucky because he launched his show at the right time.
You have to put in the reps.

[13:19] – Alex talks about the success of Morning Brew Daily.

Morning Brew Daily was launched last year and has become a top 5 show in all of business in the last year.
He didn’t think it would climb up the chart before he launched it because podcasting was difficult, the distribution is different, and the competition is high.
Morning Brew newsletter delivers business news in a conversational tone 7 days a week. The reason they launched it was because there was no quick and digestible way to consume what gets you excited working in the business world.

[16:30] – Alex talks about how to launch a podcast.

Start with your market of one. First think of the problem.

[17:42] – JLD adds to this point.

You should launch a podcast if you have the No. 1 solution to a real problem.
Creating the No.1 solution to a real problem and focus on that.

[22:04] – They talk about barriers and niches.

They gave 2 kinds of examples, which are the slow founders and the slow acquired.

[25:20] – Alex gives 3 ways to succeed in podcasting.

Niche down significantly, make the interview shows more novel, and do it differently.

[26:51] – JLD adds that you should be really focused on the struggle. You have and get to know other people in the business by getting 7-10 touch points. It’s like planting many seeds; if its not the right seed now, it might be the right seed sometime later.

[33:02] – A timeout to thank our sponsor!

HubSpot: Get ready for growth, without the growing pains! Visit HubSpot.com/spotlight to see the dozens of major product updates that’ll make impossible growth feel impossibly easy!

[30:33] – Alex says podcasting is the most intimate channel to build an audience.

[33:57] – Alex describes it as a para social relationship, which is the easy mode. The hard mode is the technical skills that make the relationship grow deeper.

[34:45] – JLD shares how to grow the show in today’s market.

[35:44] – Alex adds that cross promotion works.

[39:35] – JLD talks about the opportunity for YouTube.

YouTube is a platform where so many people are consuming so much content

[42:00] – Alex shares an example of Epic Gardening as a niche.

As the internet becomes more fragmented the long tail of needs and passions just goes way bigger.
JLD adds that people are going to find you if you become the No. 1 solution to their real problem.

[44:10] –Alex talks about newsletters.

90% of their audience reads newsletters.
Specific and intentional newsletters are on fire.

[46:01] – Alex shares how he is creating newsletter content.

[51:02] – Alex talks about the recommended process to start a newsletter podcast.

[58:42] – Alex talks about the 3 levels of content in terms of depth.

Level 1 – Super large addressable market
Level 2 – Niches
Level 3 – Super Niches

[60:27] – JLD shares what to do if you’re struggling to find a niche.

Take 2 niches and combine them to have a special niche of your own.

[60:27] – Thank you to our Sponsor!

HubSpot: Get ready for growth, without the growing pains! Visit HubSpot.com/spotlight to see the dozens of major product updates that’ll make impossible growth feel impossibly easy!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!