Jeremy Swift is founder and CEO of Cordial. Cordial is a cross-channel messaging platform that is changing the way marketing & technology teams engage their customers. Before founding Cordial in 2014, he was a founding member of BlueHornet, a first-gen email marketing SaaS company that he sold to Digital River in 2004. He has spoken at leading industry events including DMA, eTail, Shop.org, OMMA and Mediapost.
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Guest Resources
Cordial – Orchestrate personalized, impactful campaigns across email, SMS, mobile app, and more with Cordial.
Jeremy’s LinkedIn – Connect with Jeremy on LinkedIn.
Cordial X – Follow Cordial on X.
3 Value Bombs
1) In business, it really helps to build an authentic and transparent culture.
2) Its all about building trust and confidence with the customers. To go Robin Hood is to deliver , keep and build that trust with a marketer on a brand that they are selling to.
3) The key to hyper-personalized customer experience is the customer data which is the single source of truth.
Sponsor
HubSpot: Get ready for growth, without the growing pains! Visit HubSpot.com/spotlight to see the dozens of major product updates that’ll make impossible growth feel impossibly easy!
Show Notes
**Click the time stamp to jump directly to that point in the episode.
Today’s Audio MASTERCLASS: How to Go Robin Hood on Salesforce and Oracle
[1:35] – Jeremy shares something that he believes about becoming successful that most people disagree with.
- Fake it until you make it is a biggest fallacy. It is better to be genuine, to learn and grow and be authentic with people. In business, it really helps to build an authentic and transparent culture.
[4:19] – Jeremy tells why he believe that legacy (aka old) marketing cloud solutions like Salesforce and Oracle are failing brands and marketers.
- Oracle and Salesforce has laid the groundwork and he has respect for it but it is outdated and overpriced legacy tools. There is a better way to redistribute value to help brands achieve better results.
[7:48] – Jeremy talks about what it means to go Robin Hood on these legacy marketing clouds.
- Its all about building trust and confidence with the customers. These legacy marketing clouds has broken that trust and killing the marketing. To go Robin Hood is to deliver , keep and build that trust with a marketer on a brand that they are selling to.
- He does it in 3 ways; one to one personalized experience, true AI that is powering innovation and efficiency for a brand and consolidating the number of tools that a marketer works with and integrate in their organization’s systems.
[11:15] – A timeout to thank our sponsor!
- HubSpot: Get ready for growth, without the growing pains! Visit HubSpot.com/spotlight to see the dozens of major product updates that’ll make impossible growth feel impossibly easy!
[14:48] – Jeremy tells if AI is enhancing the experience for brands, marketers and customers or just adding noise.
- Its doing both but more on the noise side because people easily picks up trends and that dilutes what is real and what is tangible.
- In reality, true AI is enabled base on the data sets that we can learn from. It is very real and tangible and is going to change the world around marketers. But at present we are in the middle of a lot of noise and we need to sift through it to come out to the other side.
[16:41] – Jeremy talks about the key to scale hyper-personalized customer experiences.
- The key is your customer data which is your single source of truth. You need a platform, like Cordial, for the customer data, purchase history and the real time movement of your customers in your website and mobile app.
- Using all of the customer information, you can communicate with them one to one and give you the ability to know what is relevant to them and give them a personalized experience.
- It can also help you predict future behaviors of your customers using the information collected.
[19:37] – Jeremy talks about Salesforce prioritizing acquisitions over in-house development and what does that mean for the next wave of innovation and future consolidation.
- There is a shift that is going on right now where people are not just thinking about money but where to invest their money.
- This is the moment for companies like Cordial, to step up not just to meet that moment but also to rise up to the occasion and be consistent in driving innovation by leading marketing technology through AI.
- It is not just lip service but really delivering and building trust to people. Do what you say and over deliver on the expectations they are setting.
[21:05] – Jeremy gives his one key takeaway.
- Inspect what you expect. Prove what you are saying because that is the path to rebuild trust to marketers and brands.
[22:08] – Call to action.
- Cordial – Orchestrate personalized, impactful campaigns across email, SMS, mobile app, and more with Cordial.
- Jeremy’s LinkedIn – Connect with Jeremy on LinkedIn.
- Cordial X – Follow Cordial on X.
[22:26] – Thank you to our Sponsor!
- HubSpot: Get ready for growth, without the growing pains! Visit HubSpot.com/spotlight to see the dozens of major product updates that’ll make impossible growth feel impossibly easy!
Killer Resources!
1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!
2) Free Podcast Course: Learn from JLD how to create and launch your podcast!
3) Podcasters’ Paradise: The #1 podcasting community in the world!
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