Aaron Harper transitioned from film and television to franchising, driven by a passion for empowerment and simplifying business ownership. After success with Patch Boys, he ventured to transform Rolling Suds into a franchise, emphasizing Responsible Franchising principles and transparent communication.

Apple | Spotify | iHeart

Guest Resources

Aaron’s Instagram – Follow Aaron on Instagram.

Aaron’s X – Follow Aaron on X.

Aaron’s LinkedIn – Rolling Suds Power Washing Professionals.

Aaron’s Instagram – Follow Aaron on Instagram.

Aaron’s Facebook – Checkout Aaron on Facebook.

Aaron’s TikTok – Follow Aaron on TikTok.

Aaron Harper YouTube Channel – Subscribe to Aaron’s Channel.

3 Value Bombs

1) Pre-investing in the business in terms of human capital is important.

2) The 4 core things for responsible franchising are setting expectation, capital adequacy, choosing the right franchise and sustainable growth.

3) Franchising is a great mechanism to grow your existing business or starting business and finding the right brand is the quicker way to wealth generation.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: Responsible Franchising for Entrepreneurs

[1:14] – Aaron shares something that he believes about becoming successful that most people disagree with.

He believes that as you become successful you are going to make more and more people become angry and this should not slow you down because it means you are doing the right thing and that you should speed it up.

[2:28] – Aaron tells about his leap from Hollywood to franchising.

After his graduation, he started to work as a Hollywood agent with award winning actors, writers and directors and on his path to becoming the biggest agent in that space he started partying and lost everything. That became his wake up call and started to think of what’s going to make him happy.
He reached out to a friend who introduce him to franchise development and there he started to know about the whole space of franchising where he can buy a service brand for less than half a million dollars and build considerable wealth and that’s where he got involved to a carpet cleaning brand that grew and was later purchased. Later they bought a dry wall repair brand where he was put in charge and in 2 years he grew it by 223 locations across the country.
He then realize he can do it in his own and went out to find a business that he believes in. In 2022 he met the founder of Rolling Suds , acquired it and has been franchising that business since 2023.

[5:03] – Aaron shares the key moments that prompted him to explore franchising.

When he was in Hollywood, he was in a chaotic lifestyle and he wanted something to do that had more meaning. The idea of being able to walk someone through becoming a franchise owner and changing their lives was really exciting for him.

[6:16] – Aaron tells what his first foray into franchising like.

Pre-investing in the business in terms of human capital is what he learned in the hard way.
His business is creating businesses for other people to buy. He makes sure that the business model allows someone to own a specific business so he has to think about the different layers (e.g. marketing, book keeping, insurance, costing, supply chain, etc). All of if must need to be identified before selling franchises.

[8:28] – A timeout to thank our sponsors!

HubSpot: Stop spending more time managing tools than connecting with prospects and customers. HubSpot’s customer platform is a smoother, more effective way to grow! Visit HubSpot.com to learn more!
Thought-Leader: Ever thought about giving a TEDx talk? Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions!
BetterHelp: This episode is sponsored by BetterHelp. Give online therapy a try at BetterHelp.com/fire and get on your way to being your best self.

[12:17] – Aaron shares his transition to Rolling Suds.

He has a checklist for things that are non-negotiable and the things that are nice to have.
Under the non-negotiable are unskilled labor, total addressable market, scalability, high margins, niche service business, neat and incredible people behind the brand.
Offering unique and superior product and low to no competition are the things that he says are nice to have.

[15:59] – Aaron shares the details about franchising.

There’s a lot of misconception about franchising and people think there are also many rules.
There is a structure around franchising and it took a lot of time to make that structure.
When you buy a franchise, you are using one form of leverage, which is money, to buy another form of leverage which is time.
Another major benefit which hold a tremendous value is having a community of people doing the same thing in different markets where you can share your ideas.
There is also a marketing structure that generate leads in franchises.
Franchising also has a training program both virtual and in person.

[18:17] – Aaron talk specifically about Responsible franchising.

Responsible franchising has been the key talking point in the franchising industry where they are looking at the bad practices in the franchising space and highlighting the positive practices to being more transparent to make sure that people come to franchise with the right expectation and with the necessary capital to become a successful franchisee or franchisor.
He proposed 4 core things for responsible franchising which are setting expectation, capital adequacy, choosing the right franchise and sustainable growth.

[20:44] – Aaron gives his one key take away.

Franchising is a great mechanism to grow your existing business or starting business and finding the right brand is the quicker way to wealth generation.
Entrepreneurship through acquisition is a big thing right and an incredible opportunity to grow.

[22:28] – Call to action.

Aaron’s Instagram – Follow Aaron on Instagram.
Aaron’s X – Follow Aaron on X.
Aaron’s LinkedIn – Rolling Suds Power Washing Professionals.

[22:37] – Thank you to our Sponsors!

HubSpot: Stop spending more time managing tools than connecting with prospects and customers. HubSpot’s customer platform is a smoother, more effective way to grow! Visit HubSpot.com to learn more!
Thought-Leader: Ever thought about giving a TEDx talk? Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!